Thrive Theme Builder Review: My Experience

Make Money Online - Last Updated on February 21, 2024 by Jussi Hyvarinen

Thrive Theme Builder Review

Jussi Hyvärinen

I'm Jussi, with over 25 years of expertise, I help entrepreneurs navigate the online business world. My services include tailored recommendations, step-by-step tutorials, and insightful reviews to help steer your business aspirations. Please reach out if you need assistance with your online business plans or have any questions.

In this review, I will cover Thrive Theme builder in greater detail, but I will also give you helpful information about Thrive Themes' other products.

What is Thrive Themes?

Thrive Themes is a company and also the name of their software suite. Thrive Themes was founded in 2013 by two online entrepreneurs, Shane Melaugh and Paul McCarthy. They intended to create a fully conversion-optimized website with a good sales page.

However, the available WordPress plugins and themes weren't made for that. They created the first WYSIWYG editor for WordPress that can easily be used by the less tech-savvy to create content easily and quickly. With the visual editor, Thrive Themes was born. 

Since then, Thrive Themes has created many WordPress plugins and themes. The first website builder was called Thrive Visual Editor, and now we all know it as Thrive Architect

Thrive Architect is a website builder like Elementor. With Thrive Architect, you can create web pages easily with its drag-and-drop features. I like more Thrive Architect's user interface than Elementor's.

Thrive Architect is an excellent piece of software, but you can only create website content with it. You cannot modify with Thrive Architect other parts of a website like a header, footer, and archives. Those are the elements that are controlled by a WordPress theme. 

Therefore, Thrive Themes wanted to develop software, which allowed building those theme-based elements with the same user interface as in Thrive Architect. That was a massive effort from Thrive Themes, and it took a long time until they released that software - Thrive Theme Builder.

When I built my website in the first place few years ago, I used Thrive Architect along with a Pressive theme from Thrive Themes. 

But since then, things have gotten a lot easier because of Thrive Theme Builder.

Thrive Theme Builder Homepage

Thrive Theme Builder Homepage

What is Thrive Theme Builder?

This is Thrive Themes' own definition:

"Thrive Theme Builder is the next generation visual Theme Builder for WordPress. It allows you to build, edit and customize every aspect of your WordPress website in WYSIWYG fashion. "

Thrive Theme Builder lets you visually design, build, edit and customize every part of your WordPress website with a visual drag-and-drop designer.

While Thrive Architect is meant to build content areas and landing pages of your site, Thrive Theme Builder is meant to build all the other areas of your WordPress site, which are typically controlled by a theme.

How to install Thrive Theme Builder?

You need first to get Thrive Suite to have access to Thrive products. After that, you will install Thrive Product Manager plugin to your WordPress site. With Thrive Product Manager, you can choose which Thrive Suite components you will install to your site. 

How to install Thrive Theme Builder

You can launch a website from scratch with Thrive Theme Builder using its ready-made templates in less than fifteen minutes. It is so quick and easy. Of course, you need to tweak some things in the website, but Thrive Theme Builder is the most rapid tool to build your website from scratch.

Thrive Theme Builder comes with two different themes, Shapeshift and recently released Ommi. These themes have different styled ready-made Thrive Themes templates for headers, footers, blog posts, and so on.

Thrive Theme Builder has the same kind of user interface as Thrive Architect. When you're editing a page with Thrive Architect, you can switch to edit the page template with Thrive Theme Builder by simply clicking a button.

Thrive Theme Builder Site Wizard

Thrive Theme Builder Site Wizard

Site wizard helps you do the initial tasks efficiently, including setting up a logo, choosing brand colors, defining the fonts, and choosing the most appropriate templates for the site header, footer, and pages.

There are also settings for improving site speed: minification and caching, image optimization, and accelerated mobile pages (AMP). Some speed settings work in a way that you need to install 3rd party plugin to enable the functionality.

After running the site wizard, you can start to tweak each template individually to get the desired look and feel to your website.

How to use Thrive Theme Builder?

In this video, by Thrive Themes, you will learn how to use Thrive Theme Builder. Watch the quick walkthrough of Thrive Theme Builder below:

How much Thrive Theme Builder cost?

Thrive Theme Builder is a part of the Thrive Suite ( former Thrive Membership). 

Thrive Suite cost $30 / month if you choose a quarterly plan or $19 / month if you choose an annual plan. With Thrive Suite, you will get access to all the Thrive Themes software.

They provide unlimited support and unlimited updates to their software. You can install Thrive Theme Builder and their other software up to 25 sites with one Thrive Suite license.

Thrive Suite has every piece of software that you need to build a highly converting professional design website. You will only web hosting to get your new site up and running.

Thrive Suite components, and different plugins are:

Thrive Architect

Thrive Architect is a visual page builder for business and conversion-focused websites. You can build with Thrive Architect, e.g., content pages, landing pages, and lead forms. In other words, with Thrive Architect, you create all the visuals and add the content.

Did you know that you can also create websites using AI builders?

Thrive Leads

Thrive Leads is a WordPress plugin that allows you to collect leads through your website. Thrive Leads is very easy to set up and start collecting leads.

You only need to install the plugin, create the necessary forms and connect them to your email marketing systems like ActiveCampaign or GetResponse.

Thrive Quiz Builder

Thrive Quiz Builder is a tool that allows you to build quizzes for your website visitors and thus collect their email addresses. Quizzes are a powerful method to collect leads because they are so engaging.

Quizzes also allow you to gain valuable visitor insights, build a segmented email list, drive website engagement and get tons of social shares.

Thrive Apprentice

Thrive Apprentice allows you to create pro-looking courses straight from your WordPress dashboard.

You can increase your subscribers by creating free online courses as lead magnets, or when used with your preferred membership plugin, create paid courses that integrate seamlessly with the rest of your site. 

The only downside is you cannot use Woocommerce to sell Thrive Apprentice courses because Thrive Themes doesn't provide integration between Thrive Apprentice and Woocommerce.

Thrive Comments

WordPress offers comments feature out of the box but Thrive Comments brings comments to the next level.

With Thrive Comments, you'll gain the power to spur faster feedback and increase engagement through several innovative features like upvoting and downvoting and a large number of after-comment-actions.

Thrive Optimize

Thrive Optimize is a tool for A/B-testing your pages and lead forms to maximize the conversions. With Thrive Optimize, you can get rid of the guesswork and let the data decide. 

Thrive Ultimatum

Thrive Ultimatum is the complete scarcity marketing tool for WordPress. With Thrive Ultimatum, you can create scarcity campaigns that actually end when the time runs out and restrict access to the offer once the campaign has ended.

Thrive Ovation

With Thrive Ovation, you'll be able to capture and display testimonials on auto-pilot. It's the easiest way to start taking advantage of one of the most underrated conversion boosters by adding more social proof to your website.

Thrive University

Thrive Themes has a great support area for its members. They even have Thrive University, where you can access various free online courses to deepen your knowledge about many aspects of online business.

Inside Thrive University are also premium courses, for which you have to pay the course fee.

Is Thrive Themes worth it?

I have wasted thousands of dollars on useless online courses, but the best investment I have made was creating my own website.

If you are on a fence, should I do that, I can tell you this: it is a lot of work and dedication, but if you stay consistent and are willing to put in the work, you will get there eventually.

Thrive Suite was the perfect choice for me, and it is one of the most useful software that I have used during my time as an entrepreneur.

Thrive Theme Builder Pros & Cons


  • You can build a website quickly and easily with Thrive Theme Builder and Thrive Architect - you don't need any other software.
  • Their support is one of the best that I have come across to. It is swift and knowledgeable. It is 100X better than Elemetor support.
  • Thrive Themes has all the tools to build a conversion-focused website. You don't need any third-party software for lead generation, for example.
  • Thrive Theme Builder natively integrates with all of the essential online tools like email marketing software.


  • There is a lot to learn if you want to master all Thrive Themes software.


I have used all the Thrive products since I was first introduced to Thrive Themes. Their products have improved dramatically during these years.

Thrive Theme Builder is the missing component in their product portfolio. Thrive Themes now has all the tools needed to build a conversion-focused website with ease and without any coding.

Thrive Suite is perfect for solopreneurs, bloggers, affiliate marketers, local businesses, and personal brands who want to boost their presence on the Internet and get more qualified leads and ultimately more sales.

I have built this website with Thrive Theme Builder & Thrive Architect. If you have a hard time creating content for your website, there are plenty of AI writing tools available.

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