About Me

Hey, I'm Jussi and welcome to my blog.

This is my story from a corporate drone to an online entrepreneur.

Here is my story of how and why I became an online entrepreneur.

I never planned to be an online entrepreneur, nor did it even cross my mind. It was something I had to do.
I know my name can be hard to pronounce. But if you translate it into English word for word - it is "John Goodman." 😊

Jussi Hyvarinen

My Younger Years

Jussi Savo2

I was born in the 1960s in Finland as a firstborn in a working-class family.

My childhood was very secure. We lived in a small town in the Eastern South of Finland where the biggest news was that someone had lost his dog.

There I also had my years of elementary school and high school. I was a very short boy when I was a kid. I got taller only when I was already 15 years of age.

As the shortest kid, I was always the one who was chosen as the last person to a football team or whatever we were playing during the school breaks. 

Maybe that is why I had never been a good team player. I always have wanted to figure out everything by myself.

When I was only 16, I had my first summer job at the same company my father was working.

That was the time my 9-to-5 life started.

My 9-to-5 Years

I got my first full-time job in 1991. I did change employer a couple of times until I found the job I was working for 20 years in the same firm.

I had quite a well-paid job as a CIO of a large company. It was the same grind from day to day that most of us do, but I wasn't too unhappy. I thought I had a secure job and would be there as long as I retired.
All in all, I have had a typical life like most of us.

Go to school, get a 9-to-5 job, work until retire, and so forth.

Jussi Firenze

The Big Turning Point

Life went steadily year after year, and you could argue a dull way. In 2016, everything changed for me when I lost my job.

It was something I couldn't expect and was a total shock to me. I was devastated for nearly a year, and I couldn't do almost anything. One thing I knew - I didn't want to go back to the 9-to-5 life where I had been for such a long time.

My sister is an entrepreneur, so I thought that could be one possibility for me. As I never considered myself a good team player, being my own boss could suit me perfectly.

I started looking for different opportunities in the information technology sector because I had a lot of experience and knew I could utilize it in my online business.

I wanted a passive income source from my online business to have more time and freedom.

So, I decided to become an online entrepreneur.

Being an Online Entrepreneur

Succeeding in an online business isn't easy.

I have been through many struggles trying to find the right business model and determine what I really want from this journey.

When I started, I was all over the place - I did digital marketing, building websites and Amazon FBA at the same time.

I had put myself in the same situation as in my corporate job - I still changed my time to money, only now on my own terms.

What I needed was the focus. It took quite a long time for me to realize that.

I needed to change the course.

Therefore I eliminated everything that didn't move the needle and started focusing on one platform and one business model.

The platform is my blog, and the business model I found is affiliate marketing. Affiliate marketing is the most passive online business model, which is exactly what I was looking for.

After joining Adam Enfroy's Blog Growth Engine Course and following the process, I saw much better results with my blog.

Jussi Capri

Where I am Today

Because of all my struggles, I have a lot of experience in many online business models, and I know their pros and cons.

After years of being in the trenches every day, I can confidently say that I know what works and what doesn't.

Getting where I am today has been a long and bumpy road.

What has been even more complicated for me is that I have an extremely rare genetic disease that has weakened my eyesight.

Now I can say without bragging that I'm very proud of what I have achieved, considering all the obstacles I have faced.

Now I'm making more income than I did in the corporate years. I have learned a lot along the way and can help you avoid making the same mistakes I did. 

Some Key Learnings

  1. Perfectionism is your worst enemy that comes to entrepreneurship. I have been struggling a lot with being a perfectionist myself. I have found myself often tweaking minor things. I have learned that it doesn't have to be perfect. Minimum viable is enough. 
  2. Focus. Choose one business model and go all-in. Choose one platform and master it. Refrain from putting your effort into minor things. Concentrate only on things that move the needle.
  3. Learn from those who have succeeded. Don't try to figure everything out on your own. Examine what successful people are doing. Please don't copy them but have ideas from them.
  4. Don't quit. Keep pushing. The reward is worth it.

I Want to Help You

My mission is to give you through my blog the most reliable information on the top strategies, tools, and education available.

No matter your goals, my goal is to be your trusted source when you need reliable information to help you get where you want faster and help you make the right choices.

You also can succeed if you have the drive and determination to make your dreams a reality.

Don't hesitate to contact me if you have any questions. You can also consider joining my Facebook group.

Thank you for reading.

Jussi Hyvärinen

Jussi Hyvärinen aka "John Goodman"

Bio of Jussi Hyvarinen

I am a seasoned online entrepreneur and digital marketing expert with a wealth of experience spanning over 25 years. I'm the Founder of jussihyvarinen.com, where I apply my extensive knowledge and skills in Digital Marketing, Affiliate Marketing, and Amazon FBA.

Educational Background: I hold a Bachelor of Science in Information Technology from Kymenlaakso Polytechnic, which I earned between 1986 and 1990. My educational background has played a pivotal role in shaping my technology and digital marketing career.

Professional Experience:

  • Founder of jussihyvarinen.com: I established my own platform, where I operate as an online entrepreneur and digital marketing expert.
  • Co-Founder & CMO at EasyPhone App: I'm a co-founder of EasyPhone App, contributing as the Chief Marketing Officer.
  • Before becoming an entrepreneur, I had a long and impactful tenure at Gasum Oy, where I held various roles, including CIO and Manager of Information and Technology Systems.

Contact me at LinkedIn

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