Helium 10 review

Helium 10 review

Last Updated on June 27, 2022 by Jussi Hyvarinen

What is Helium 10?

Helium 10 is the most popular Amazon seller tool, and for a good reason, it has everything Amazon seller ever needs in one package.

These tools save you a lot of time and many things you can't even do without these tools. Helium 10 includes ready-made tools for product search, keyword analysis, list building, and much more.

I'm going to explain how to use all the different tools in this Helium 10 review. Helium 10 tools are supported in the United States, UK, Canada, Germany, France, Italy, Spain, India, and Mexico Markets. There are a couple of exceptions, ADS and Mispellinator work only in the US market.

Until recently, the weakness of Helium 10 was the lack of financial monitoring and follow up emails. Helium 10 is continuously evolving, and they are adding more tools to their software.

I'm going to cover also all the newest tools in this Helium 10 review.

How Helium 10 can help you as an Amazon seller?

  • Finding winning product ideas
  • Finding optimal keywords for your product listing
  • Analyze your competitors
  • Launching new products
  • Keeping track of your finances
  • Grow your product reviews
  • Manage your PPC ads more efficiently
  • and much much more..

Helium 10 currently has the following tools and features

Black Box

Helium 10 Black Box

Black Box is a tool for product research. Amazon sellers use the tool to look for a product to sell on Amazon.

Black Box allows you to search for products in various ways with different search criteria and filters. In this way, you can find quickly profitable products that are worth to source.


Helium 10 Trendster

Trendster is a tool to search Amazon for products that are gaining in popularity. Seasonal products are big business in Amazon and can be an excellent addition to your product portfolio.
However, playing with seasonal products requires a little more experience in the Amazon business. I do not recommend them as your first product.


Helium 10 Magnet

Magnet is a keyword finder tool. Keywords are vital because Amazon sales are based on keywords rankings. The higher you rank with a keyword, the more sales you will get.

You need to know what keywords you are putting in your product listing, and Magnet will help you find the most relevant keywords for your product, which drive your sales.

Magnet is one of Helium 10 most essential tools alongside Cerebro.


Helium 10 Cerebro

Cerebro is a reverse ASIN tool. So what does that mean in practice? By entering the ASIN number, Cerebro retrieves all the keywords for that ASIN ranking between 1-300 in the Amazon search results.

With Cerebro, you can quickly pinpoint your competitors with all the keywords on the first page of Amazon search results. It is vital information, as these are the keywords that competitors are using to make their sales.

Cerebro is thus used to search for keywords, but in the opposite way of “normal,” hence the name “reverse.” Typically, a keyword is searched for, and a list of keywords related to the search term is obtained.

Combining the results of Cerebro and Magnet form a comprehensive list of the most important keywords for a product.

Tip: in this podcast, the founder of Helium 10 Manny Coats talks how to rank number one with Cerebro.



Helium 10 Frankenstein

Frankenstein is a tool for processing keywords in various ways. The idea is to find all those unique keywords in the large keyword lists, which you add to your final keyword list. Once you get your final keyword list, you can easily copy it to the Helium 10 listing optimizer Scribbles.


Helium 10 Scribbles

Scribbles is an Amazon listing software, which help you create an Amazon product listing. Once you made a keyword list with Frankenstein, you enter the list into Scribbles, which removes a keyword from that list, what you have already used for either a title, bullet points, or description. 

In this way, you can immediately see which keywords you still need to add to the listing and which keywords you have already used. This saves you a lot of time when you create your product listing.

Index Checker

Helium 10 Index Checker

Index Checker is a utility that you can use to check which keywords of your product listing Amazon has indexed. It means that the product can be found in the first place when a buyer executes a product search on Amazon.

Suppose you sell a dog leash. If your product ASIN is not found in the Amazon index with the keyword "dog leash", then your product will not appear in the search results at all when the buyer searches for that search term. This is an extremely bad thing because you can't get any sales for that keyword if it doesn't show up in the search results!

Tip: You can also manually check if your product is indexed. Enter your product's ASIN code and desired keyword in the Amazon search box and search. If the product appears in the search results, then the indexing is fine.

Keyword Tracker

Helium 10 Keyword Tracker

Keyword Tracker shows you what your product's keyword ranking is. You add to the tool a keyword list or a single keyword and the ASIN you want to track. The program will then begin showing your keyword ranking.

Rankings are also crucial information for an Amazon seller because rankings determine how a product sells. If you are on the first page, then you can assume that the product sells well if other things are okay with the product and listing.

Inventory Protector

Helium 10 Inventory Protector

Inventory protector is a small tool, which set limits on how many items can be purchased at a time by individuals so that you don't have your inventory sniped away during coupon promotions.

Refund Genie

Helium 10 Refund Genie

Refund Genie is a handy tool to locate your lost or damaged inventory that must be reimbursed by Amazon. Usually, Amazon handles these automatically, but mistakes can happen when Amazon moves goods from one fulfillment center to another.

Refund Genie tries to find situations that have passed Amazon’s automated process. The program will automatically generate reports that you can send to Amazon, and they will give a refund accordingly.


Helium 10 Misspellinator

Misspellinator is a utility that you can use to check if Amazon cannot automatically correct typos in a particular keyword. Buyers frequently make typos when they search on Amazon.

Amazon corrects most of them automatically, but sometimes you find typos that Amazon doesn’t fix and that people are still searching. These can then be put on the backend, allowing you to get additional organic sales with minimum effort.


Helium 10 Alerts

Alerts will send you a notification when another seller starts selling on your listing or your listing gets hijacked. The benefit of this is that you can react quickly if you are facing these kinds of problems.

If you have multiple products, Alerts is a must-have tool because it's almost impossible to keep track of them all regularly.


Helium 10 Profits

Profits is a relative newcomer to the Helium 10 toolkit. It allows you to track the finances of your Amazon business. The tool has an economy dashboard that lets you see your financial situation at a glance.

In the past, this required a separate software, but now, fortunately, this too can be found directly in Helium 10. The tool factors in total revenue and costs to present real profit margins at different intervals.

Follow-up mails

Helium 10 Follow-up mails

Helium 10 has now even follow-up emails, so there is no need for separate software, which further increases the value of Helium 10. Follow-up mails is a fully automated email tool to engage with your clients and to get reviews.

Market Tracker

Helium 10 Market Tracker

Market Tracker helps you get the full picture of the markets you sell in. You can compare relative performance, spot trends, and get updates on new entrants with daily, accurate metrics.

With all your data in one place Market Tracker helps you gain market share and stay one step ahead of the competition.


Helium 10 Portals

Portals is in closed Beta and customers on Platinum, Diamond or Elite have access to Portals in closed Beta.

Portals is a landing page builder explicitly made for Amazon sellers. You can use Portals to create any landing page you need in your coupon campaigns. You don't have to invest in separate software, e.g., Clickfunnels, which was the case before Portals was introduced.

Helium 10 ADS

ADS keeps an eye on your PPC performance 24/7, so you can maximize your return on ad spend and focus more on selling. ADS is available in Diamond or Elite membership.

Helium 10 Gems

Helium 10 Gems is a free service through which you can quickly generate a variety of super URLs. Making these URLs manually is a tedious task, and it is difficult to avoid making mistakes. You give only the URL parameters, and the service generates a ready to go URL for you.

Helium 10 Chrome Extension

Helium 10 Chrome Extension

The Helium 10 also has a Chrome Extension, which displays useful additional information about a product listing and various other features.

The extension has a feature called X-Ray, similar to the Jungle Scout Chrome Extension, but it has more features than Jungle Scout.

Chrome Extension is free, but to get the most out of it, you need to be a paid member of Helium 10. The extension is handy, and it has many features. The other components of the extension are ASIN grabber, profitability calculator, inventory levels, and Helium 10 review insights.

You can download the Helium 10 Chrome Extension from their website, where you will also find a video explaining all its features.

Helium 10 pricing

Helium10 pricing

Helium 10 pricing is as in the picture above. You can start with the free version, which gives you access to the software. As the need for usage increases, I recommend purchasing the Platinum version, which costs $97 per month.

Although Helium10 is not the cheapest program out there, it can save you a lot of money because you don't have to invest in multiple software products.

Helium 10 Freedom ticket

Helium 10 and Freedom Ticket

All Helium 10 Platinum and Diamond users are eligible for the free Kevin King Freedom Ticket Amazon FBA training program. Kevin King is one of the most distinguished Amazon sellers and coaches and he runs an exclusive mastermind group for 7- and 8-figures Amazon sellers.

So you get one of the best Amazon training for free when you join Helium 10. The Freedom Ticket coaching program, purchased separately, costs $997.

Helium 10 Coupon

You can use the Helium 10 coupon below to get a 10% lifetime or 50% first month discount on the Helium 10 software.


Use JUSSI10 to get 10% off either the monthly or annual plan. This discount code works for the Platinum & Diamond plans.

Doesn't Expire


Use JUSSI50 to get 50% off your first month with Helium 10. This discount code works for the Platinum & Diamond plans.

Doesn't Expire

Helium 10 Tools & Features Explained

In this Helium 10 review, I want to share also some more detailed information. In this valuable video, Helium 10's Bradley Sutton, Director of Customer Success & Training, walks you through all the core features of Helium 10.

Helium 10 Review - Conclusion

Helium 10 is the most important software for Amazon sellers. It includes now all the tools you need on a daily basis when you are selling on Amazon. I have used many software products out there, but I can honestly say that Helium 10 has the most value for the money because you have all the tools in one suite that you are ever going to need in your Amazon business.

Helium's website has a Pro Training page with instructional videos for all tools. Those videos explain how to get the most out of your investment.

You can register for a free trial version of Helium 10

Out of 5.0




Starting at $39 per month

Annual discount


Jussi Hyvärinen

Jussi Hyvärinen is an online entrepreneur and digital marketing expert from Finland with over 25 years of industry experience. He wants to help people achieve their goals and dreams through his knowledge and advice. Read more about Jussi in his story.

You may also like

Quillbot Review (Free & Premium)

Quillbot Review (Free & Premium)
Leave a Reply

Your email address will not be published. Required fields are marked

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}