An In-depth Helium 10 Review

Helium10 Review

Last Updated on April 21, 2023 by Jussi Hyvarinen

This is a comprehensive Helium 10 Review.

In this post, I cover the following:

  • What Helium 10 is
  • Helium 10 features and how they can benefit you
  • Helium10 pricing
  • How to get a Helium10 discount and more

 Let's get started.

What is Helium 10?

Helium 10 is software tool designed for Amazon FBA sellers.

It offers everything a beginner or seasoned Amazon seller requires to increase their product ranking, revenue, and profit margins.

More specifically, Helium10 boasts a suite of tools to help Amazon sellers achieve the following:

  • Manage and sell products
  • Conduct in-depth product and keyword research
  • Identify trends
  • Optimize product listings
  • Streamline advertising campaigns and more

Further, Helium 10 enables managers to achieve the following:

  • Analyze seasonal demand for products
  • Visualize sales trends in easy-to-understand graphs
  • Discover keyword ideas and ranking compared to competitors
  • Evaluate search volumes for specific Amazon Standard Identification Numbers (ASINs)

Helium 10 comes with over 20 business management tools crafted to empower users to create a thriving e-Commerce business.

In this Helium 10 review, I will focus on the optimization tools created to help users run a successful Amazon business.  

Let's go over Helium 10 core tools and analyze how each can help you become a successful Amazon seller.

Helium 10 Tools and Features

Black Box

Helium 10 Black Box

Black Box is a product research tool.

Black Box is a valuable tool to narrow down products that can boost your earnings based on parameters like search volume, average monthly sales volume, and competition.

Think of Black Box as a profits tool designed to help you ensure you conduct data-backed product research.


Helium 10 Trendster

Trendster is a tool to search Amazon for profitable products whose popularity is on the rise on Amazon.

Seasonal products are big business in Amazon and can be an excellent addition to your product portfolio.

You can rake in a pretty penny with seasonal products, especially if you've been running an Amazon FBA business for a while and understand the dynamics of seasonal demand.


Helium 10 Magnet

Magnet is a keyword research tool.

In-depth keyword research is crucial to becoming an Amazon power seller. Ideally, you want to find keywords that are easy to rank with a reasonable demand. The higher you rank with a keyword, the more sales you will get.

With the right Amazon keyword research tools, you should be able to find good keywords for your product listings.

Luckily Magnet enables you to achieve precisely that, further boosting your listing optimization efforts.


Helium 10 Cerebro

Cerebro is a reverse ASIN lookup tool.

By entering the ASIN number, Cerebro retrieves all the keywords for that ASIN ranking between 1-300 in the Amazon search results.

With Cerebro, you can quickly pinpoint your competitors with all the keywords on the first page of Amazon search results. It is vital information, as these are the keywords competitors use to make their sales.

This tool helps you discover your competitor's high-ranking keywords on Amazon search results. That way, you can know which specific keywords bring in the most sales for your competition.

While you may regard Cerebro as a keyword research tool, it uses a "reverse" method to find terms related to your seed keyword.

You can combine Cerebro with Magnet to generate valuable keywords around a specific product.

ūüí° Tip: in this podcast, the founder of Helium 10 Manny Coats talks how to rank number one with Cerebro.



Helium 10 Frankenstein

Frankenstein is a keyword processing tool. You can use it to process keywords in various ways. Frankenstein finds all unique keywords in the large keyword list.

Once you get your final keyword list, you can easily copy it to the Helium 10 listing optimizer Scribbles.


Helium 10 Scribbles

Scribbles is a product listing optimization tool. Once you have a keyword list made with Frankenstein, you enter the list into Scribbles.

This way, you can immediately see which keywords you still need to add to the listing and which keywords you have already used.

With Scribbles, you can create a highly optimized product list faster.

Index Checker

Helium 10 Index Checker

Helium 10's Index checker tool does what the name suggests ‚Äď it allows you to determine if the keywords you've used for your product listings have been indexed.

For starters, indexing means a prospect can find your product when they run an Amazon search.

Let's say you're selling a dog leash.

Your product's ASIN must be found in the Amazon index to appear in the search results for the keyword "dog leash. Unless your product is indexed, you stand a zero chance of selling it.

ūüí° Tip: You can also manually check if your product is indexed. Enter your product's ASIN code and desired keyword in the Amazon search box and search. The indexing is fine if the product appears in the search results.

Keyword Tracker

Helium 10 Keyword Tracker

Helium10's keyword rank tracker helps you determine your keyword's ranking.

All you need to do is plug in a keyword or several keywords and the ASIN you want to track into this tool. It'll then show your keyword(s) positioning, from the best to the worst.

Keyword tracking is crucial if you want to operate a serious Amazon brand or FBA business. Why? …because you won't generate good money if your keywords aren't ranking well.

Ideally, you want your keywords to rank as high as possible.

Inventory Protector

Helium 10 Inventory Protector

The inventory protector tool limits the number of products a person can buy at a time. Think of this as an inventory management tool, especially when you're floating coupon codes or during promos.

Refund Genie

Helium 10 Refund Genie

Refund Genie helps you track lost or damaged inventory for reimbursement by Amazon.

While Amazon handles refunds automatically, mistakes can occur as Amazon moves goods from one fulfillment to another.

Refund Genie seeks to pick what Amazon's automated process may have missed. The tool automatically generates reports you can forward to Amazon for a refund.


Helium 10 Misspellinator

Misspellinator checks if Amazon can automatically correct typos in a specific keyword. It is essential to note that buyers frequently make typos when they search on Amazon.

While Amazon corrects most typos automatically, it isn't always the case. This tool helps put these typos on the backend, allowing you to generate additional sales with minimal effort.


Helium 10 Alerts

Alerts will notify you when another seller starts selling on your listing or your listing gets hijacked. This benefit is that you can react quickly if facing these kinds of problems.

Alerts is a must-have tool if you have multiple products because it's almost impossible to track them all regularly.


Helium 10 Profits

Profits is a relative newcomer to the Helium 10 toolkit. It allows you to track the finances of your Amazon business. The tool has an economy dashboard that lets you see your financial situation at a glance.

This required a separate software in the past, but now, fortunately, you can find it directly in Helium 10. The tool factors total revenue and costs to present accurate profit margins at different intervals.

Follow-up mails

Helium 10 Follow-up mails

Helium 10 now has even follow-up email functionality, so there is no need for separate software, which further increases the value of Helium 10. The follow-up tool is fully automated to engage with your clients while gaining positive reviews.

Market Tracker

Helium 10 Market Tracker

The Market Tracker tool helps you get the full picture of the markets you sell in. You can compare relative performance, spot trends, and get updates on new entrants with daily, accurate metrics.

With all your data in one place, Market Tracker helps you gain market share and stay one step ahead of the competition.


Helium 10 Portals

Portals is available to customers on the Platinum, Diamond, or Elite plan.
Portals is a landing page builder explicitly made for Amazon sellers.

You can use Portals to create any landing page you need in your coupon campaigns. You don't have to invest in separate software tools, e.g., Clickfunnels, which was the case before Portals was introduced.

Helium 10 ADS

ADS keeps an eye on how your PPC campaigns are performing 24/7, so you can maximize your return, save money on ad spend, and focus more on selling. ADS is available in the Elite or Diamond plan.

Helium 10 Gems

Helium 10 Gems is a free service through which you can quickly generate various super URLs. Making these URLs manually is tedious, and it is difficult to avoid making mistakes.

You only need to feed Gems with the URL parameters, and the tool generates a ready-to-go URL for you.

Helium 10 Chrome Extension

Helium 10 Chrome Extension

The Helium 10 also has a free Chrome Extension, which displays useful additional information about a product listing and various other features.

The extension has a feature called X-Ray, similar to the Jungle Scout Chrome Extension, but it has more features than Jungle Scout.

The Chrome extension is very handy, and it has many features. The other components of the extension include the ASIN grabber, profitability calculator, inventory levels, and Helium 10 review insights.

Helium 10 Pricing

Helium10 pricing

Helium 10 pricing plans are structured as follows:

  • Starter Plan: $39 per month
  • Platinum Plan: $99 per month
  • Diamond Plan: $279 per month
  • Elite Plan: $399 per month

You'll save up to 25% if you choose the annual plan. There's also a free plan to take Helium10 for a road test.

As your need for usage increases, I recommend purchasing the Platinum plan, which comes with the essential business management tools to become a successful amazon seller.

Although Helium10 is not the cheapest software, it can save you hundreds of dollars because you don't have to invest in multiple software products.

Helium 10 Discounts

You can use the Helium 10 coupon below to get a 10% lifetime discount, 20% off for six months, or a 50% first month discount on the Helium 10 software.

Helium 10 DISCOUNT

Use the Code

Every Month 10% OFF


 Six Months 20% OFF


Helium 10 and Freedom Ticket

All Helium 10 Platinum and Diamond plan users are eligible for the free Kevin King Freedom Ticket Amazon FBA training program. Kevin King is one of the most distinguished Amazon sellers and coaches, and he runs an exclusive mastermind group for 7- and 8-figures Amazon sellers.

So you get one of the best Amazon training for free when you join Helium 10. The Freedom Ticket Coaching Program, purchased separately, costs $997.

Read Also: Best Amazon FBA Courses

Helium 10 Tools & Features Explained

As I come to the near-end of this Helium 10 review, I want to share also some more detailed information. In this valuable video, Helium 10's Bradley Sutton, Director of Customer Success & Training, walks you through all the core features of Helium 10.

Frequently Asked Questions (FAQs)

Is Helium 10 data accurate?

Helium10 is an innovative all-in-one platform designed to help scale your FBA business. This software uses a proprietary algorithm to pull up all the data it gives users.

Helium10 is marketed on a promise to provide accurate data metrics for Amazon sellers, including keyword research, sales trends, supplier database, and more.

To determine if Helium10 indeed keeps its promise, all you need to do is to reach independent reviews from previous users.

This tool has an average rating of 4.5 in most customer reviews that I've come across. Helium10 wouldn't have been this highly rated if its data wasn't accurate.

Can we use Helium 10 for free?

Helium10 isn't a free tool.

However, there's a free plan if you want to test the waters before committing your money.

Still, the free plan has very limited features. As I mentioned, I'd recommend upgrading to the Platinum plan to leverage what Helium10 can do.

Of course, you can choose the Diamond plan as your business grows or your needs increase.

What can Helium 10 do?

Helium is the ultimate FBA tool. It can help you accomplish many tasks seamlessly, enabling you to set your Amazon FBA business for success. These tasks include:

  • Finding valuable keywords
  • Generate product ideas
  • Optimize your product listings
  • Filter keywords by search volume
  • Inventory management
  • Identify trends and more.

Helium 10 even comes with a review downloader to help you download Amazon reviews in a flash.

Helium 10 Review - Conclusion

Helium 10 is one of the best Amazon FBA tools to help you scale your business.

It's an all-inclusive solution that allows you to do everything from product research to listing optimization from a central place.
I like the helpful features and pricing plans that accommodate businesses of all sizes and budgets.

With Helium10, you don't need to pay for separate software tools for vital tasks such as keyword research, rank tracking, checking for keyword indexing, etc. And then there's the Freedom Ticket Training Course to help you learn the ropes of FBA business if you're a beginner.

Out of 5.0

Best for

All-in-One Amazon Tool


Starting at $39 per month

We may earn a commission if you make a purchase, at no additional cost to you.

Jussi Hyvärinen

Jussi Hyvärinen is an online entrepreneur from Finland who has over 25 years of industry experience. With his expertise in digital marketing, he is committed to helping others achieve their goals and aspirations.

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