Helium 10
★ 4.2/5
Price
From $99/mo (billed annually)
Free Trial
No (free plan + 7-day refund)
Pros
Cons
Helium 10 is an all-in-one software suite designed to provide Amazon sellers with tools for keyword research, product research, listing optimization, and competitive analysis to boost sales and rankings.
Helium 10 is one of the best-known software suites for Amazon sellers. It covers product research, keyword research, listing optimization, advertising and profit tracking, and in 2025 and 2026 it added an AI agent, Walmart and TikTok Shop tools, and a new pricing structure.
In this Helium 10 review, I'll go through what the platform includes today, what the plans cost after the 2026 price changes, what's new, and who should (and shouldn't) pay for it. The review is updated for October 2026.
Helium 10 Review: Quick Verdict
- Best for: private label Amazon sellers who want product research, keyword research, listings, ads and profits in one place
- Price: Platinum $99/mo and Diamond $279/mo billed annually ($129 and $359 billed monthly); Enterprise from $1,499/mo
- Free option: a limited free plan and a free Chrome extension tier, but no free trial
- Refunds: full refund if you cancel within 7 days of your first purchase
- Biggest strengths: Cerebro and Magnet keyword data, Black Box product research and the breadth of the suite
- Biggest weaknesses: the price, the 2026 price increase and a steep learning curve
- My rating: 4.2/5
What Is Helium 10?
Helium 10 is an all-in-one software platform for selling on Amazon. It was founded in 2015 and is now part of Pacvue, a commerce and retail media company that also offers advertising software for large brands. Helium 10 says more than 4.5 million sellers have used it.
The platform runs as a web app and a Chrome extension. Amazon is still the main focus, and Helium 10 supports more than 20 Amazon marketplaces. In recent years it has added tools for Walmart and TikTok Shop sellers as well.
Helium 10 is built mainly for private label sellers, meaning sellers who create their own branded products. Many tools are also useful for wholesale and online arbitrage sellers, but those sellers often need only the Chrome extension and a few research tools.
What's New in Helium 10 (2025–2026)
If you last looked at Helium 10 a couple of years ago, a lot has changed:
- Helium agent (August 2026): an AI assistant inside Helium 10 that answers questions using your own account data, such as why sales dropped or which products to restock, and suggests next steps. It's included in the Diamond plan.
- Helium 10 MCP (July 2026): connects AI tools like Claude, ChatGPT and Cursor to Helium 10 data, so you can ask about keywords, products and markets from your own AI assistant. Diamond includes up to 1,000 calls.
- Helium 10 Ads (2025): Adtomic was rebuilt as Helium 10 Ads, powered by Pacvue's advertising technology. You set a target ACoS and budget, and the AI adjusts bids, or you control campaigns with your own rules and dayparting.
- TikTok Shop tools (2025): a profit dashboard for TikTok Shop, a listing converter that turns Amazon listings into TikTok Shop listings, an influencer finder and a profitability calculator in the Chrome extension
- Walmart tools: Xray, Cerebro, Keyword Tracker and Profits now work for Walmart as well
- Tariff Analyzer (2025): a tool for estimating how US import tariffs affect your product costs and margins
- New pricing (2026): the Starter plan was removed, and Platinum went up from $99 to $129 per month on monthly billing. Annual Platinum is still $99 per month.
Helium 10 Tools and Features
Helium 10 has more than 30 tools. Here are the ones that matter most, grouped by what you use them for.
Product Research
- Black Box: a searchable database of more than 450 million Amazon products. You can filter by category, price, monthly revenue, review count, weight and more to find product opportunities, for example products that sell well but have few reviews.
- Xray: shows estimated sales, revenue, prices, reviews and other data for every product on an Amazon search results page. It's the fastest way to judge a niche, and it runs in the Chrome extension.
- Product Launchpad: helps you plan and track a new product launch.
Keyword Research
- Cerebro: a reverse ASIN lookup. Enter a competitor's ASIN, and Cerebro shows the keywords the product ranks for, with search volume and ranking positions. You can also compare several competitors at once.
- Magnet: finds related keywords and long-tail variations from a seed keyword, with search volume and competition data.
- Keyword Tracker: follows your organic and sponsored rankings for chosen keywords over time.
Cerebro and Magnet are the main reason many sellers stick with Helium 10. They're also the base for listing optimization and PPC keyword research.
Listing Optimization
- Listing Builder: writes and optimizes titles, bullet points, descriptions and backend search terms with AI, based on your keyword lists. On the Diamond plan, you can sync listings directly to Amazon.
- Listing Analyzer: compares your listing with competitors and shows what to improve.
- Keyword Processor and Scribbles: clean up large keyword lists and make sure you use your most important keywords in the listing.
Advertising
Helium 10 Ads (formerly Adtomic) manages Amazon Sponsored Products campaigns. You can let the AI optimize bids toward your target ACoS or set your own rules. The full automation, rules and dayparting are part of the Diamond plan, which charges a 2% management fee on ad spend that Helium 10 manages. For other options, see my list of the best Amazon PPC software.
Operations and Analytics
- Profits: tracks your real profit after Amazon fees, product costs, shipping and ad spend. Diamond users can see Amazon, Walmart and TikTok Shop profits together.
- Inventory Management: forecasts demand and tells you when to reorder (Diamond).
- Refund Genie and Managed Refund Service: find FBA reimbursements Amazon owes you, such as lost or damaged inventory. The managed service takes a fee from recovered money.
- Alerts: notify you about hijackers, listing changes and other problems.
- Follow-Up: automates review request emails to your buyers.
- Market Tracker: follows the competitors and market share in your niche.
Helium 10 Chrome Extension
The Chrome extension brings Helium 10's data straight onto Amazon pages, so you can research products while you browse. The most useful features are:
- Xray: sales and revenue estimates for every product on a search results page
- Profitability Calculator: estimates your margin after FBA fees for any product
- Review Insights: summarizes what buyers like and dislike in a product's reviews
- Inventory levels: shows how many units competitors have in stock
- Xray for Walmart and TikTok Shop calculator: bring parts of the same research to other marketplaces
The extension is free to install, and the free Helium 10 plan lets you use Xray and some other features a limited number of times. Paid plans remove most of the limits.
Helium 10 Pricing (2026)
Helium 10 now has three paid plans. Prices are in US dollars (checked in October 2026):
- Platinum: $99/mo billed annually or $129/mo billed monthly: product and keyword research, basic performance tracking, limited profit reporting, the Chrome extension and training, including the Freedom Ticket course. 1 extra user, 2 connected Seller Central accounts. Made for sellers with up to $100,000 in yearly sales.
- Diamond: $279/mo billed annually or $359/mo billed monthly: everything in Platinum plus the Helium agent, the MCP, ad automation, inventory management, full profit reporting, the AI Listing Builder with Amazon sync and long-term keyword trends. 5 extra users, 10 connected accounts. Made for sellers with $100,000 to $10 million in yearly sales.
- Enterprise: from $1,499/mo billed annually: a dedicated customer success manager, custom onboarding and coaching for brands with more than $10 million in yearly sales.
Add-ons include extra Keyword Tracker capacity (from $19 per month), Market Tracker 360 (from $650 per month), the MCP (from $50 per month) and access to the Elite sellers group and training (from $99 per month).
Is There a Helium 10 Free Trial?
No. Helium 10 doesn't offer a free trial of its paid plans. Instead, you have two ways to try it:
- The free plan: sign up for free and use Black Box, Xray, Cerebro and a few other tools with tight usage limits. It's enough to see how the tools work, but not for real product research.
- The 7-day refund: according to Helium 10's terms, you get a full refund if you cancel within the first seven days of your first purchase. This doesn't apply to renewals.
Paid plans renew automatically. You can cancel or downgrade at any time, and you keep access until the end of the billing period. You can also pause your subscription for one, three or six months, which is handy if you sell seasonally.
Helium 10 Discount Codes
You can save on your subscription with my Helium 10 discount codes:
Helium 10 DISCOUNT | Use the Code |
|---|---|
Every Month 10% OFF | JUSSI10 |
Six Months 20% OFF | JUSSI6M20 |
Use JUSSI6M20 to get 20% off your first six months, or JUSSI10 to get 10% off every month. Enter the code at checkout, or see the current Helium 10 discounts.
Which Helium 10 Plan Do You Need?
Platinum is enough for most new and small sellers. It has the research tools you need to find a product, choose keywords and write your listing. Annual billing saves $360 a year, but only choose it once you know you'll use Helium 10 for the whole year.
Diamond makes sense when you already sell and want to manage ads, inventory and profits in Helium 10, or when you want the AI agent. Because the price jumped in 2026, compare it with the cost of the separate tools you'd otherwise use.
Helium 10 Pros and Cons
Pros
- One of the deepest keyword datasets for Amazon, especially Cerebro and Magnet
- Covers the whole seller workflow from product research to profits, so you need fewer tools
- Fast product development: AI agent, MCP, Walmart and TikTok Shop tools in the last two years
- A useful free plan and Chrome extension for testing
- Plenty of training, including the Freedom Ticket course and weekly webinars
- Pause option for seasonal sellers
Cons
- Expensive, and the 2026 changes made monthly billing more expensive
- No more cheap Starter plan for beginners
- The best new features, such as the AI agent and ad automation, require the $279 Diamond plan
- So many tools that it takes time to learn
- Sales and search volume numbers are estimates, not Amazon's own data
- Mixed reviews about billing, renewals and refunds
How to Find Products to Sell with Helium 10
Here's a simple product research workflow using the core tools:
- Set your criteria. Decide on a price range, a minimum monthly revenue and the maximum number of reviews you're willing to compete against, for example $25–$50, $5,000 per month and under 200 reviews.
- Search Black Box. Enter your criteria and browse the results for product ideas that match your budget and interests.
- Check the niche with Xray. Search the main keyword on Amazon and run Xray. Look at how the sales are spread among sellers. If a few big brands take most of the revenue, move on.
- Validate the keywords. Run the top competitors through Cerebro and your main keyword through Magnet. Make sure there's enough search volume for the main keyword and several related keywords.
- Calculate the profit. Use the Profitability Calculator with your estimated product and shipping costs. Leave room for advertising and returns.
- Look for a way to stand out. Use Review Insights to find what buyers complain about, and design a better version.
For a more detailed walkthrough, read my guide on how to find products to sell on Amazon FBA. If you're just getting started, my guide on how to start an Amazon FBA business covers the whole process.
Tips for Getting the Most Out of Helium 10
- Learn the core tools first. Black Box, Xray, Cerebro and Magnet cover most of what you need. Ignore the rest until you have a product.
- Use the training. The Freedom Ticket course is included in paid plans and is one of the best Amazon FBA courses.
- Treat the numbers as estimates. Compare several products and tools instead of trusting one sales estimate.
- Track your keywords. Follow your rankings with Keyword Tracker after launch, and adjust your listing and ads based on the results.
- Pause instead of cancel. If you need a break, pausing keeps your data and settings.
- Check your renewal date. Set a reminder before an annual plan renews, because payments are generally non-refundable.
What Users Say About Helium 10
Reviews are mixed. On G2 and Capterra, Helium 10 scores about 4.2 out of 5, and users praise the depth of the data and the range of tools. On Trustpilot, the score is much lower, 2.1 out of 5 from about 700 reviews (October 2026).
The negative reviews mostly complain about the 2026 price increase, removed features, automatic renewals and refund requests that were denied. The positive ones praise the research tools and helpful support. My takeaway: the tools are strong, but read the billing terms and use the 7-day refund window if you're unsure.
Helium 10 vs. Jungle Scout and Other Alternatives
Jungle Scout is Helium 10's closest competitor. Both have product databases, keyword tools, listing tools and Chrome extensions. Helium 10 is usually stronger in keyword research and has more advanced tools for established sellers, while Jungle Scout is easier for beginners and has a cheaper entry-level plan. I compare them in detail in Helium 10 vs Jungle Scout.
Other alternatives worth a look:
- SmartScout: strong for brand and seller research, popular with wholesale sellers
- SellerSprite: a cheaper all-in-one option with keyword and product research
- Keepa: price and sales rank history, essential for arbitrage and wholesale
See my full list of the best Amazon product research tools for more options.
Frequently Asked Questions
Is Helium 10 worth it in 2026?
For private label sellers who use the research and listing tools regularly, yes. One good product decision can pay for a year of Helium 10. If you only need occasional research, the free plan or a cheaper tool may be enough.
How much does Helium 10 cost?
Platinum costs $99 per month billed annually or $129 billed monthly. Diamond costs $279 per month billed annually or $359 billed monthly. Enterprise starts at $1,499 per month.
Does Helium 10 have a free trial?
No. Helium 10 has a limited free plan instead, and new subscribers can get a full refund if they cancel within seven days of their first purchase.
Is the Helium 10 Chrome extension free?
Yes, you can install it for free. With a free account, Xray and the other features have usage limits. Paid plans unlock more searches.
Does Helium 10 still have a Starter plan?
No. In 2026, Helium 10 removed the Starter plan. Platinum is now the cheapest paid plan.
Does Helium 10 work for Walmart and TikTok Shop?
Yes, partly. Helium 10 has Walmart versions of Xray, Cerebro, Keyword Tracker and Profits, and TikTok Shop tools for profits, listings and influencers. Amazon is still the main focus.
Who owns Helium 10?
Helium 10 is part of Pacvue, the company formerly known as Assembly.
Is Helium 10 better than Jungle Scout?
Helium 10 has deeper keyword tools and more features for growing sellers. Jungle Scout is simpler and cheaper to start with. Both are good for product research.
The Bottom Line: Is Helium 10 Worth It?
Helium 10 is still one of the most complete toolkits for Amazon sellers. Cerebro, Magnet, Black Box and Xray are excellent for product and keyword research, and the new AI agent, MCP and Walmart and TikTok Shop tools show the platform keeps moving forward.
The downside is the price. With the Starter plan gone, beginners now start at $99 per month, and the best new features are in the $279 Diamond plan. Start with the free plan, upgrade to Platinum when you're seriously researching products, and move to Diamond when your sales justify it.
Try Helium 10 for free here, and remember to use the code JUSSI6M20 or JUSSI10 when you upgrade.