Zoof Review: Best Amazon Research Tool?

E-Commerce - Last Updated on February 21, 2024 by Jussi Hyvarinen

Zoof Review – Best Amazon Research Tool?

Jussi Hyvärinen

I'm Jussi, with over 25 years of expertise, I help entrepreneurs navigate the online business world. My services include tailored recommendations, step-by-step tutorials, and insightful reviews to help steer your business aspirations. Please reach out if you need assistance with your online business plans or have any questions.




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  • Precise data
  • Smart functionality
  • Easy to use


  • There can be a bit of a learning curve

Zoof is a software platform that provides Amazon sellers with a suite of data-driven tools to boost their business performance. Beyond just product research, Zoof offers capabilities for keyword optimization, listing creation, rank tracking, sales estimation, etc.

Starting an Amazon FBA business can be an incredibly profitable endeavor. With over 300 million active users worldwide, Amazon offers access to a vast market of buyers ready to purchase your products.

However, one of the biggest challenges facing new Amazon sellers is finding those winning products that will sell. With millions of products on Amazon, how do you identify ones with high demand and low competition?

This is where using the right Amazon product research tools becomes critical. Tools like Jungle Scout, Helium 10, and Amazeowl have been popular options. But now, a new tool called Zoof aims to make product research easier and more effective.

In this comprehensive Zoof review, I'll look at this software in-depth to see if it lives up to its claims. I'll cover:

  • Zoof's key features for product research
  • How its tools work for finding profitable products
  • Advantages and disadvantages compared to alternatives
  • Pricing options
  • Is Zoof the best product research tool for your Amazon business?

Let's dive in!

What is Zoof?

Zoof is a data-driven software platform built specifically for Amazon sellers. It aims to simplify product research by leveraging precise Amazon data and intelligence.

Zoof aims to help users quickly identify the most profitable, low-competition products to sell on Amazon. It does this through a suite of analytics tools that find opportunities, estimate sales, analyze competitors, optimize listings, and monitor product performance.

Here are some of the key capabilities Zoof offers:

  • Finds lucrative product opportunities on Amazon
  • Provides sales volume and revenue estimates
  • Reverse ASIN lookup to analyze top products
  • Tracks keyword rankings and competitors
  • Optimizes Amazon product listings
  • Inventory and supply chain management
  • Sales performance analytics and tracking

The platform is designed to be user-friendly while still providing in-depth intelligence using Amazon data. This combination aims to save sellers time and effort in finding winning products.

Zoof was created by a team of experts behind the Amazing Selling Machine (ASM), a popular Amazon seller training program. They leveraged their knowledge and experience building successful Amazon businesses to develop Zoof's features.

Key Features and Tools

Zoof packs a wide range of features into its platform to support the entire product research and launch process. Here are some of the key capabilities:

Product Research

Zoof image1
  • Opportunity Finder: This AI-powered tool allows you to search for lucrative product opportunities in your categories of interest. Just set your budget and select categories, and Zoof will display potential products with estimated sales and revenue.
  • Product Database: Browse through Zoof's extensive database of products on Amazon to uncover promising opportunities. Filter by category, sales, reviews, and more.
  • Opportunity Analyzer: Dive deeper into analyzing product opportunities with sales estimates, trends, reviews, and competitive intelligence.
  • Profit Calculator: Estimate your potential profits by inputting product costs like shipping and manufacturing. This gives you an idea of the ROI for opportunities.

Keyword Research

  • Keyword Finder: Discover profitable keywords related to your product ideas or niches. Zoof provides search volume, competition, and other data to find keywords worth targeting.
  • Reverse ASIN: Enter ASINs to view the top-ranking keywords for any product on Amazon. This allows you to model successful listings.
  • Misspelling Checker: Identify commonly misspelled versions of keywords that may have less competition. Targeting these "typo" keywords can boost visibility.

Listing Optimization

  • Listing Editor: Create optimized listings by easily adding keywords and structuring compelling product descriptions.
  • Keyword Processor: Analyze your listings to ensure you're effectively targeting relevant keywords and phrases.
  • Index Checker: Check which keywords are being indexed for your listings on Amazon.

Rank Tracking

  • Rank Tracker: Track keyword rankings for your own or competitor products to optimize listings and find opportunities.
  • Alerts: Get notifications when significant ranking changes occur so you can stay on top of product performance.

Analysis Tools

Profit Dashboard: Get an overview and drill into the performance stats for your products - sales, fees, inventory, etc.

Brands: Manage multiple products under brands to analyze performance from a portfolio perspective.

How Zoof's Tools Work?

Now that we've covered Zoof's key features, let's walk through how some of the most important tools work to show the platform in action.

Finding Products with Spotlight

Finding Products with Opportunity Finder

The Opportunity Finder tool is the starting point for uncovering potential products to sell on Amazon.

To use it, you first enter your available budget for sourcing inventory. Zoof allows budgets from $1,000 up to $100,000+.

Next, select up to 5 categories you're interested in selling in, like patio furniture, pet supplies, beauty, etc.

Zoof will then intelligently search through its massive product database, powered by its access to Amazon data. It looks for opportunities matching your criteria with strong sales potential and limited competition.

The results display products with key data - average monthly revenue, reviews, price, Zoof's proprietary "Spotlight Score", and more. The Spotlight Score rates opportunities based on factors like profit potential, risk, and winnability. Higher scores indicate more promising products.

You can also view the top sellers in each product area to analyze the competition. The Profit Calculator shows detailed cost and profit estimates.

This makes it easy to identify attractive niches and specific product opportunities worth pursuing further.

Analyzing Keywords with Keyword Finder

Keyword research is the next integral step in the product launch process. The Keyword Finder tool enables this by providing deep keyword intelligence.

Simply enter a seed keyword related to your product idea. Zoof will display metrics including:

  • Monthly search volume
  • Number of competing products
  • Average reviews 
  • Average price

It also generates a list of additional relevant keyword suggestions along with their search volume and competition data.

You can filter the keyword results based on criteria like minimum/maximum search volume and average reviews. Click on a keyword to view the top-ranking products and analyze their opportunity potential.

This information allows you to identify keywords and search terms that have enough search volume for sales potential but low enough competition for you to target effectively.

The keyword data integrates with the listing optimization tools to help you incorporate the right keywords into your product listings.

Optimizing Listings with Zoof

Creating optimized listings is vital for driving conversions and sales. Zoof provides a few options for building and improving your product listings.

The Listing Editor allows you to create new listings or import/edit existing ones. It has fields for title, keywords, features, description, bullet points, and more.

As you add keywords, Zoof cross-checks them against its database. This helps ensure you target the most relevant and high-potential keywords for each listing.

For editing, the Keyword Processor analyzes your listing text and suggests additional keywords to incorporate based on search volume and competitiveness.

You can also use the Index Checker to validate which keywords Amazon is actually indexing for each of your listings. This enables fine-tuning your keywords to maximize visibility.

Zoof supplies the data and insights you need to craft compelling listings optimized for sales.

Tracking Performance with Profit Dashboard

Once your products are live, Zoof provides analytics to monitor their performance. The Profit Dashboard gives an overview of your Amazon business.

Connect your Seller Central account to pull in live data. The dashboard displays:

  • Total revenue and profits across your product portfolio
  • Breakdown of fees, advertising costs, refunds
  • Units sold, net profit per item
  • Inventory counts and weeks of cover
  • Orders, returns, and refund rates

Drill into individual product metrics for sales, BSR, reviews, and inventory levels. You can also track products by brand.

This enables staying on top of your listings' performance and taking actions when needed, like restocking inventory, running promotions, or tweaking listings.

Zoof Advantages

Now that we've explored Zoof's key features, what makes it stand out compared to alternatives like Jungle Scout and Helium 10? Here are some of the top advantages:

  • Precise data - Zoof pulls product data directly from Amazon to provide accurate sales estimates and trends. This helps identify truly profitable opportunities.
  • Smart functionality - Tools like Opportunity Finder make the research process more efficient by using product budget and categories to automatically surface potential products.
  • Comprehensive platform - Zoof offers various integrated tools for product research, keywords, listings, and performance tracking. This provides an end-to-end solution.
  • Affordable pricing - Zoof's pricing starts lower than competitors, providing substantial value, especially for new sellers. We'll compare pricing next.
  • Easy to use - The interface is intuitive and user-friendly. Key data is visible upfront without lots of clicks.
  • Active development - Zoof is actively maintained and improved by Thrasio's team of Amazon experts.

Zoof Disadvantages  

While Zoof excels at product research and analytics, there are some limitations to consider:

  • No free version - There is no free version. You need a paid plan to access Zoof's platform and tools.
  • Learning curve - There can be a bit of a learning curve to mastering all of Zoof's features and using them seamlessly together.

While Zoof aims to provide an end-to-end solution, it has some gaps, especially on the operational side. But it excels at the critical product research phase.

Zoof Packages and Pricing

Zoof pricing

Zoof offers three main packages with monthly or discounted annual pricing. Here is an overview:

Zoof Essentials for new sellers or those with smaller product portfolios.

  • $59/mo or $354/year 
  • Spotlight, Opportunity Finder, Opportunity Analyzer, Profit Calculator
  • Keyword Finder & Reverse ASIN, Chrome Extension

Zoof Platinum for established sellers.

  • $97/mo or $582/year
  • Everything in Essentials
  • Connect to Seller Central (1 account)
  • Access to New Amazing Selling Machine 14!
  • Spark Selling Machine for Walmart
  • Your First $1,000 on Shopify
  • Monthly Masterclass

Zoof Ultimate for large sellers and brands managing multiple products.

  • $197/mo or $1,182/year
  • Everything in Platinum
  • Connect to Seller Central (5 accounts)
  • Live coaching 3x a week
  • 1:1 support from your client success manager
  • Private Facebook community

All plans include a 14-day free trial. Custom plans are also available.

Zoof's pricing is competitive compared to competitors, especially for its robust analytics capabilities. Sellers should carefully evaluate their needs and volume to select the right plan.

Zoof vs. Jungle Scout

Jungle Scout is one of the most popular Amazon research tools, so how does Zoof compare?

Jungle Scout has the edge in terms of inventory management and broader e-commerce support. However, most reviewers find Zoof's core product and keyword research tools to be more intuitive and effective.

Zoof's pricing can also be more affordable and flexible for smaller sellers. Jungle Scout requires higher-tier plans to unlock some advanced functionality.

Overall, Zoof is preferable for Amazon-focused sellers who want robust analytics. Jungle Scout offers useful inventory/operations features for cross-channel selling.

Zoof vs. Helium 10

Helium 10 is the other leading alternative for Amazon research, and it provides a broad range of tools.

Zoof's Opportunity Finder and Keyword Finder functionalities leverage more precise Amazon data. Many reviewers highlight Zoof's intuitive interface and faster insights as advantages.

Helium 10 has more extensive inventory management and marketplace integration capabilities. From a research perspective, Zoof offers a competitive option with responsive support.

Is Zoof Right for You?

Zoof is a top choice for data-driven Amazon sellers who want to identify winning products quickly. Key advantages include:

  • Powerful analytics and estimates derived directly from Amazon data
  • Efficient workflows that surface insights faster
  • Comprehensive yet intuitive toolset 
  • Affordable and flexible pricing
  • Easy to learn and excellent support

Sellers who need advanced inventory/operations management may require an additional solution to complement Zoof.

But strictly for product research and intelligence, Zoof delivers tremendous value. The 14-day free trial lets you experience the tools first-hand.

Given its capabilities and affordable pricing, Zoof is an ideal Amazon research platform for most FBA sellers. The data insights it provides can give you a real competitive edge.

If you need extra help finding a great product to sell on Amazon, you can try out Amazing.com One Product Challenge, which is a 7-day program to find a perfect product for you to sell.

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Amazon Seller Assistant

Try my Amazon Seller Assistant GPT. It is an expert in Amazon selling, providing precise guidance on various Amazon-related issues (requires ChatGPT Plus subscription).

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