9 Best Amazon PPC Software (Ranked & Reviewed)

Best Amazon PPC Software featured

Last Updated on May 26, 2023 by Jussi Hyvarinen

In this guide, I reviewed and ranked the nine best Amazon PPC software, along with my top 3 choices, so that you can pick the best one for your business.


Sellics logo2


Sellics is the perfect toolkit for sellers looking to improve their Sponsored Products campaigns and make the most of Amazon Advertising.


Helium10 logo


Helium10 is an all-in-one toolkit, and it offers an AI-powered PPC solution that takes all guesswork out of the bidding.


PPCEntourage logo

PPC Entourage

PPC Entourage is a powerful Amazon PPC software that makes it easy to manage your campaigns with its automatic bidding system.

There are a lot of Amazon PPC management software tools out there that can help you monitor and optimize your Amazon PPC campaigns. Considering how quickly the Amazon PPC management landscape is evolving, keeping up with the best amazon PPC management software can be challenging.

This blog post will review different Amazon PPC management software and their features and compare them to see which is best for your business.

As an Amazon FBA seller, you need to get your products seen by customers - if not, you cannot generate any sales. The primary way to accomplish this is through Amazon PPC advertising, also known as Sponsored Products advertising.

Amazon PPC aka Sponsored Products advertising campaigns are where Amazon sellers spend most of their money after the inventory. 

Therefore it makes a huge impact on your business how well your Amazon PPC campaigns are optimized. It could even make or break your business.

Amazon has its own PPC campaign management in the Seller Central, but there is no automation whatsoever. You have to adjust the campaigns manually.

Software companies have developed many Amazon PPC management software tools to fulfill seller needs. All these software do basically the same thing - they are built to optimize your Amazon PPC campaigns.

However, some of them do a better job than others. There are two main differentiators - whether you still have to adjust your Amazon advertising PPC campaigns manually or not and how well the algorithm adjusts the bids automatically.

If the software does not automatically adjust the bids by its algorithm, I don't see much benefit in using it. It just adds another layer on the top of Amazon Seller Central PPC management, which does the same thing, maybe in a more sophisticated way.

All right, let's dive right in.

What is Amazon PPC software?

Amazon PPC management software helps you set up and manage your campaigns, track your ad performance data, and make optimizations to bids and campaign settings. Best of these tools use artificial intelligence to analyze PPC campaigns in real-time and make necessary adjustments to minimize the ACOS (Average Cost of Sale) and maximize the ROAS (Return On Ad Spend).

The thing is that some of the tools do it better than others. This article helps you separate the wheat from the chaff.

These are my best bets.

1. Sellics / Perpetua

Sellics Best Amazon PPC Software

My number one choice for the best PPC software is Sellics. Perpetua recently acquired Sellics, and it might change the name also in the future to Perpetua.

It offers a comprehensive toolkit for sellers to manage their Sponsored Products campaigns. Sellics' mission is to make Amazon Advertising easier and less time-consuming for you while improving your advertising performance and growing your business.

Sellics helps connect your advertising data to listing optimization, organic rankings, profits and accelerates your Amazon sales. 

Sellics also offer a free Benchmarker tool that helps you quickly analyze the status of your current Amazon PPC campaigns and identify actionable insights to stay ahead of your competition.

Key features

  • Bidding system: automatic or manual. You can define different rules which dictate how the automated bidding system adjusts the bids.
  • Sellics Smart Campaigns make it easy for you to blitz-scale your advertising while saving time & resources.
  • Sellics Benchmarker - market-leading PPC evaluation tool.
Out of 5.0

Best for

Overall Ad Management


Starting at $250 per month

Annual discount


We earn a commission if you make a purchase, at no additional cost to you.

Helium 10 Amazon product research tool

Helium 10 is a toolset that has everything Amazon seller needs. It handles various tasks such as product research, listing optimization, and keyword research. I Helium10 also has Amazon PPC management functionality, which is called Adtomic. Adtomic is an AI-powered Amazon PPC solution. With Helium10 Adtomic, you still have to adjust the bids manually.

I wouldn't otherwise recommend Helium10 as a single PPC solution because it has only manual bidding, but with a Helium10 subscription, you will get all the tools you need in your Amazon business, so you'll get a lot of value for your money.

The Helium10 pricing model is simple - you have a monthly fixed price. With a Diamond plan subscription, you have the Amazon PPC tool Adtomic and everything else that Helium10 offers.

Key features

  • Bidding system: manual
  • Search term advanced analytics provide insights into new keyword opportunities for ad campaigns
  • Changelog show all the individual changes that have been made to the campaigns
  • Compatible with all significant Amazon marketplaces

Helium10 pricing

To access Adtomic, you need to have a Adtomic + Diamond bundle that costs $349 a month.

Helium 10 DISCOUNT

Use the Code

Every Month 10% OFF


 Six Months 20% OFF


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Out of 5.0

Best for

Solopreneurs & Small businesses


Adtomic + Diamond $349/month

Annual discount


We earn a commission if you make a purchase, at no additional cost to you.

PPC Entourage Best Amazon PPC Software

The bronze medal goes in my best Amazon PPC software review to PPC Entourage, offering a wide range of features and best-in-class customer and technical support. PPC Entourage makes it easy to monitor all your Amazon campaigns, set budgets, and create custom alerts that help you take control of your business.

PPC Entourage boasts an automatic bidding system, you have to set your target ACOS, and the automated bidding system adjusts the bids accordingly.

PPC Entourage also offers ad coaching and ad management services. I don't like so much their pricing model because it is tied to your monthly ad spending. However, if your ad spend is low, the pricing model might suit you well.

PPC Entourage has a rather interesting offer: they will give your money back if the software doesn't help you build a more profitable brand.

Key features

  • Bidding system: automatic or manual
  • Smart Pilot makes advertising optimization and expansion easy
  • Bulk optimizer to optimize all of your campaigns in a flash

PPC Entourage pricing

  • 2.9% of the monthly ad spend.
Out of 5.0

Best for

Easy Ad Management


2.9% of the monthly ad spend

Annual discount


We earn a commission if you make a purchase, at no additional cost to you.

4. Zon Tools

Zon Tools Best Amazon PPC Software

Amazon PPC software bronze medal goes to Zon Tools, which offers excellent flexibility to manage all your Amazon PPC campaigns.

Since its launch in 2017, the platform is fast becoming renowned for its unique strategy of managing Amazon advertising bids through automation.

Key features

  • Bidding system: automatic or manual depending on a plan. The cheapest Analyzer plan offers only manual bidding, while the higher plans have automated bidding.
  • Compatible with all Amazon marketplaces

Zon Tools pricing

Zon Tools has three different pricing plans: Analyzer, Masterer, and Dominator. The pricing furthermore varies based on the monthly ad spend.

Zon Tools offer a 30-day free trial for $1.

5. Ad Badger

Ad Badger Best Amazon PPC Software

AD Badger is one of the best Amazon PPC software for small businesses. It's a simple, effective tool that makes managing your sponsored ads campaigns easy. One great thing about AD Badger is that it has an automatic bidding system, so you don't have to worry about adjusting bids manually.

Ad Badger team also offers PPC management services and coaching. Ad Badger has its own Youtube Channel where they provide a lot of helpful information about Amazon PPC.

Key features

  • Bidding system: automatic & manual
  • Negative keywords are added automatically based on rules

Ad Badger pricing

Pricing information is not disclosed on their website. You have to request a demo from the team to get the pricing information.

6. PPC Scope

PPC Scope Best Amazon PPC Software

PPC Scope is a relative newcomer to the best Amazon PPC software scene, but it offers some compelling advantages over its rivals. The first thing that stands out about PPC Scope is its price, which is the most affordable of all the tools on this list.

Key features

  • Bidding system: manual
  • Supports up to seven Amazon marketplaces. The cheapest plans support only one Amazon marketplace.
  • PPC Scope utilizes Amazon PPC Expert Brian Johnson's optimization process

PPC Scope offers a free 21-day trial period.

7. Seller App

Seller App Best Amazon PPC Software

Seller App is another all-in-one Amazon toolbox like Helium10. It has all the features you need to ensure that your campaigns are profitable, including automatic bidding, ad management, and optimization tools. Seller App also includes PPC optimization features to increase your sales and lower your ACOS.

It also offers helpful insights into what works best for your products and how to improve your campaigns.

Key features

  • Bidding system: automatic & manual
  • It includes product research, keyword research, keyword tracker, listing quality optimization, and finance dashboard.

Seller App pricing

Seller App has three different pricing plans: Free, Pro-Lite ($49 / month), and Professional ($99 / month). The free plan has limited features, and it doesn't allow automatic campaign optimization.

8. Sellozo

Sellozo Best Amazon PPC Software

Sellozo is another Amazon PPC software that made it to our best Amazon PPC software list. Sellozo offers a wide range of features, such as campaign management, budgeting and forecasting, automatic bid optimization, and more. I like Sellozo's easy-to-use interface, making it simple to navigate and manage your campaigns.

Sellozo also offers PPC management services.

Key features

  • Bidding system: automatic & manual
  • Includes also inventory tracking, automated repricing, and Amazon fee analysis

Sellozo pricing 

Pricing information is not disclosed on their website. You have to request a demo from the team to get the pricing information.

9. Downstream

Downstream Best Amazon PPC Software

Downstream is now a part of the Jungle Scout family. Downstream is robust, ready, and built specifically to meet the needs of large brands and agencies. Downstream empowers brands to scale growth while improving ROI and operational efficiency quickly.

Downstream's machine learning engine automatically optimizes your campaigns based on metrics that matter, providing the flexibility to select your KPIs while letting the software do the heavy lifting.

Downstream also offers excellent customer service and support.

Key features

  • Bidding system: automatic & manual
  • Highly customizable and easily shareable dashboards

Downstream pricing

Pricing information is not disclosed on their website. You have to request a demo from the team to get the pricing information.

Amazon PPC Software Frequently Asked Questions

What is Amazon PPC management?

Amazon PPC management means that you actively optimize your ad campaign to get the best results out of them. If you set up a campaign and forget it, it will certainly spend all your campaign budget in a short period.

How Amazon PPC ads works?

PPC is an acronym of the words Pay-Per-Click, which means that you as an advertiser pay when someone clicks your ad. The amount of how much do you pay depends on how high the bid is.

Amazon advertising is based on an auction system which means that the ad gets shown with the highest bid at a particular time when a customer searches.

You don't necessarily pay the exact bid amount, and it is usually lower but never higher than your defined bid. A bid is the highest amount of money that you are willing to pay per ad click.

How much should you spend on Amazon PPC?

It is impossible to give a general answer on how much you should spend on Amazon PPC as it depends on so many factors, such as your budget, the products you are selling, the keywords you are bidding, and your target audience.

You should always start with a small budget and then adjust the bids according to the results you are getting.

What is Amazon PPC ACOS?

ACOS stands for Advertising Cost of Sales and is a metric that shows you how much money you are spending on advertising with the sales generated from these ads.

You want this number to be as low as possible. You make a profit when your ACOS is below your product's profit margin. Your Amazon PPC campaign is not profitable if it's higher than your profit margin.

How long does it take for Amazon PPC to work?

It usually takes a few days for your Amazon PPC campaigns to start generating traffic and sales. However, you need to adjust your bids and keywords according to the results you are getting to achieve the best possible results.


Overall, the best Amazon PPC software tools are those that offer a wide range of features, automate campaign management, and provide best-in-class customer care. We hope this article has helped you choose the right tool for your business.

If you have any questions, feel free to leave them in the comments section below, and we will get back to you as soon as possible. Also, don't forget to check out my other software reviews for more tips and advice.

Make sure to check my best Amazon product research tools if you're looking for the best way to find good products to sell.

Jussi Hyvärinen

Jussi Hyvärinen is an online entrepreneur from Finland who has over 25 years of industry experience. With his expertise in digital marketing, he is committed to helping others achieve their goals and aspirations.

Join Jussi on his journey and discover how his guidance can help you achieve your own dreams. Get inspired by Jussi's story today!

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