Managing PPC campaigns on Amazon can be challenging for sellers competing in a crowded marketplace. This is where AI-powered Amazon ads software can provide invaluable optimization to stand out.
In this guide, I review the top Amazon PPC management tools for 2023 based on features, pros/cons, and pricing.
While these tools are presented in a particular order, your best match depends on budget, skills, needs, etc.
There is no one-size-fits-all solution.
I've placed some top options for small sellers upfront since that represents much of my audience.
A good PPC tool can save significant time and boost ROAS, but the wrong solution could actually hurt performance.
I have put a lot of my personal experience in this article, using the knowledge of managing many of my client's ads since 2017 using various platforms.
By weighing the features and pricing of each tool, you can determine which solution best fits your business needs and resources.
While no tool is universally "the best", finding the right match positions your Amazon advertising for stronger growth.
Want the quick take? Here are the top Amazon PPC tools in a nutshell
★ 4.9/5
★ 4.5/5
★ 4.8/5
Are you looking to dig deeper? Let's take a more in-depth look at these and other top Amazon PPC tools.
1. BidX
★ 4.9/5
Price: Starting $295
Free Trial: Yes
Features: 5/5
Value for Money: 4.8/5
Customer Service: 4.9/5
Best For: European sellers seeking localized tools and support
Verdict
With automated optimization, BidX provides efficient PPC management for brands wanting control over their campaigns.
Pros
Cons
BidX is an AI-powered Amazon PPC optimization tool providing automated campaign creation, management, and optimization through machine learning algorithms and customization options. BidX is recognized as the market leader in the EU.
Key Features
- Automated campaign creation and management
- Continuous bid optimization based on performance
- Customizable analytics dashboard reporting
- Bulk campaign optimization capabilities
Pricing
- Self-service platfrom: $295 + 3% of connected ad spend per month
- Managed platform: $1,500+ 3% of connected ad spend per month
Reviews
- "The team at BidX shines with their in-depth knowledge, staying abreast of the evolving trends and tactics in Amazon advertising. They've been instrumental in fine-tuning my campaigns and zeroing in on the ideal audience, leading to a notable sales boost."
- "I've tried several Amazon Ads management platforms over the years, and bidx.io is by far the best. The platform's automation features have saved me a tremendous amount of time, and the reporting tools have given me detailed insights into my campaigns' performance."
2. PPC Entourage
★ 4.5/5
Price: 2.9% of ad spend
Free Trial: Yes
Features: 4.1/5
Value for Money: 4.6/5
Customer Service: 5/5
Best For: Best for budget-conscious beginners
Verdict
PPC Entourage provides a solid set of campaign automation features paired with flexible pricing, making it a great option for beginner-level sellers looking to optimize their Amazon PPC.
Pros
Cons
PPC Entourage is a dedicated Amazon PPC management platform from Carbon6 that provides automation and optimization tools to improve campaign performance. It allows you to expand and optimize campaigns without complex spreadsheets easily.
Key Features
- Bulk Engine for managing campaigns efficiently in bul
- Automated rules for bid, budget, and targeting optimization
- In-platform reporting to analyze and adjust campaigns
- Tools to discover new keywords from search term data
Pricing
- Pay as you grow model at 2.9% of total ad spend
- No minimum fees or subscription costs
Reviews
- "An amazing tool to increase your Amazon PPC sales. Gone are those days when you have to struggle for good sales and lower ACoS. PPC Entourage helps in each and every aspect of PPC"
- "PPC Entourage helps us to do so. It is the best tool for Amazon PPC operations and for reducing overall ACoS. It also suggests some changes in current campaigns for improvisation. Adding negative keywords was not easy before PPC Entourage. Highly recommended!"
3. Adtomic by Helium 10
★ 4.0/5
Price: Starting $199
Free Trial: No
Features: 3.5/5
Value for Money: 4.0/5
Customer Service: 4.5/5
Best For: Existing Helium 10 subscribers
Verdict
Adtomic provides a user-friendly automation solution for existing users. But it has fewer advanced capabilities than some standalone tools. Access to other Helium 10 tools helps offset this.
Pros
Cons
Adtomic is the AI-powered Amazon PPC management tool included in Helium 10's e-commerce software suite. Helium 10 is an all-in-one set of tools used by over 1 million Amazon sellers for product research, listing optimization, and advertising management.
Key Features
- Pre-defined campaign templates and custom bid algorithms to optimize your ads
- Flexible rule application based on actionable analytics data
- Automated or manual optimization capabilities
- Precise keyword bidding suggestions to maximize product visibility
Pricing
- Included with Helium 10 Platinum ($99/mo) or Diamond ($279/mo) plans
- Extra $199/mo for Diamond/Adtomic bundle
- Accounts spending over $10k/month incur an additional 2% fee
4. Quartile
★ 4.8/5
Price: Starting $895
Free Trial: No
Features: 5/5
Value for Money: 4.7/5
Customer Service: 4.9/5
Best For: Best for large brands and agencies
Verdict
Quartile a great choice for large brands and aggregators for high-level of automation. It is one of the best PPC tools on the market, but the high pricing and revenue requirements put it out of reach of many small to mid-sized sellers.
Pros
Cons
Quartile is an advanced Amazon PPC automation software that leverages proprietary machine-learning algorithms to optimize campaigns. It is designed for larger brands looking to scale advertising across multiple channels.
Quartile's system allows you to set optimization goals like increasing profit or lowering ACoS. Its AI automatically optimizes the keyword and product level to achieve those goals.
It is also known as the world's largest e-commerce cross-channel ad platform, operating not only on Amazon but also on other marketplaces like Walmart, Facebook Ads, Instacart Ads, and Google Shopping.
Key Features
- Six patented machine learning technologies power the automatio
- Real-time optimization of keywords based on performance data
- Unified campaign management and reporting across channels
- Dedicated account manager included
Pricing
- Managed plans starting at $895/month
- Pricing up to $10k/month based on ad spend
- Long-term contracts required
Reviews
- Trustpilot: "Quartile's fusion of advanced technology and industry expertise has been a transformative force for our pet supplies business."
- Trustpilot: "Grow Your Business with Quartile! Quartile is an amazing company that takes e-commerce AI to the next level."
5. Sellozo
★ 4.7/5
Price: Starting $149
Free Trial: No
Features: 4.5/5
Value for Money: 4.8/5
Customer Service: 4.8/5
Best For: Brands seeking AI-powered optimization
Verdict
Sellozo is an excellent choice for brands seeking efficient campaign optimization and planning.
Pros
Cons
Sellozo is an AI-driven Amazon PPC advertising platform providing robust automation for campaign optimization, modeling, planning, and performance tracking to boost sales and lower ACoS.
With robust AI-powered automation for Amazon PPC campaigns alongside campaign visualization tools, Sellozo empowers brands to optimize and plan advertising strategies efficiently.
Key Features
- AI-powered bid and budget optimization
- Visual campaign modeling and planning
- Automated keyword discovery and negation
- Powerful analytics and tracking
Pricing
- Based on number of SKUs advertised
- 1 - 10 SKUs $149 / month
- 11 - 1000 SKUs $299 / month
- 1,000+ SKUs $399 / month
Reviews
- "It's an incredible tool! Nothing more satisfying than to know there is something optimizing your bids while you are away or asleep so that you don't find budgets or keywords that went rogue while you were not checking."
- "Sellozo has been our missing link! We had solid, mature, products with great product photos, etc. In the past, we've done everything in-house, including PPC. It has been one of our best decisions to onboard Sellozo with a managed account to help handle the Amazon PPC arm of our business."
6. Perpetua
★ 4.8/5
Price: Starting $250 month
Free Trial: No
Features: 4.8/5
Value for Money: 4.8/5
Customer Service: 5/5
Best For: Hands-off automation
Verdict
With robust automation capabilities powered by AI, Perpetua makes cross-channel advertising easy and efficient.
Pros
Cons
Perpetua is an e-commerce advertising platform that uses AI and automation to help brands optimize and scale campaigns across Amazon, Walmart, Target, and other top marketplaces.
With robust optimization features and unified performance analytics, Perpetua makes advertising easy and efficient for brands looking to grow their ad campaigns profitably.
Key Features
- Automated campaign creation, execution, and optimization
- AI-powered contextual bidding algorithms
- Customizable smart recommendations for efficiency
- Unified performance analytics across marketplaces
Pricing
- Starter: $250/month for up to $5k in ad spend
- Growth: $550/month for up to $10k in ad spend
- Pro: $550/month + percentage of ad spend
Reviews
- "Able to optimize a large number of products. Low usage fees. ACoS improved by about 10%. The UI is a very user-friendly screen with the exception of some buttons. Excellent support"
- "Perpetua has been considered as one of the highly effective and productive tools to be used on for your Amazon PPC campaigns. It is the PPC productivity steroid that your Amazon store need to grow to the next level!"
7. Teikametrics
★ 4.5/5
Price: Starting $199
Free Trial: Yes
Features: 4.4/5
Value for Money: 4.6/5
Customer Service: 4.5/5
Best For: Established sellers ready to scale advertising
Verdict
With its AI-powered approach to campaign automation and insights across sales channels, Teikametrics is ideal for established sellers looking to scale their advertising.
Pros
Cons
Teikametrics is an AI-powered platform designed to maximize the potential of sellers and brand owners on Amazon and Walmart by optimizing their marketplace presence.
The platform, with its Flywheel 2.0 technology, promises to connect, optimize, and grow businesses using data and marketplace expertise for a smart and strategic approach to online selling.
Key Features
- Goal-based campaign creation & optimization
- Fully-automated keyword targeting engine
- AI-powered keyword bidding & multi-level performance analysis
Pricing
- Basic Plan: Free for data aggregation and reporting, product-level profitability insights, and inventory & advertising notification
- AI-Powered Plan: Ranges from $199/month for up to $5K monthly ad spend, to $499/month for up to $10K monthly ad spend, plus 3% of monthly ad spend above $10K
Reviews
- "Teikametrics took my Amazon and Walmart advertising campaigns to the next level. With its robust capabilities, the platform provides invaluable insights and analytics, enabling data-driven decision-making for optimal campaign optimization."
- "I’ve worked with Teikametrics for 3+ years and they’ve been exceptional. They pay attention to our unique business needs and operate within our budget. Scheduled monthly meetings are key to discussing our progress and additional opportunities for growth."
8. Jungle Scout (Downstream)
★ 4.5/5
Price: Starting $1,000
Free Trial: No
Features: 4.5/5
Value for Money: 4/5
Customer Service: 5/5
Best For: Existing Jungle Scout users with budget
Verdict
Downstream Impact best suits established brands with large budgets seeking hands-off campaign management.
Pros
Cons
Downstream Impact, now part of Jungle Scout's Cobalt suite, is a comprehensive PPC software focused on campaign automation and market intelligence.
It's designed for Amazon advertising, removing the guesswork from ad management by providing actionable data and automation for maximizing sales
Key Features
- 24/7 AI-powered automation
- Customizable dashboards and reporting
- Competitor benchmarkin
- Automated recommendations engine
Pricing
- Starts at $1,000/month
- Enterprise-level pricing
9. Pacvue
★ 4.8/5
Price: Starting $500
Free Trial: No
Features: 5/5
Value for Money: 4.8/5
Customer Service: 4.9/5
Best For: In-depth marketplace analytics and intelligence
Verdict
Pacvue is ideal for brands and agencies looking to optimize advertising performance across multiple channels. Large advertisers will benefit most from Pacvue's enterprise-level capabilities.
Pros
Cons
Pacvue is a commerce acceleration platform that uses retail AI to help brands and agencies optimize their presence across 90+ online marketplaces.
It enables intelligent market response, automates operations, enhances advertising strategies, and provides insights for revenue growth and market share expansion.
Key Features
- Rule-based automation for granular campaign optimization
- Pre-built templates and guided setup for quick implementation
- AI-powered algorithms for hands-off optimization
- Robust analytics and reporting for performance insights
Pricing
- Custom quote based on needs
- Plans start around $500/month
- Percentage of ad spend for high-volume accounts
Reviews
- “By using Pacvue, we can manage all different ad types within one tech platform, rather than doing it manually. It allows us to make adjustments so much faster than we were able to do previously."
10. Zon.Tools
Zon.Tools is an affordable, easy-to-use Amazon PPC automation platform, a part of the Carbon6 ecosystem that provides campaign optimization, management, and analytics based on proven best practices.
With robust automation rules and educational resources at budget-friendly pricing, Zon.Tools is ideal for new Amazon sellers looking to implement PPC optimization without breaking the bank.
Key Features
- Automated bid and budget optimization
- Continuous high-performing keyword discovery
- Underperforming search term removal
- Ongoing campaign performance monitoring
Pros
- Easy to use even for beginners
- Effective automation rules
- Great educational resources
- Budget-friendly pricing
Cons
- Slower performance at times
- Limited advanced analytics
Pricing
- Analyzer: $9/month
- Masterer: $19/month
- Dominator: $25/month
Reviews
- "I use it to run PPC campaigns for my clients, and I recommend it to EVERY person that asks. Not using it feels like wasting time+money, the results are much better and take much less effort than trying to do it myself."
11. SellerApp
SellerApp is an integrated e-commerce software suite providing PPC analytics, campaign management, and optimization tools to maximize Amazon's advertising performance.
With its strong analytics foundation and intuitive interface, SellerApp provides a streamlined solution for granular insight and optimization of Amazon PPC campaigns.
Key Features
- Powerful PPC analytics and tracking
- Automated bid and budget optimization
- Keyword suggestion and negative keyword tools
- Support for all Amazon ad types
Pros
- All-in-one suite with multiple tools
- User-friendly analytics dashboard
- Identifies wasted ad spend opportunities
Cons
- Less automated optimization capabilities
Pricing
- Pro Lite $39/month up to $5,000 ad spend/month
- Professional $49/month up to $20,000 ad spend/month
Reviews
- "We have been working with SellerApp for a couple of years. A great partner, and highly recommend them."
- "SellerApp has been a great help for my online business! It has so many useful features that help me save time. It's user-friendly and has great customer support. Highly recommend!"
12. Kinetic PPC by Viral Launch
Kinetic PPC is a customizable Amazon PPC management platform enabling granular control and automation through customizable rules driven by keyword research and product data.
Automation coupled with customization control, Kinetic PPC empowers growing brands to shape high-performing PPC campaigns tailored to their specific products and business goals.
Key Features
- Customizable automation rules
- Integrated keyword and product research
- Campaign analysis and optimization
- Manual review of rule suggestions
Pros
- Control over automation strategies
- Free 1-on-1 setup consultation
- Flexible pricing model
Cons
- Steep learning curve initially
- Less development than some competitors
Pricing
- $199/month for core features
- Extra for additional tools
13. Ignite by SellerLabs
Ignite is an AI-powered Amazon PPC optimization tool from trusted brand SellerLabs providing automated bid and campaign management to boost performance.
SellerLabs leverages AI and machine learning to automate Amazon PPC optimization for sellers seeking hands-off performance improvements from an experienced provider.
Key Features
- AI-driven campaign optimization
- Keyword and bid suggestions
- Automated campaign creation
- 2+ years of historical data access
Pros
- Optimization driven by machine learning
- Long-term data storage capabilities
Cons
- More limited features compared to some tools
Pricing
- Starts at $49/month
- Multiple tiers based on sales volume
14. Intentwise
Intentwise is an AI-powered and customizable Amazon PPC optimization platform providing granular analytics, automation, and expert coaching for improved performance.
Intentwise gives savvy advertisers the control and actionable data needed to maximize Amazon's PPC ROI.
Key Features
- Potent analytics dashboard
- Customizable automation rules
- AI-driven bid optimization
- Video training resources
Pros
- Rules-based and AI automation options
- In-depth performance diagnostics
- Dedicated account manager
Cons
- Higher minimum pricing threshold
- Requires some PPC knowledge
Pricing
- Starts at $500/month
- Tiers based on ad spend
15. Trellis
Trellis is an AI-driven Amazon PPC optimization platform providing robust automation, catalog management, and customized machine learning algorithms to boost advertising performance.
With Trellis, sellers get enterprise-grade advertising automation powered by adjustable machine-learning algorithms to optimize campaigns and product catalog strategy.
Key Features
- Automated bid and budget optimization
- Dynamic product catalog optimization
- Custom machine learning algorithms
- Unified performance analytics
Pros
- Advanced AI and automation capabilities
- Automated product prioritization
- Lower entry pricing than competitors
Cons
- No custom rule creation allowed
- Steep learning curve initially
Pricing
- Starts at $299/month
- Custom enterprise quotes available
16. Ad Badger
Ad Badger is an AI-powered and customizable Amazon PPC management platform providing automation, analytics, and educational resources for improved performance.
With automation, education, and insightful analytics, Ad Badger gives beginners and experts the tools and knowledge for Amazon PPC success.
Key Features
- Automated bidding and optimization
- Customizable automation rules
- Robust analytics and reporting
Pros
- Combination of AI and custom rules
- Beginner-friendly resources
- Experienced support team
Cons
- Pricing is not disclosed on the official site
- Less advanced automation than some tools
Pricing
- Custom quotes based on needs
- Enterprise-level pricing
17. RevenueWize
RevenueWize is an AI-driven Amazon PPC bid optimization tool providing automated suggestions alongside manual controls to maximize campaign performance.
Key Features
- AI-powered bid recommendation
- Manual override capability
- Placement optimization insights
- Robust analytics reporting
Pros
- Hybrid of automation and control
- Maximizes return on ad spend
- Detailed performance tracking
- Fixed pricing structure
Cons
- Less robust automation features
- Requires added tools for more capabilities
Pricing
- Advanced plan $119/month up to 10K monthly ad spend
- Professional plan $199/month up to 30K monthly ad spend
- Expert plan $299/month over 30K monthly ad spend
18. Stackline
Stackline is an enterprise-level e-commerce intelligence platform providing robust PPC automation, competitor insights, and predictive analytics for large brands.
Key Features
- Automated campaign optimization
- Competitor tracking and benchmarks
- Predictive sales and spend forecasting
- Customizable reporting
Pros
- In-depth business intelligence
- Granular segmentation and tracking
- Inventory management integration
Cons
- Expensive enterprise-only pricing
- Potentially complex interface
Pricing
- Custom quotes only
- Minimum ~$10k/month
19. Sellerboard
Sellerboard is an affordable analytics and optimization suite providing robust PPC tracking and basic automation capabilities to maximize Amazon ad performance.
Sellerboard provides entry-level sellers with the essential data and automation needed to improve Amazon's PPC performance.
Key Features
- Profit and loss PPC dashboard
- Bid and budget optimization
- Keyword harvesting and negation
- Search term performance tracking
Pros
- Very budget-friendly pricing
- Long-standing reliable tool
- Accurate and detailed analytics
Cons
- Less advanced automation capabilities
- Requires add-ons for more features
Pricing
- Several tiers from $15/month to $63/month
Frequently asked questions
What are the main benefits of using Amazon PPC software?
The main benefits are increased efficiency, improved campaign performance, automated optimization, valuable analytics and insights, and time savings from streamlined workflow automation. PPC software can optimize campaigns better than manual methods.
How do I choose the right PPC software for my business?
Consider your budget, experience level, need for customization vs automation, desired features, and whether you prefer rule-based or AI-driven systems. Pick a solution that aligns with your goals, resources, and capabilities. Check reviews and free trials.
Can PPC software really improve my Amazon ad performance?
Yes, most sellers see significant gains from leveraging automation and insights. Optimization happens faster and at scale. Performance improvements of 20-30%+ are common with the right software.
What pricing models do Amazon PPC tools use?
Pricing varies and includes a percentage of ad spend, flat monthly fees, tiered subscriptions, enterprise pricing, and custom quotes. Costs range from budget-friendly ($15/month) to enterprise-level ($10,000+/month).
Is it difficult to learn and use Amazon PPC software?
Many tools are designed for ease of use, even for beginners. Look for intuitive interfaces, pre-built templates, training resources, and support. Factor in learning curves when choosing a solution best suited to your capabilities.
Wrapping Up
Overall, the best Amazon PPC software tools offer a wide range of features, automate campaign management, and provide best-in-class customer care.
I hope this article has helped you choose the right tool for your business.
Check my best Amazon product research tools if you're trying to find good products to sell.
