Artificial Intelligence (AI) is here.
And by the look of things, it's here to stay.
The global AI market is forecasted to reach a staggering $1,581.70 billion by 2030, expanding at a compound annual growth rate (CAGR) of 38%.
One AI tool that's making the buzz lately is ChatGPT.
Launched on 30th October 2022, the Open AI chatbot has shattered records, amassing over 1 million users a week after its launch.
But is ChatGPT as good as it claims to be? Can you use it to create a profitable blog? Will this AI chatbot spell the end of Google as we know it?
There are just too many questions about ChatGPT and how it'll affect blogging.
Let's separate the wheat from the chaff in this ChatGPT tutorial.
What is ChatGPT?
ChatGPT is a language model chatbot created by OpenAI, an artificial intelligence lab based in San Francisco, California.
The chatbot boasts an incredible ability to interact in a conversational dialogue form. Even more intriguing, it can generate responses that appear remarkably human.
How Does ChatGPT Work?
ChatGPT predicts the sequence of phrases and words based on what you feed it. That means you can converse with the bot and get detailed responses 95% of the time.
The chatbot is powered by Reinforcement Learning with Human Feedback (RLHF). The technology uses next-level training to ChatGPT the capacity to follow directions and provide responses like a real person.
What Does ChatGPT Mean for Blogging?
Before discussing ChatGPT and how it'll affect blogging, let's analyze how we can create a blog without AI.
Building a profitable business revolves around four main pillars:
- Content planning
- Keyword research
- Content updating
All four strategies require human input.
Artificial intelligence started creeping on a few years back with tools like Grammarly, Ahrefs, Google Keyword Planner, etc.
Still, while the quality of those services was good, the processes required human input.
It's a new ball game in 2023. You can do everything from keyword research to content planning, writing, updating content, and anything in between with AI.
Thanks to smarter, faster AI-based tools, the entire blogging system is now changing. According to Authority Hacker's recent AI study data, 85.1% of people are using AI for blogging and article writing.
What does this mean for people making money through affiliate blogs, eCommerce stores, Amazon FBA, and other online-based businesses?
It implies you have to leverage AI to generate more content and rank for a ton of keywords to achieve topical authority, enabling you to make money.
Think about it.
You cannot generate one or two articles per week when your competitor is writing ten pieces per day and hope to compete with them.
By extension, this means you have to master how to use AI tools to grow your business.
While AI tools will make blogging easier, they're only as good as the person feeding them the details.
To stand out with AI-generated content, you must;
- Validate the information it generates to make sure it's factual
- Ensure the content can rank for the right keyword and, most importantly
- Make sure the content passes AI detection tools
So, even with the advancement in AI, there's still a human element involving analyzing the data to tailor it to your specific needs.
Can Google Detect AI-Generated Content Now?
Not quite. At least not algorithmically and not without human intervention. But that may change soon.
OpenAI, the company behind ChatGPT, is developing a cryptographic watermarking that'll help detect content created through AI tools to use help users protect against spam abuse. Still, there are simple ways around watermarking, which I'll discuss later in the article.
With that being said, how does it look to start a blog post-AI? Let's take a look.
How to Start a Blog in 2023 with AI
When it comes down to it, nothing much has changed regarding starting a blog.
People are still making affiliate websites, and Google Search is still expanding.
Sure, there's a notion that ChatGPT will spell the death of Google as we know it. But that's not going to happen.
Google is still the number one search engine. It is also one of the most advanced companies on the planet regarding research and development.
While Google has to become more innovative to compete with a tool like ChatGPT, the search engine giant isn't going anywhere.
So, starting a blog in 2023 is pretty much the same.
Here's what you need to do:
Pick a Good Domain Name
When choosing a domain name, you want to go with something memorable. A good domain name is unique and brandable and should leave you some room to expand in the future.
Namecheap is my-to-go service for domain names due to its cheap pricing and excellent customer service.
Pick a Theme
When choosing a theme, you want one that allows you to customize your website to your liking. A good theme should be easy to set up, use, and customize.
I recommend using Thrive Themes for your website. Thrive comes with everything you need to create an appealing website, including a page builder and lead generator.
Choose a Good Host
You want a fast, sure, and reasonably priced website. Siteground is my #1 recommendation. The service offers many features while allowing you to host multiple websites without breaking the bank.
Choose the Right Content Management System (CMS)
I recommend running your blog on WordPress. It is also free from being the #1 website publishing platform.
In addition, WordPress is easy to use and customize, even if you've never built a website before.
Install the Right Plugins
Plugins are the building blocks of your WordPress site.
They add essential functions such as allowing you to increase your site's speed, install contact forms, offer email-opt-ins, build an online store, and more.
While installing specific plugins depends on your goal, some are must-haves. One such plugin is RankMath. This plugin boosts your website's Search Engine Optimization (SEO).
SEO will continue to be relevant for online businesses. Speaking of SEO, I'll tell you how ChatGPT is changing the SEO landscape in a short while.
With the basics done, it is time to create your website's four key pages: the homepage, blog archive, about us, and contact page.
Read my in-depth guide on how to start an affiliate marketing blog for more information.
Then, you start to create valuable content for your target audience and create a link-building system.
Of course, you must do thorough keyword research and competitive analysis to help you develop a solid content creation and link-building strategy.
Even though starting a blog is the same in 2023, the competition is stiff, and that's why you need to figure out how to use ChatGPT to enable you to keep up with the competition.
And, because not all content you put out there will win, you must have a well-thought plan to help rank for a reasonable number of keywords.
That said, artificial intelligence has changed the systems and process of building a profitable blog.
As I mentioned, you may struggle to get traction and compete if you create one or two blog posts per week.
Many online businesses use AI tools like ChatGPT today to improve and increase content production.
How to Leverage ChatGPT to Speed up Your Blogging Journey
While blogging still boils down to content and links, you can use ChatGPT to boost the velocity of how you do things.
The OpenAI chatbot can help you complete the following processes faster:
Generate Keyword Ideas
You can use AI to generate keyword ideas much faster.
Instead of going to tools like Ahrefs or SEMRush to find metrics such as keyword density and search, you can use AI to fast-track research.
Look at what happens when I tell ChatGPT to "give me low competition keywords related to kitchen faucets.
The tool goes ahead to tell me that I can use the keyword above to create a base of my long-tail keywords. It also reminds me that the keyword competition can vary depending on my location and serving.
While you still need to use a tool like SEMRush to enhance the quality of your research, this is a good start.
Blanket Your Niche and Build Topical Authority
To dominate your niche, you need to create as many articles as possible in that area.
If you're writing about kitchen faucets and only have one article, Google will need more topical authority to reward you with high rankings.
But you can gain topical authority if you have enough articles about kitchen faucets interlinked between them.
You can use ChatGPT to blanket your niche and create topical authority.
I'll head over to ChatGPT and give it the following prompt: "give me 10 ideas to improve my topical authority for SEO for kitchen faucets.
The tool generates interesting ideas that I can use to create articles that help me blanket my niche.
Create Outreach Messages
You can use a chatbot to help you generate outreach messages for guest posts and backlinks.
Check out what ChatGPT generates when I give it the following instructions: "create an outreach email message asking to write a guest post for a site in the cooking niche.
Update Your Content
This one is pretty straightforward. All you need to do is head over to ChatGPT and ask it to write a 1,000-word article on a specific topic or cover a certain subject in detail.
Make Money with Content
You can use AI to help you unearth content ideas that can help you generate a reasonable income on the internet.
See what happens when I prompt ChatGPT to "give me 10 article ideas of health and fitness list posts that can make me a lot of affiliate revenue. The ideas should be for new products".
While some of these ideas are competitive, you can tweak the prompts to fine-tune the results.
Again, you can use Ahrefs or SEMRush to validate these ideas, and if you find a low DR website ranking on the first page of Google, then you can pursue the idea.
Apart from the tasks above, you can use ChatGPT to improve your SEO.
You can, for instance, prompt the tool to generate a list of relevant topics that are missing from your article.
By enabling the discovery of the missing bits and pieces from your content, ChatGPT can help create SEO-optimized articles that'll rank higher in Google.
How to Use AI to Write Content
Most people who use AI today leverage it to create content. In fact, the ultimate goal of using artificial intelligence is to help you generate more content 10 times faster.
You can use AI to research keywords, plan, and write and update content.
You want to balance between transactional money posts and informational posts for topical authority.
You also want to use AI to develop a process to create titles, images, headings, etc.
Still, the goal of using AI is to improve speed and efficiency.
Start by creating your blog's tech stack. You will need the following AI tools for this:
- Surfer SEO: Helps you determine the specific semantic keywords, heading, and images to use. It allows you to optimize your article better.
- Grammarly: A must-have tool to check grammatical errors, sentence structure, and plagiarism.
- Jasper: Allows you to quickly generate hundreds of thousands of words of content per month. I will talk about how to use Jasper and ChatGPT to improve and measure the effectiveness of your articles.
- Originality AI or Writer's.com: These will tell whether your content is AI-generated. Ideally, you want the content to pass an AI test. Remember, Google is against AI-generated content. So, even as you use ChatGPT, you want to ensure the content it generates can pass AI detection.
- DALL.E.2: This is an AI-powered image generator. You can use it to create blog images fast.
- ContentAtScale: Content At Scale is a new tool that draws from ChatGPT and other AI tools. It allows you to input pieces of content, and it can write an entire blog post for you in a matter of minutes.
- Content At Scale's standout highlight is that its content can bypass AI detection.
With your tech stack ready, it's time to create AI content. I'll explore two ways to do this.
Writing Content with ChatGPT
Here's a step-by-step process to write a blog post with ChatGPT.
Step 1: Head over to ChatGPT and give a prompt detailing the type of content you want it to create.
For instance, "write a 1,500-word article for the keyword best AI tools. The title of this post is 7 best AI tools. Include ChatGPT as number 1 on the list.
Here's a snippet of what the tool generates.
You can change the tone and prompts to develop and improve new content.
Step 2: Paste the content on Grammarly to polish it up.
Even though ChatGPT can generate a relatively grammatically correct article, you'll need to pass it through Grammarly to remove some errors and improve your overall score.
Step 3: Run the content through an AI detection tool
I ran this piece of content through CopyLeaks, and it failed. That's not very good. If you paste this on your website, it probably won't rank because it's all AI.
Step 4: Run the content through Quillbot or similar
In Quillbot, you want to rephrase the content to try and beat AI detection.
When I pasted the rephrased CopyLeaks, it still didn't pass the AI detection test.
Step 5. Paste the content on Surfer SEO
Creating content with ChatGPT is one thing. However, ensuring it is fully optimized to compete with top-ranking articles is entirely different.
My ChatGPT-generated content achieved a measly Surfer SEO score of 27.
For starters, you should strive to achieve a Surfer SEO score of 80+ to stand a good chance of competing and ranking your content.
At this point, using ChatGPT to deliver and maintain a high Google ranking through content creation seems like a lot of work, taking away the essence of using the tool in the first place.
In fact, it is easier to hire a human writer to create content focusing on SEO, audience engagement, and site statistics.
Advantages of ChatGPT for Content Creation
ChatGPT is a game-changer in many aspects. Here's what makes it an attractive tool for online businesses.
- It's Easy to Use: All you need to do to engage ChatGPT is to type in a prompt, and it'll generate a prompt in seconds. It offers a faster experience compared to a typical Google experience.
- It is Dialogue Based: You can have a human-like conversation with this AI tool. The chatbot keeps generating answers based on what you feed it. And it provides more specific answers as you engage it further.
Disadvantages of ChatGPT for Content Creation
Even though this tool is impressive, it isn't without its downsides, including:
- It's trained up to 2021, so you can get current info with some prompts.
- You can't trust ChatGPT. Because this tool database isn't up to date, it can mess up facts big time. Any serious online business owner wants to use a source they can trust.
- It doesn't know the truth and falsehood. And the problem is that you can only tell if the tool is right if you know the answer.
ChatGPT isn't quite there yet when it comes to creating content that you can readily paste on your WordPress site. Plus, changing prompts multiple times can be time-consuming.
Let's see how it compares with Content At Scale.
You'll need to do the following to create content with Content At Scale.
- Put your title in
- Put your keywords in
- Specific the number of words you want the tool to write
- Add a sentence or two
Content At Scale will work in the background for a few minutes to generate the article.
Unlike ChatGPT, this tool will include a table of content, H1, H2s, H3s, etc., to give you a well-structured article.
It will also give you the URL slug and meta description.
In addition, ContentAtScale has a "SurferSEO-ly" integration showing the number of times a specific keyword has appeared within the article. Even more impressive, it'll show you the under-optimized keywords.
While you'll need to do some editing, Content At Scale outperforms ChatGPT on one crucial functionality; it can create content that can pass AI content detection.
Please make no mistake about it; AI content will help you scale your business. But you don't have to generate content that will not rank in Google. The ultimate goal is to rank your content and make money.
Therefore, you must ensure your content passes AI detection tests; that's what Content At Scale gives you.
Based on what Content At Scale can do, it is a better tool than ChatGPT for blogging.
It allows you to skip the time-consuming processes while generating optimized content that you can paste into your WordPress website.
You can consider hiring a skilled AI content specialist to help you generate more content faster with tools like ZimmWriter or Content At Scale.
Best Practices for Using AI Content Creation Tools
There is no AI content generation tool that'll understand what you want straight out of the box. You have to provide some information to tailor the experience.
In most cases, start by providing data to the tools using existing resources to teach them what to generate for your audience.
So, you must polish your skills and ability to give the tools prompts that'll work for your business.
That said, here are the best practices for using AI tools to generate content.
Edit and Polish
While tools like ChatGPT are better than entry-level writers, you still need to edit the content they generate.
AI-generated content requires a human touch before you post it on your website.
Even though tools like ChatGPT get many things right, they aren't perfect for now.
Because the tools cannot understand your business fully, you need to thoroughly edit the content to ensure it addresses your specific needs.
The beauty of it is that the tools improve as you edit your content or feed it with prompts. Every edit trains the tools a bit more, enabling them to generate content that suits your requirements better.
Take Time to Setup Your Tools
As I've mentioned, AI tools require human training to generate the best results.
You must, therefore, develop a well-thought-out plan for setting up your AI content writing tools.
Remember, the tools will create content that aligns with your brand's tone of voice and goals, depending on your settings.
Check the Quality Before Publishing
The content you publish on your website must be high quality to rank in SERPs. It must also provide value to your readers.
While AI tools like Content At Scale do a decent job of getting you there, you must polish the content to improve it. This is the reason AI-generated content cannot fully replace good copywriters.
Instead, they can help writers become more efficient by taking care of mundane elements of content creation. That way, writers can use their skills to create more content and generate more income.
Learn From Your Tools as They Learn From You
AI content training and creation is two-way traffic.
As you learn from AI, it also learns from you. For instance, you can use it to narrow down your content strategy based on what you've learned from AI tools.
AI can be better than human beings when collecting data about your audience's behavior.
Analyze your AI content to help you unearth more effective sentence structure and keywords.
Mix AI With Human Generated Content
AI is good in terms of helping you scale your content production.
But it would help if you also kept a human writer.
Any content that needs you to express your opinion or narrate a personal story needs to be written by a human — although you can still use a solution like Grammarly to help you edit and check the tone.
Even though AI content generated by a tool like Content At Scale can easily pass for human content, your brand's followers and customers will want to see something written by you from time to time.
After all, human stories help you connect with your audience better.
ChatGPT Tutorial - Frequently Asked Questions
Does ChatGPT Mean the End of Google?
The simple answer is no.
So, you should look at ChatGPT's output and believe it at face value. Here's why:
- Google has more data to work with: ChatGPT is only trained on 570 GB of the data source. While that's a lot of information, it isn't anywhere near 1.14 billion worth of website data.
- While ChatGPT allows users to find quick answers from one source, Google offers a variety of answers from a list of curated sources. For instance, the chatbot doesn't have in-depth, real-life reviews you find on Google.
- ChatGPT lacks experience: Let's you want an answer from an experienced doctor for a question like "do I have cancer?" While the tool will spit an answer, you need to trust its authenticity. You want an answer written by a qualified medical professional.
- Google Doesn't Like ChatGPT: Let's face it. Google would have bought ChatGPT if it posed a significant threat. The company has said in the past that it is against AI-generated content.
Is ChatGPT Free?
Yes. ChatGPT is free, at least for now. Reports indicate that OpenAI might start to charge for using the platform, but that's to be seen.
What Can GPT-3 do?
GPT-3 uses the text on the internet to generate human-like content. You can use it to create conversations, new reports, stories, poetry, and articles.
All you need to do is feed it with one of two lines of text input, and it will generate a large amount of quality copy.
You can also use GPT-3 to automate conversational tasks, enabling you to respond to a text that users type on your website. Simply GPT-3 can generate anything with a text structure.
Why is ChatGPT not working?
ChatGPT gained over a million users a few days after launch.
Because of its ability to generate content quickly, the platform has gained a lot of popularity.
Nowadays, it is uncommon for ChatGPT to fail to answer questions. That's due to a high number of requests simultaneously, and the servers cannot handle the request.
Still, you can access ChatGPT by using a high-speed internet connection.
Can you pay for ChatGPT?
ChatGPT is free.
But users should be aware of a sketchy app on the App Store, charging $7.99 per week to use the service. However, the app isn't affiliated with the actual bot.
The app's services are used to spam fraud and abuse users.
The app is one of the most popular apps on the App Store in the United States. However, one of the reviewers said the app was fake.
And, despite the suspicious activity, increased popularity, and presence, the app passed Apple Store's rigorous review process several times.
ChatGPT Tutorial - Final Thoughts
AI is the future of content creation.
However, you must be smarter to reap the benefit of generating content using Artificial Intelligence.
That means you have to futureproof your website.
You can't spam several AI tools, generate tons of content, and assume you'll rank for everything.
While writing 100 or 200 articles using artificial intelligence a month looks good on paper, it will not work if you don't do the due diligence.
Google uses AI and will not rank your content if it does not pass an artificial content detector tool.
So, you have to know how to use these tools effectively.
When it comes down to it, you want to write for human beings, making your AI content look human-generated.
The idea is to ensure you create helpful content that human beings will find valuable.
One way to get you halfway there is to use a smart solution like Content At Scale and validate with tools like Surfer SEO.
We're still in the infancy of AI-generated content and the best time to act is now.