In this post, I'll discuss the best enterprise email marketing platforms in detail.
Want to get started right away? ActiveCampaign has my vote for the best enterprise email marketing platform.
I've used ActiveCampaign to run several email marketing campaigns with impressive results, so I know first-hand what it can do. The best part? You can try ActiveCampaign for free!
Other worthy options are; HubSpot, SalesMango, Omnisend, and Sendinblue.
I'll also cover the following topics:
- How to use these email marketing platforms to experience a positive ROI for your business
- How to choose good email marketing tools
- Why you should get started with email marketing ASAP … if you haven't already
- How email marketing software works
On top of that, I'll throw in a series of common questions that users ask about enterprise email marketing solutions.
Top Enterprise Email Marketing Platforms
Whether you're looking for an email marketing tool to help you nurture leads, build customer loyalty, boost brand awareness, obtain prospects or generate leads, I've got something for you.
The marketing automation tools below are designed to help communicate to your target audience in a relevant, personalized, and timely fashion.
Read on to discover which tool works for your business and email campaigns.
ActiveCampaign is a well-packaged email marketing software that can help you engage meaningfully with your prospects and past customers during their life cycle.
The tool thrives on automation, segmentation, orchestration, and personalization.
It'll help you with customer mapping, too, thanks to its omnichannel marketing support.
With ActiveCampaign as part of your email marketing strategy, you can improve engagement with prospects, converting leads into buying customers quickly.
What's more, ActiveCampaign uses Artificial Intelligence (AI) to convert your data into helpful analytics. This way, you can quickly identify and engage qualified leads.
Did I tell you that this marketing automation has helped their customers save over 38.4 million hours with automated workflows?
With such stats, I'm not surprised that the Better Business Bureau has rated it A+ — the highest score any listed business can get.
Keep reading this Active Campaign review to find out what this email marketing solution can do for you.
Machine Learning: ActiveCampaign uses AI to handle data analytics, enabling you to focus on customer retention. Machine learning allows you to run data-backed email marketing campaigns.
It can, for instance, help you determine the best time to send emails and measure deal probability.
Automation Templates: ActiveCampaign offers several super-responsive templates. These include automation, content marketing, social media content, Customer Relationship Management (CRM), and custom email templates.
These templates are great for setting repetitive tasks on autopilot.
Email Campaigns: This enterprise software makes it easy to launch campaigns and control your messaging. It comes with a native drag-and-drop email builder with enough customization and formatting options.
Multi-user Editing: ActiveCampaign is perfect for collaboration. This function allows your marketing team to manage email campaigns together. The best part? The platform can remember edit allowing you to access your revisions with a click.
Audience Segmentation: Like any enterprise email marketing tool worth your attention, ActiveCampaign allows you to categorize your contact depending on customer data automatically.
Proper audience segmentation allows you to create personalized messaging, boosting your email open and conversion rates.
Sales Automation: This feature lets your team know about active deals. This way, they can prioritize higher-value deals. It also helps nurture leads.
Email Automation: This allows you to send custom emails at optimal times on schedule after a prospect signs up for your newsletter.
It also enables you to generate triggered correspondence, start a welcome series using autoresponders, and dynamically convert visitors into leads and paying customers.
Marketing Automation: This allows you to send follow-up emails to your list and notify your team about the most engaged leads.
Other notable ActiveCampaign notable features include:
- Tracking and reporting
- Task assignment
- Lead scoring
- A/B testing
- Subscription forms
- An intuitive user interface
- Google Analytics integration
- Reliable customer support
- Black Friday toolkit
- Cart abandonment loss calculator
ActiveCampaign is available in four pricing tiers — Lite, Plus, Professional and Enterprise.
The cost of each tier depends on how many contacts you have.
- Here's an example of ActiveCampaign pricing for 500 contacts billed annually.
- Lite: $9 per month
- Plus: $49 per month
- Professional: $149 per month
I have written a detailed article about ActiveCampaign pricing.
Side Note: You'll need to talk to sales for a customized quote for the Enterprise plan.
ActiveCampaign is the email marketing platform if you're in for serious marketing automation.
It allows you to automate just about everything from lead management to segmentation, sales follow-ups, dynamic email content, and more.
You can test-drive ActiveCampaign for 14 days without paying a dime. No credit card required.
Overall Email Marketing
Starting at $9 per month
HubSpot is a complete digital marketing solution packaged as a cloud service.
It bundles customer relationship management (CRM), campaign automation, and email marketing. Indeed, that's a bevy of advanced features and customization options in one platform.
This implies that HubSpot can meet the needs of small businesses even though its hefty price tag will make it out to reach a relatively small business.
HubSpot does an excellent job with canned and customized email templates for large and medium-sized businesses focusing on email marketing. These templates allow you to set up your email marketing campaigns seamlessly once you learn the ropes.
Let's now look at what makes HubSpot one of the top email marketing platforms.
Email Marketing Workflow: HubSpot offers an automated set of marketing sales conditions that work based on your requirements.
Through this function, you can list the conditions and enrollment triggers. Once your target or contact meets the trigger, the platform will automatically send them an email that you've already created.
Email Marketing Personalization: Personalized emails are 26% more likely to be opened. HubSpot allows you to include a personalized token for every contact set to receive your email.
According to HubSpot, content with a personalized call to action performs 42% better than generic calls to action.
Email Marketing Lead Capture: All you need to capture leads with HubSpot is to install a tracking code. Each time prospects visit your website - you can track what page they interacted with. The timeline will continue with subsequent visits.
These insights will give valuable data and allow you to identify opportunities.
Email Marketing Analytics: The best email marketing software should give you sophisticated analytics, and HubSpot doesn't disappoint on this one.
It'll show you all your emails and their open rate percentage on the dashboard. You can even sort this info by the campaign, email type, and time range.
Other HubSpot features that can help complement your marketing efforts include:
- Landing page A/B testing
- Drag and drop email builder
- Integrated marketing calendar
- Application Programming Interface (API) for custom development
- Google AdWords integration
- Chat support
HubSpot pricing is structured in three tiers billed annually as follows:
- Starter: $45 per month for 1,000 marketing contacts
- Professional: $800 per month 2,000 marketing contacts
- Enterprise: $3,200 per month 10,000 marketing contacts
HubSpot is one of the best email marketing platforms if you're looking for stellar automation.
The software's impressive set of features will cover email marketing, sales, and marketing automation needs with enough flexibility for large and small businesses.
HubSpot is also a good enterprise email marketing software if you're looking to create and send personalized email sequences.
HubSpot has a free plan if you want to try out the software before upgrading to paid plans.
Starting at $45 per month
Landing a spot in my enterprise email marketing software roundup is SalesManago, a comprehensive AI-powered with a collection of excellent capabilities.
SalesManago boasts a roster of high-value clients, including Vodafone, Starbucks, Oriflame, and KFC, to name just a few.
Further, Financial Times rates this marketing automation software as the 26th Fastest Growing Company. Datanyze rated SalesManago as the #1 eCommerce Marketing Automation platform.
The tool has a simple, no-frills user interface, so that's a plus if you're a beginner.
SalesManago is updated regularly to keep glitches in check and, by extension, offer reliable performance.
Customer Data Platform: Lets you build and manage transactional emails and contact databases in one place. This function also enables you to understand contact preferences.
This way, you can use the information to determine the best hour and day to contact your customer and prospects.
Lead Management: This allows you to handle your sales with notes and a sales funnel. You can also nurture leads for your direct sales and notify your marketing team about the prospect's activity.
CRM Integration and Segmentation: Enables you to segment your prospects depending on their behavior on your website. With this data, you can determine your actions for the segments and pick out the best lead scoring opportunities.
Email Marketing: Enables you to reach prospects and customers with personalized content by creating emails using a drag and drop editor and templates.
In addition, this function lets you send emails at optimal times and reach prospects with high deliverability.
Marketing Automation: This allows you to engage your contacts with multichannel automation campaigns. This feature combines comprehensive workflows, a visual automation builder, active customer campaigns, automated visitor engagement, and lead nurturing programs.
Lead Generation: Enables you to convert prospects into leads while keeping records using profiling forms. It also allows you to boost conversion through popups and contact forms.
Social Media: Helps boost your social media marketing campaign through customized content and collecting new leads. It'll automate conversations with prospects on Facebook Messenger, synchronize leads, schedule your posts, and keep tabs on social media engagement.
As one of the most advanced email marketing platforms, SalesManfago also packs additional capabilities, including data exchange, A/B testing, RFM automation, semantic webhooks, chatbot, website automaton, and machine learning.
SalesManago pricing is structured in three tiers — Essential, Professional, and Enterprise.
The website doesn't state the pricing for these tiers.
However, you can contact SalesManago's sales team for pricing.
SalesManago is one of the best email marketing tools if you're looking for a decent platform to automate your email campaigns without leaving a hole in your budget.
As stated on SalesManago's website, this platform is designed to help enterprise marketers access premium marketing tools at 40% of the price they'd pay for them separately.
SalesManago offers a 30-day trial period.
Omnisend is popular marketing automation software with features ranging from landing pages to advanced segmentation for eCommerce businesses.
While it is advertised as an email marketing tool, the platform doubles up as omnichannel promotion software, allowing you to reach customers in several landscapes.
Omnisend positions itself as a growth marketing platform specializing in selling products to customers.
It caters to enterprises of all sizes, from small businesses to multinationals. This tool comes with a range of email templates to enable you to create immersive customized emails.
In addition, Omnisend integrates with various SMS marketing tools and platforms like Facebook to help boost social media marketing campaigns.
Moreover, this marketing automation platform supports in-depth analytics, reports, and click maps. It even has a real-time dashboard.
Email Marketing: This lets you customize pre-designed email templates to create professional emails in minutes. You can even share the customized template across your connected stores.
Meanwhile, the drag and drop editor allows you to access advanced features for your emails without coding in seconds.
You can also create and launch a marketing campaign covering a range of channels, including SMS messaging and social media.
Smart Segmentation: This allows you to divide your contacts into smaller groups and create an email marketing experience unique to each segment.
In addition, it gives you access to your customer's profile data, shopping history, and other filters.
This way, you can build a customer segment that you can include or exclude in your email marketing campaign based on what you want to target.
Intelligent Reporting: A good enterprise email marketing software must offer reporting as one of its core features.
Omnisend's reporting lets you know what is happening with your prospects and customers. This way, you can create custom reports that reflect the actual outcome of your campaigns.
Custom reports allow you to create a more effective enterprise email marketing strategy and develop automation workflows that fit your audience.
They also let you drill down to various elements of your email marketing campaign to attract more customers to your online store. Plus, you can run A/B testing to determine what's working and what's not.
Lead Generation and Automation: Allow you to build your enterprise email marketing campaign from start to finish, including getting your contacts to sign up for your messages.
This email marketing automation solution offers a range of options to capture leads, including popup widgets, signup boxes, and gamification.
You can also automate welcome emails and workflows. And if you want help, Omnisend's AI capability offers custom suggestions based on your customer's shopping history and profiles.
Omnisend pricing plans are structured as follows:
- Standard: $16 per month
- Pro: $59 per month
Omnisend is an excellent email marketing service for store owners who want to connect with customers in various environments.
It is also one of the best email marketing tools if you want to leverage eCommerce automation to connect with your target audience.
Simply put, this email marketing service comes with everything you need to thrive in online marketing.
Omnisend has a free plan for up to 250 contacts.
Sendinblue is a marketing platform designed for simplicity and accessibility. It is also one of the most affordable enterprise email marketing platforms.
Despite its affordability, Sendinblue offers innovative features for companies of all sizes and backgrounds.
Unlike most email marketing tools, it focuses on cutting-edge features while keeping everything beginner-friendly. This software has a less steep learning curve when compared to HubSpot, for instance.
Sendinblue serves small and mid-sized businesses with automation, drip campaigns, SMS marketing, and more.
It also allows you to receive transactional emails, contact management and run automated campaigns. It is even GDPR compliant for its Europe-based users.
A Range of Integrations: You can embed Sendinblue with third-party software, including payment, marketing, and CRM software.
You also get access to supplementary services via its Zapier integration.
Landing Page Editor: You can create landing pages using the built-in landing page editor. You may choose to build the page or scratch or leverage the available templates.
Email Automation: Powerful email automation functionalities allow you to target leads based on elements like web behavior, on-site action, contact data, and email engagement.
Even more impressive, you can test automation before activation. You'll also love the platform's lead scoring system.
Transactional Emails: Sendinblue allows you to set your system to send transactional emails containing things like purchase confirmation and receipts. This function is great if you have a website that receives payments.
List Management: This enables you to manage your mailing lists based on action taken, demographics, behaviors, and lead scores.
And, if you're dealing with many leads simultaneously, you can use the integrated multi-parameter filter tool to segment them.
List Management: This enables you to manage your mailing lists based on action taken, demographics, behaviors, and lead scores.
And, if you're dealing with many leads simultaneously, you can use the integrated multi-parameter filter tool to segment them.
Email Templates: With over 65 professionally designed templates, you shouldn't have a problem creating direct mail with professional appeal.
On top of that, you can use the intuitive email builder with a convenient drag and drop editor to load your emails with multiple pre-set elements.
Other notable features include:
- Multilingual support
- Responsive customer care desk
- Email preview
- Opt-in and opt-out forms
- Bounce management
- Magento, WooCommerce, Shopify integration
Sendinblue pricing is scheduled as follows:
- Lite: $25 per month
- Premium: $65 per month
- Enterprise: Pricing is available upon contacting Sendinblue's customer desk
Side Note: The Enterprise plan comes with a dedicated account manager.
Sendinblue is the best email marketing platform if you're looking for a beginner-friendly option. Its ready-made templates and drag and drop email builder make it easy to set up and run email marketing campaigns.
Plus, Sendinblue is affordable, so you'll want to consider it your email marketing service if you're on a tight budget.
Sendinblue has a free plan for up to 300 emails per day.
What is an Enterprise Email Marketing Platform?
An enterprise email marketing software is designed to help you create and manage your email marketing campaigns.
At their core, enterprise email marketing platforms are a software as a Service (SaaS) tools based in the cloud.
The primary function of an email marketing automation solution is to allow you to send a range of email communications, including newsletters, cart abandonment recovery, and promotional emails easily.
What Should You Look for in Email Marketing Software?
Any email marketing solution worth your attention must make your work easier by allowing you to automate your emails and marketing campaigns.
On top of that, the email marketing automation tool of your choice should enable you to create beautiful, professional, and engaging emails to send to your target audience.
That said, here's a rundown of enterprise email marketing features to consider in a tool before spending your money.
Intuitive User Interface
You're better off with enterprise email marketing software with a simple user interface and a low learning curve.
You don't want to spend days learning how to create a marketing campaign with your tool.
I recommend an email marketing solution with a drag and drop email editor. Also, choose a tool with pre-design email templates to help create and customize emails quickly.
The best email automation tools help enterprise businesses personalize their email marketing campaigns.
So when choosing enterprise software for your email marketing, make sure it includes tags. This way, you can easily customize your email's subject and the email copy.
Choose a platform that uses dynamic content to allow you to create and send an email automatically based on the segment you're sending the email to.
Segmentation is one of the best ways to increase your email campaign's ROI.
Therefore, you'll want email marketing software that allows you to create marketing campaigns and promotional emails for a specific audience based on location, demographics, and behavior.
Some enterprise email marketing tools like ActiveCampaign use AI and machine learning to help you analyze your target audience's on-site behavior in real-time.
You'll want to test your email marketing campaign before launching to determine if it'll positively impact your ROI.
The best email enterprise email marketing platforms like Active Campaign and HubSpot allow you to test various emails of your campaigns.
This way, you can determine the best combo of subject lines, email design, call to action, format, and copy.
Email marketing comprises many repetitive tasks.
Therefore, you'll want email marketing software that comes with automation features to save you time.
For starters, email automation includes engagement tracking, delivery receipts, email scheduling, role-based access, and text analytics.
Reports and Analytics
Choose email marketing software that enables you to track your email campaigns to ensure your marketing investment will bear fruits.
Some of the reports and analytics capabilities to look out for include the ability to track click-through rates and bounce and open rates.
Apart from the functionalities above, you'll want an enterprise email marketing platform that offers extra marketing features, including:
SMS messaging allows you to engage prospects and buyers throughout their customer journey.
With 98% open rates, SMSes can add value to your email marketing.
Personalizing your website allows you to offer unique buyer experiences.
Therefore, you'll want a marketing automation tool that offers website personalization because 72% of customers engage only with content that offers personalized messaging.
Landing Pages and Website Builder
Landing pages and a website are an integral part of internet marketing. You need both to build an email list and promote your products and services.
Even though most email enterprise marketing platforms come with plugins and tools to help you create landing pages, you're better off with a service with fully-fledged functions for website and landing pages.
Email marketing tools with digital marketing functions like ad creation tools can help streamline your campaigns.
So, choose a platform that lets you create ads for your search engines and social media platforms.
While CRM software is no longer about being a tool for sales. More and more brands are leveraging CRM software to enrich their customer's profiles. This way, enterprise businesses can deliver emails with more personalized content.
On top of that, you're better off with email marketing software that offers chatbot functionality. This way, it becomes easier to engage with your buyers and help them through their customer journey.
Also, choose an enterprise email marketing platform with a dedicated account rep to help you make the most of the platform.
One more thing; don't forget to select the right plan.
For instance, if you're a small business, you want a plan that offers the most functionality without leaving a hole in your budget. Larger enterprise businesses are better off with higher-tier plans.
Enterprise Email Marketing Tools FAQS
As I come to the near tail of this top-rated email marketing software overview, let me go over a few commonly asked questions about this topic.
Q: Which is the best email marketing platform?
A: Indeed, many email marketing platforms have varying services and functionalities.
The best email marketing software is the one that meets your needs best. How do you determine that a tool is right for you? …by checking what it offers.
So, before you invest your money in any email marketing software, be sure to analyze its features to determine if they're right for you.
You may also want to check the pricing plans to help you pick the best package for your budget.
ActiveCampaign is a comprehensive email marketing platform with all the functions any business would need to run a successful marketing campaign. It has my vote for the best email marketing software.
Q: What is an email marketing platform?
A: As the name suggests, an email marketing platform is service-based software that allows marketers and enterprise businesses to run email campaigns.
You can use the software to accomplish various tasks, including growing a subscriber list, building segmented lists, and creating customized emails.
Think of it as a tool that allows you to send relevant emails to your target audiences at optimal times for maximum open rates.
Apart from helping pitch offers, the software also allows you to automate and streamline your operation.
In addition, it provides reports and analytics to enable you to measure crucial KPIs and fine-tune your marketing strategies.
Q: What is an enterprise email system?
A: An enterprise email, otherwise known as a business email, allows you to customize the handle based on your needs.
A business email communicates a couple of things to your prospects and existing customers.
First, it gives your enterprise a "legitimate" feel that you can't get with a regular email. It also lets prospects know you're serious and a business they should consider interacting with.
On top of that, it is a form of branding that allows you to get your business name out quickly.
Whether you're a small business or a large multinational, you cannot go wrong with the enterprise email marketing platforms.
They boast a collection of features to help you run and automate an effective email campaign.
ActiveCampaign, particularly, is designed with the digital marketing needs of a modern enterprise in mind. The tool is more than an email marketing software. Its innovative functionalities will offer everything you need for your sales automation needs.
Want to discover more tools to help you with your marketing efforts? Check out my picks for the best all-in-one online marketing platforms.