ActiveCampaign is a customer experience automation platform that offers email marketing, automation, sales automation, and CRM tools to help businesses acquire, retain, and engage customers.
Does your business need to send emails, track email opens and clicks, or manage customer data? If so, ActiveCampaign is the perfect marketing automation tool for you. ActiveCampaign has different plans that are tailored to the needs of every business.
Choosing the best pricing plan for ActiveCampaign can be a daunting task. There are many different plans with different features and prices. It may be hard to know which one will work best for your business. In this blog post, I will talk about different ActiveCampaign's pricing plans and what they include.
ActiveCampaign Pricing Plans
ActiveCampaign has four different pricing plans: Lite, Plus, Professional, and Enterprise.
Three main factors affect the cost of the plan.
- All ActiveCampaign plans have different features, and thus more features, the more expensive the plan is.
- The cost of each plan varies depending on how many email subscribers (contacts) you choose for the plan.
- Also, you can choose to get billed monthly or yearly. If you select the billed yearly option, you will save approximately 20 - 40%, depending on the plan.
The Lite Plan
500 | 1,000 | 2,500 | 5,000 | |
|---|---|---|---|---|
Monthly | $15 | $29 | $55 | $99 |
Annually | $9 | $25 | $45 | $79 |
10,000 | 25,000 | 50,000 | 75,000 contacts | |
|---|---|---|---|---|
Monthly | $155 | $259 | $345 | $425 |
Annually | $125 | $205 | $275 | $340 |
Monthly = price per month, billed mothly
Annually = price per month, billed yearly
The ActiveCampaign Lite plan includes all the necessary tools to create a personalized customer experience. That is ideal for small businesses or professionals with basic needs. If you are just starting your business, the Lite plan is the way to go.
ActiveCampaign Lite plan provides you everything you need to manage your contacts, send emails, create email campaigns and automations and track email opens and clicks.
ActiveCampaign Lite Plan Features
Marketing Suite:
- Email Marketing
- Unlimited Email Sending
- Drag & Drop Email Builder
- 125+ Email Templates
- Send Newsletters
- Subscription Forms
- Segmentation
- The Site and Event Tracking
- Campaign and Automation Reporting
Sales Suite:
- Import leads
- Sales Emails
- Lead Capture Forms
- Segmented Outreach
Service Suite:
- Customer Newsletter
- Customer Analytics
Platform & Support:
- Up to 3 users
- Import Contacts
- Chat and Email Support
- Unlimited access to the online resources library
- Mobile Contact Management & Marketing Access
- Integrate to Over 870 CXA Partners
- 500+ Automation Recipes
- Unlimited Inactive Contacts
- APIs, Webhooks, and Developer Tools
The Plus Plan
500 | 1,000 | 2,500 | 5,000 | |
|---|---|---|---|---|
Monthly | $70 | $70 | $125 | $169 |
Annually | $49 | $49 | $99 | $135 |
10,000 | 25,000 | 50,000 | 75,000 contacts | |
|---|---|---|---|---|
Monthly | $249 | $399 | Contact sales | Contact sales |
Annually | $199 | $319 | Contact sales | Contact sales |
Monthly = price per month, billed mothly
Annually = price per month, billed yearly
The ActiveCampaign Plus plan includes all the necessary tools to create a personalized customer experience. That is ideal for small businesses or entrepreneurs with more needs than what's included in The Lite plan.
The Plus plan has everything in the Lite plan + landing page builder, SMS marketing, and complete CRM system, to name a few essential features of the Plus plan.
ActiveCampaign Plus plan features
Marketing Suite:
- Everything in Lite plus:
- Send Unlimited Emails
- Landing Pages
- 50+ Landing Page Templates
- Facebook Custom Audience
- Contact Scoring
- SMS Marketing
- Automations Map
- Conditional Content
- Advanced Performance Reporting
- Custom Branded Forms and Landing Pages
Sales Suite:
- CRM with Sales Automation
- Lead Scoring
- Sync Inbox with CRM
- Mobile CRM App
- SMS Prospect Nurturing
- Task Reporting
Service Suite:
- Sales CRM Sync
- SMS Service Followup
- Deal Assignment
- Customer Success Pipelines
- Account Management
- Customer Health Scoring
Platform & Support:
- Up to 25 Users
- Advanced Mobile Reporting
- Custom User Permissions
- Advanced Integrations with Leading E-commerce Applications Such as Shopify and BigCommerce
The Professional Plan
500 | 1,000 | 2,500 | 5,000 | |
|---|---|---|---|---|
Monthly | $159 | $159 | $159 | $239 |
Annually | $129 | $129 | $129 | $199 |
10,000 | 25,000 | 50,000 | 75,000 contacts | |
|---|---|---|---|---|
Monthly | $349 | $599 | Contact sales | Contact sales |
Annually | $279 | $479 | Contact sales | Contact sales |
Monthly = price per month, billed mothly
Annually = price per month, billed yearly
The ActiveCampaign Professional plan includes all the necessary tools to create a personalized customer experience. This plan is excellent for medium-sized businesses with more needs than the Basic and Plus plans.
ActiveCampaign Professional plan features
Marketing Suite:
- Everything in Plus plan +
- Send Unlimited Emails
- Website Personalization
- Predictive Sending
- Predictive Content
- Marketing Attribution
- Split Automations
- Attribution Reporting
- Site Messages
Sales Suite:
- Win Probability
- Conversion Reporting
- Split Automations
Service Suite:
- Split Automations
- Personalized Product Experiences
- Conversion Reporting
- In-App Messaging
Platform & Support:
- Up to 50 Users
- Dedicated Onboarding Specialist
- CXA Strategy Consultation and access to quarterly business reviews
- 1:1 trainings
The Enterprise Plan
500 | 1,000 | 2,500 | 5,000 | |
|---|---|---|---|---|
Monthly | $279 | $279 | $279 | $449 |
Annually | $229 | $229 | $229 | $359 |
10,000 | 25,000 | 50,000 | 75,000 contacts | |
|---|---|---|---|---|
Monthly | $499 | Contact sales | Contact sales | Contact sales |
Annually | $399 | Contact sales | Contact sales | Contact sales |
Monthly = price per month, billed mothly
Annually = price per month, billed yearly
The ActiveCampaign Enterprise plan includes all the necessary tools to create a personalized customer experience. That is ideal for large and busy businesses with more needs than The Professional Plan.
ActiveCampaign Enterprise plan features
Marketing Suite:
- Everything in Professional plan +
- Send Unlimited Emails
- Custom Reporting
- Custom Mailserver Domain
- Custom Domain
- Free Design Services
- Unlimited Email Design Testing
- Social Data Enrichment
Sales Suite:
- Custom Reporting
- Contact Enrichment
Service Suite:
- Custom Reporting
- Contact Enrichment
Platform & Support:
- Unlimited Users
- Onboarding and training for custom product functionality
- Phone Support
- Customize Your Application URL (for Application Access)
- Customized Branding within Application
- HIPAA Support
ActiveCampaign Features by Business Type
ActiveCampaign shows its features by business type also which makes it even more confusing. To clarify this, ActiveCampaign does not have different versions, depending on whether you have a B2C or B2B business. The software is always the same - they show the features grouped in different ways better to match the business needs for that business model.
Frequently Asked Questions about ActiveCampaign Pricing
Does ActiveCampaign have a free plan?
No, ActiveCampaign doesn't have a free plan. However, ActiveCampaign has a 14-day free trial that allows you to try ActiveCampain and see how it works before you commit to paying for it. The trial is more limited than paid accounts, but you will still be able to try most of the features.
Does ActiveCampaign have a setup cost?
There is no setup cost. All plans come with no contracts, setup fees, or hidden fees. You can cancel anytime for any reason!
Does ActiveCampaign have a special price for non-profit organizations?
Yes, they have a 20% discount for non-profit organizations? You need to contact ActiveCampaign to prove your non-profit status.
What happens if I exceed the plan contact limit?
ActiveCampaign notifies you when your account is reaching its limit. You cant create new campaigns until the account is upgraded or unnecessary contacts have been removed.
Conclusion
ActiveCampaign pricing model has four different pricing plans that suit every business. The Lite Plan is great for small businesses or professionals who want excellent email marketing software. On the other end of ActiveCampaign pricing plans, Enterprise Plan has all the bells and whistles you can imagine.
If you are serious with your online marketing, let ActiveCampaign help create a fantastic customer experience (and potentially more revenue) by choosing one of these ActiveCampaign plans today!
Depending on your business needs or preferences, these are things for you to consider when deciding on Active Campaign pricing plans.
ActiveCampaign offers a free trial, so there's no risk for trying it out and seeing how everything works before making any decisions.
