ActiveCampaign Pricing

Activecampaign pricing

Last Updated on November 15, 2021 by Jussi Hyvarinen

Does your business need to send emails, track email opens and clicks, or manage customer data? If so, ActiveCampaign is the perfect marketing automation tool for you. ActiveCampaign has different plans that are tailored to the needs of every business.

Choosing the best pricing plan for ActiveCampaign can be a daunting task. There are many different plans with different features and prices. It may be hard to know which one will work best for your business. In this blog post, I will talk about different ActiveCampaign's pricing plans and what they include.

ActiveCampaign Pricing Plans

ActiveCampaign has four different pricing plans: Lite, Plus, Professional, and Enterprise.

Three main factors affect the cost of the plan.

  1. All ActiveCampaign plans have different features, and thus more features, the more expensive the plan is.
  2. The cost of each plan varies depending on how many email subscribers (contacts) you choose for the plan.
  3. Also, you can choose to get billed monthly or yearly. If you select the billed yearly option, you will save approximately 20 - 40%, depending on the plan.

The Lite Plan


500 
contacts

1,000 
contacts

2,500 
contacts

5,000 
contacts

Monthly

$15

$29

$55

$99

Annually

$9

$25

$45

$79


10,000 
contacts

25,000 
contacts

50,000 
contacts

75,000 contacts

Monthly

$155

$259

$345

$425

Annually

$125

$205

$275

$340

Monthly = price per month, billed mothly
Annually = price per month, billed yearly 

The ActiveCampaign Lite plan includes all the necessary tools to create a personalized customer experience. That is ideal for small businesses or professionals with basic needs.

ActiveCampaign Lite plan provides you everything you need to manage your contacts, send emails, create email campaigns and automations and track email opens and clicks.

ActiveCampaign Lite Plan Features

Marketing Suite:

  • Email Marketing
  • Unlimited Email Sending
  • Drag & Drop Email Builder
  • 125+ Email Templates
  • Send Newsletters
  • Subscription Forms
  • Segmentation
  • The Site and Event Tracking
  • Campaign and Automation Reporting

Sales Suite:

  • Import leads
  • Sales Emails
  • Lead Capture Forms
  • Segmented Outreach

Service Suite:

  • Customer Newsletter
  • Customer Analytics

Platform & Support:

  • Up to 3 users
  • Import Contacts
  • Chat and Email Support
  • Unlimited access to the online resources library
  • Mobile Contact Management & Marketing Access
  • Integrate to Over 870 CXA Partners
  • 500+ Automation Recipes
  • Unlimited Inactive Contacts
  • APIs, Webhooks, and Developer Tools

The Plus Plan


500 
contacts

1,000 
contacts

2,500 
contacts

5,000 
contacts

Monthly

$70

$70

$125

$169

Annually

$49

$49

$99

$135


10,000
contacts

25,000 
contacts

50,000 
contacts

75,000 contacts

Monthly

$249

$399

Contact sales

Contact sales

Annually

$199

$319

Contact sales

Contact sales

Monthly = price per month, billed mothly
Annually = price per month, billed yearly 

The ActiveCampaign Plus plan includes all the necessary tools to create a personalized customer experience. That is ideal for small businesses or entrepreneurs with more needs than what's included in The Lite plan.

ActiveCampaign Plus plan features

Marketing Suite:

  • Everything in Lite plus:
  • Send Unlimited Emails
  • Landing Pages
  • 50+ Landing Page Templates
  • Facebook Custom Audience
  • Contact Scoring
  • SMS Marketing
  • Automations Map
  • Conditional Content
  • Advanced Performance Reporting
  • Custom Branded Forms and Landing Pages

Sales Suite:

  • CRM with Sales Automation
  • Lead Scoring
  • Sync Inbox with CRM
  • Mobile CRM App
  • SMS Prospect Nurturing
  • Task Reporting

Service Suite:

  • Sales CRM Sync
  • SMS Service Followup
  • Deal Assignment
  • Customer Success Pipelines
  • Account Management
  • Customer Health Scoring

Platform & Support:

  • Up to 25 Users
  • Advanced Mobile Reporting
  • Custom User Permissions
  • Advanced Integrations with Leading E-commerce Applications Such as Shopify and BigCommerce

The Professional Plan


500 
contacts

1,000 
contacts

2,500 
contacts

5,000 
contacts

Monthly

$159

$159

$159

$239

Annually

$129

$129

$129

$199


10,000 
contacts

25,000 
contacts

50,000 
contacts

75,000 contacts

Monthly

$349

$599

Contact sales

Contact sales

Annually

$279

$479

Contact sales

Contact sales

Monthly = price per month, billed mothly
Annually = price per month, billed yearly 

The ActiveCampaign Professional plan includes all the necessary tools to create a personalized customer experience. This plan is excellent for medium-sized businesses with more needs than the Basic and Plus plans.

ActiveCampaign Professional plan features

Marketing Suite:

  • Everything in Plus plan +
  • Send Unlimited Emails
  • Website Personalization
  • Predictive Sending
  • Predictive Content
  • Marketing Attribution
  • Split Automations
  • Attribution Reporting
  • Site Messages

Sales Suite:

  • Win Probability
  • Conversion Reporting
  • Split Automations

Service Suite:

  • Split Automations
  • Personalized Product Experiences
  • Conversion Reporting
  • In-App Messaging

Platform & Support:

  • Up to 50 Users
  • Dedicated Onboarding Specialist
  • CXA Strategy Consultation and access to quarterly business reviews
  • 1:1 trainings

The Enterprise Plan


500 
contacts

1,000 
contacts

2,500 
contacts

5,000 
contacts

Monthly

$279

$279

$279

$449

Annually

$229

$229

$229

$359


10,000 
contacts

25,000 
contacts

50,000 
contacts

75,000 contacts

Monthly

$499

Contact sales

Contact sales

Contact sales

Annually

$399

Contact sales

Contact sales

Contact sales

Monthly = price per month, billed mothly
Annually = price per month, billed yearly 

The ActiveCampaign Enterprise plan includes all the necessary tools to create a personalized customer experience. That is ideal for large and busy businesses with more needs than The Professional Plan.

ActiveCampaign Enterprise plan features

Marketing Suite:

  • Everything in Professional plan +
  • Send Unlimited Emails
  • Custom Reporting
  • Custom Mailserver Domain
  • Custom Domain
  • Free Design Services
  • Unlimited Email Design Testing
  • Social Data Enrichment

Sales Suite:

  • Custom Reporting
  • Contact Enrichment

Service Suite:

  • Custom Reporting
  • Contact Enrichment

Platform & Support:

  • Unlimited Users
  • Onboarding and training for custom product functionality
  • Phone Support
  • Customize Your Application URL (for Application Access)
  • Customized Branding within Application
  • HIPAA Support

ActiveCampaign Features by Business Type

ActiveCampaign pricing features

ActiveCampaign shows its features by business type also which makes it even more confusing. To clarify this, ActiveCampaign does not have different versions, depending on whether you have a B2C or B2B business. The software is always the same - they show the features grouped in different ways better to match the business needs for that business model.

Conclusion

ActiveCampaign pricing model has four different pricing plans that suit every business. The Lite Plan is great for small businesses or professionals who want excellent email marketing software. On the other end of ActiveCampaign pricing plans, Enterprise Plan has all the bells and whistles you can imagine.

If you are serious with your online marketing, let ActiveCampaign help create a fantastic customer experience (and potentially more revenue) by choosing one of these ActiveCampaign plans today!

Depending on your business needs or preferences, these are things for you to consider when deciding on Active Campaign pricing plans.

ActiveCampaign offers a free trial, so there's no risk for trying it out and seeing how everything works before making any decisions.


Frequently Asked Questions about ActiveCampaign Pricing

Q: Does ActiveCampaign have a free plan?

A: "No, ActiveCampaign doesn't have a free plan. However, ActiveCampaign has a 14-day free trial that allows you to try ActiveCampain and see how it works before you commit to paying for it. The trial is more limited than paid accounts, but you will still be able to try most of the features."

Q: Does ActiveCampaign have a setup cost?

A: "There is no setup cost. All plans come with no contracts, setup fees, or hidden fees. You can cancel anytime for any reason!"

Q: Does ActiveCampaign have a special price for non-profit organizations?

A: "Yes, they have a 20% discount for non-profit organizations? You need to contact ActiveCampaign to prove your non-profit status."

Q: What happens if I exceed the plan contact limit?

A: "ActiveCampaign notifies you when your account is reaching its limit. You cant create new campaigns until the account is upgraded or unnecessary contacts have been removed."

Jussi Hyvärinen

Jussi Hyvärinen is an online entrepreneur & digital marketing expert with over 25 years of industry experience. My mission is to teach people how to start a profitable online business in the 2020s. My reviews are based on real-life experiences. You can read more about me in my story.

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