HubSpot Pricing Explained: Find the Perfect Plan for Your Budget

Make Money Online - Last Updated on February 21, 2024 by Jussi Hyvarinen

HubSpot Pricing

Jussi Hyvärinen

I'm Jussi, with over 25 years of expertise, I help entrepreneurs navigate the online business world. My services include tailored recommendations, step-by-step tutorials, and insightful reviews to help steer your business aspirations. Please reach out if you need assistance with your online business plans or have any questions.

HubSpot is a cloud-based software platform that offers tools for customer relationship management (CRM), marketing, sales, and customer service to help businesses grow and manage their customer base.

This is a comprehensive HubSpot pricing guide.

You'll find this article helpful if:

  • New to HubSpot, or
  • Are considering to switch to HubSpot Customer Relationship Management (CRM) solution

In this post, you'll learn:

  • HubSpot pricing plans 
  • HubSpot cost per user
  • Whether HubSpot has a free plan 
  • HubSpot alternatives

I'll also answer people's top questions about the HubSpot CRM software.

HubSpot Pricing — A Quick Overview

I'll start by giving you a bird's eye view of HubSpot's cost.

HubSpot plans range between $22.50 per user per month to over $120 per user per month for Service Hub and Sales Hub packages.

You'll also need to pay onboarding and setup fees for higher tiers. These are one-time charges. 

Most businesses with a team of 10 pay $500 to $59,400 annually. 

Apart from the packages above, HubSpot has a Marketing Hub, which costs $45 to $3,600 per month per user. HubSpot Marketing Hub pricing primarily depends on the number of contacts you plan to engage. 

Premium packages have lofty onboarding charges. Because of this, HubSpot CRM will serve you best if you're a large organization with a hefty budget. 

Still, HubSpot has a free forever plan, albeit with limited functionality.  

HubSpot offers a wide range of pricing plans.

So, I'll break down every HubSpot price point. That way, you can know what you're getting before spending your money. 

Besides the free and paid plans, HubSpot also offers three hubs, namely:

  • HubSpot Marketing Hub
  • HubSpot Sales Hub
  • HubSpot Customer Service Hub

Each hub is available in three plan tiers; starter, professional, and enterprise.

Further, HubSpot offers a CRM Suite which bundles the three hubs for a 25% discount. You can also build a custom bundle for different tiers, add-ons, and hubs.

Side Note: The HubSpot CRM software isn't an all-under-one-roof solution. So, when picking your plan, you need to consider which package works best for your business requirements and budget.

Let's now dive into the HubSpot platform pricing plans. That way, you can choose your package from the point of information.

HubSpot Pricing - What Do You Get?

As I mentioned, HubSpot is available in services called hubs, each with different features, targeting a specific group of users.

The Hubs are priced as follows:

HubSpot Marketing Hub

The marketing hub is divided into three tiers as follows:

  • Starter Plan: Starts at $45 per month
  • Professional Plan: Starts at $800 per month
  • Enterprise Plan: Starts at $3,600 per month

The HubSpot marketing hub offers tools to help your business attract prospects and convert contacts into leads.

HubSpot Sales Hub

The sales hub is divided into three tiers as follows:

  • Starter Plan: Starts at $45 per month
  • Professional Plan: Starts at $450 per month
  • Enterprise Plan: Starts at $1,200 per month

The HubSpot sales hubs offer tools that allow you to track your lead's interaction with your business and every deal pipeline. 

HubSpot Service Hub

The service hub is divided into three tiers as follows:

  • Starter Plan: Starts at $45 per month
  • Professional Plan: Starts at $450 per month
  • Enterprise Plan: Starts at $1,200 per month

The HubSpot service hub offers tools to help your business maintain a happy client base backed by stellar customer service.

HubSpot CMS Hub

HubSpot Pricing - CMS Hub

The CMS hub is divided into three tiers as follows:

  • Starter Plan: Starts at $23 per month
  • Professional Plan: Starts at $360 per month
  • Enterprise Plan: Starts at $1,200 per month

The HubSpot CRM suite bundles offer tools to help you build and scale a data-driven website to help grow your business. 

HubSpot Cost Per User

HubSpot pricing is anchored on a per-user basis.

All HubSpot plans and tiers vary depending on how many users have access to the software.

This pricing model allows you to choose a package that matches your budget allocation. The model enables businesses to scale to higher tiers as their needs and users increase.

The HubSpot Marketing plan is the only exception. Unlike other packages, HubSpot Marketing charges per 1,000 marketing contacts in your databases instead of the number of users in your organization.

HubSpot has a couple of minimums, regardless of the number of users.

The Professional and Enterprise tiers charge a minimum of $400 and $1,200 per month for five and ten users, respectively.

The takeaway here is that when picking a HubSpot package, consider the number of current employees and your future expansion plans.

HubSpot Marketing Hub Pricing

HubSpot Pricing - Marketing Hub

HubSpot's Marketing Hub offers a collection of marketing automation tools to help you attract visitors, increase conversion, close more deals and build loyalty.

The Marketing Hub provides tools to boost your marketing efforts, including social media, email, paid, and content marketing. 

You can run your marketing campaigns from a central platform instead of paying for different tools and software.

HubSpot's Marketing Hub, like all "hubs," is available in three tiers; Starter, Professional, and Enterprise.

Each tier comes with all the functionality of the previous plan but with several add-ons and support. For instance, the HubSpot Marketing Hub Enterprise has more features than the Professional package.

While there can be unlimited users at any tier, how many marketing contacts your business has determines how much you'll pay for the tier.

Monthly charges increase for every 1,000 additional marketing contacts.

Below is the HubSpot Marketing Hub pricing breakdown:

  • Starter: Starts at $45 per month for the first 1,000 contacts
  • Professional: Starts at $800 per month for the first 2,000 contacts
  • Enterprise: Starts at $3,200 per month for the first 10,000 contacts

You'll also pay a one-time onboarding charge for the Professional and Enterprise plans of $3,000 and $6,000, respectively.

HubSpot Sales Hub Pricing 

HubSpot Pricing - Sales Hub

HubSpot's Sales Hub allows organizations to run their sales processes centrally. It enables businesses to track leads' interaction to the details, such as when a lead opens an email.

On top of that, Sales Hub enables organizations to analyze a lead's value through the lead scoring feature.

Moreover, you can view your deals and sales pipeline from the Sales Hub's intuitive dashboard.

Further, users can track their conversations, quotes, meetings, and playbooks, making it easy to manage customers and the entire sales process.

In addition, Sales Hub offers HubSpot Payments, a feature that allows you to streamline your digital payment process. 

HubSpot Payments can help your business deliver a seamless buyer experience, enabling customers to shop and pay directly from your online store, chat platform, website, or email.

HubSpot Payments lets customers pay using their preferred payment method straight into your CRM, enhancing your digital payment process.

Other tasks that you can accomplish using HubSpot Payments include:

  • Setting up and managing recurring customer payments
  • Creating and securing sharable payment links
  • Embedding payment links on multiple pages, platforms, and tools, including HubSpot quotes.

And because you don't have to pay setup fees, HubSpot Payments is an excellent solution to help you manage your business's finance and customer data.

HubSpot Payments charges a percentage per transaction, so you'll only pay for the service as and when you use it.

Debit and credit cards attract a flat fee of 2.9% of the transaction amount. On the other hand, ACH payments draw a fee of 0.5% of the transaction amount and a maximum of $10 per transaction.

By enabling you to centralize your activities, HubSpot Sales is excellent for large and small businesses looking to manage their customer lifecycle better.

Plus, with your customer data in one place, you can make faster and data-backed decisions depending on your customer's buying history.

That said, HubSpot Sales Hub pricing is structured in three tiers as follows:

  • Stater: Starts at $45 per month with a minimum of 2 users
  • Professional: Starts at $450 per month with a minimum of 5 users
  • Enterprise: Starts at $1,200 with a minimum of 10 users

The HubSpot Sales Hub Starter plan tier doesn't have an onboarding fee. However, the other two tiers charge a one-time setup fee as follows:

  • HubSpot Sales Hub Professional tier: $250 one-time fee for a mandatory Quick Start consultation.
  • HubSpot Sales Hub Enterprise tier: $3,000 one-time onboarding fee.

Service Hub Pricing 

HubSpot Pricing - Service Hub

HubSpot's Service Hubs offer tools to help organizations provide a smooth customer experience.

The Service Hub enables users to streamline and automate processes like:

  • Building a knowledge base
  • Collecting customer feedback via pop-up native forms
  • Omni-channel messaging

It also allows businesses to track customer interaction for better analytics.

While HubSpot is more expensive than other in-class CRMs, it offers other valuable functionalities like sales and marketing.

By exploiting HubSpot Service Hub's potential, a business can satisfy customers better, turning them into brand loyalists while increasing referrals.

HubSpot has the same pricing structure for the Sales and Service Hubs as follows:

  • Starter Plan: Starts at $45 per month with a minimum of 2 users
  • Professional Plan: Starts at $450 per month with a minimum of 5 users
  • Enterprise Plan: Starts at $1,200 per month with a minimum of 10 users

The Service Hub Professional and Enterprise Hubs have a one-time onboarding fee of $250 and $3,000, respectively. However, the HubSpot Service Hub Starter plan doesn't charge a setup fee.

HubSpot CRM Pricing

HubSpot CRM Pricing

CRM software is arguably HubSpot's biggest offering.

It bundles the three hubs — Service, Sales, and Marketing and a HubSpot free CRM plan. And the beauty of it is that you pay 25% less than you'd pay if you were to buy the three hubs separately.

HubSpot CRM pricing is structured in three tiers as follows:

  • Starter Plan: Starts at $45 per month
  • Professional Plan: Starts at $1,600 per month
  • Enterprise Plan: Starts at $5,000 per month

It is essential to note one thing; The HubSpot CRM charges increase, and you add users and additional marketing contacts as follows:

  • Starter Plan: $15 per 1,000 additional contacts per month after the first 1,000
  • Professional Plan: $38 per month per 1,000 additional contacts after the first 1,000
  • Enterprise Plan: $8 per month per 1,000 additional contacts after the first 10,000

Further, you'll pay a monthly additional for each user or marketing contact you add to the HubSpot CRM Sales or Service Hubs tiers as follows:

  • Starter Plan: $38 monthly for each user
  • Professional Plan: $60 monthly per user after the 5-user minimum
  • Enterprise Plan: $90 monthly per user after the 10-user minimum

The takeaway here is that prices increase, as is the case with other HubSpot plans. But there's a 25% discount across the board.

Also, there's a one-time onboarding fee of $4,000 and $9,000 for the Professional and Enterprise plans, respectively.

Does HubSpot Offer a Free Plan?

Yes, HubSpot has a free plan.

The free plan offers a limited version of the HubSpot CRM platform and a selection of service, sales, and marketing tools.

You can do quite a lot with the free tools for unlimited users. 

The HubSpot free plan is great for small businesses operating on a tight budget.

Apart from the free HubSpot CRM, other features available under this version include:

  • HubSpot Connect
  • Outlook
  • HubSpot branding resources
  • Gmail integrations
  • Contacts and deals management
  • Live chat
  • Ticketing support
  • Mobile Optimization
  • Team email
  • Email marketing tracking and templates
  • Ad management and more.

Because the free plan is a stripped-down version of HubSpot, you're likely to run into a crucial feature that requires upgrading your account. The feature could be predictive lead scoring, custom reporting, video hosting management, A/B testing, landing pages, inbound marketing tools, etc.

While the HubSpot free tools are robust, your business can benefit more from the centralization, flexibility, and automation in premium tiers.

I advise you to start with the free plan to see what the platform can do and upgrade later to enjoy HubSpot's full potential.

HubSpot Alternatives

Please make no mistake about it; HubSpot is one of the best CRM software you can find. Still, there are other options worth trying. Below is a rundown of top HubSpot alternatives.


HubSpot is great for marketing. However, Keap is an excellent HubSpot alternative if you're looking for a platform that bundles marketing and sales without leaving a hole in your budget.

Pricing starts at $79 per month.

  • Notable Keap features include
  • Omni channel marketing campaigns
  • Allows users to prepare invoices, quotes and accept payments


Zendesk is a great option if you have a small customer service budget. While Zendesk is affordable, it offers stellar company scoring, security and reporting. And you can enjoy unlimited customization with API access.

Notable Zendesk features include:

  • Plenty of infrastructure to manage your sales teams
  • Top-notch security and customer support
  • Unlimited API customization

Zendesk is available for a $19 monthly fee.


Salesforce is a powerhouse for boosting your sales strategies and campaigns. It allows you to see how your business is doing in real time.

Salesforce targets big organizations looking to build a client-focused business with a reasonably significant budget.

Salesforce's notable features include:

  • Customized pricing plans
  • Plenty of data and analytics
  • Robust sales and service functions

Salesforce is available for a $25 monthly fee. Prices increase as you move to higher plans.

Frequently Asked Questions (FAQs)

How much do you pay for HubSpot?

HubSpot offers four products; HubSpot CRM is completely free. Marketing, Sales, and Service hubs are available in four pricing tiers with different functions and add-ons. 

Starter tiers have a minimum monthly charge of $45. Professional plans start at $400, while HubSpot Enterprise packages start at $1,200.

Professional and Enterprise charges increase based on the number of users and additional features. 

Is there a better CRM than HubSpot

HubSpot is a top CRM that few options can compete against. However, it isn't the only CRM on the market. Other CRMs worth your attention include Keap, Salesforce, and Zendesk.

Most of these CRMs are great if you're looking for a cheaper option. While HubSpot isn't the most affordable CRM you can get, it comes with many features that large businesses will find valuable.

Is Salesforce cheaper than HubSpot?

Salesforce is relatively more affordable than HubSpot. However, HubSpot has a free forever plan. Salesforce doesn't.

Besides, HubSpot's basic plan is cheaper than Salesforce. One thing you should note about these two CRMs is that the prices keep increasing as you scale to advanced plans and sign up for more add-ons.

Hubspot Pricing- The Bottom Line

I hope this article has helped explain HubSpot pricing in detail, and you can now choose a plan that best suits your business needs and strategies.

As a rule of thumb, consider what each plan offers before signing up. Ideally, you want a package with all the features needed to streamline business operations.

Of course, you can start with lower tiers and scales as your needs increase. 

The best part?

HubSpot offers a 14-day trial. That way, you can road-test your plan before spending your money.

Start your HubSpot 14-day trial.

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