HubSpot is a cloud-based software platform that offers tools for customer relationship management (CRM), marketing, sales, and customer service to help businesses grow and manage their customer base.
This is a comprehensive HubSpot pricing guide, updated in October 2026 to reflect HubSpot's current seat-based pricing.
You'll find this article helpful if:
- New to HubSpot, or
- Are considering to switch to HubSpot Customer Relationship Management (CRM) solution
In this post, you'll learn:
- HubSpot pricing plans
- HubSpot cost per user
- Whether HubSpot has a free plan
- HubSpot alternatives
I'll also answer people's top questions about the HubSpot CRM software.
HubSpot Pricing — A Quick Overview
I'll start by giving you a bird's eye view of HubSpot's cost.
HubSpot's paid plans start at $20 per seat per month for any Starter edition. Sales Hub and Service Hub cost $100 per seat per month on Professional and $150 per seat per month on Enterprise.
You'll also need to pay onboarding and setup fees for higher tiers. These are one-time charges.
For a team of 10, that works out to roughly $2,400 a year on a Starter edition and $12,000 a year on Sales Hub Professional, before onboarding fees, extra marketing contacts, or add-ons.
Marketing Hub is priced differently. It ranges from $20 per seat per month (Starter) to $3,600 per month (Enterprise, 5 seats included), and the price also depends on how many marketing contacts you have.
Premium packages have lofty onboarding charges. Because of this, HubSpot CRM will serve you best if you're a large organization with a hefty budget.
Still, HubSpot has a free forever plan, albeit with limited functionality.
HubSpot offers a wide range of pricing plans.
So, I'll break down every HubSpot price point. That way, you can know what you're getting before spending your money.
Besides the free tools, HubSpot sells its paid software as separate products, called hubs:
- Marketing Hub
- Sales Hub
- Service Hub
- Content Hub (formerly CMS Hub)
- Data Hub (formerly Operations Hub)
- Revenue Hub (quotes, billing, and payments)
Most hubs come in three editions: Starter, Professional, and Enterprise. Revenue Hub is only available as Professional and Enterprise. You can also buy Smart CRM, HubSpot's CRM, on its own.
If you need several hubs, HubSpot also sells them bundled together as the Customer Platform. It costs $100 per seat per month on Professional and $175 per seat per month on Enterprise, and the Starter edition is currently on a limited-time discount (details below).
Side Note: The HubSpot CRM software isn't an all-under-one-roof solution. So, when picking your plan, you need to consider which package works best for your business requirements and budget.
Let's now dive into the HubSpot platform pricing plans. That way, you can choose your package from the point of information.
HubSpot Pricing - What Do You Get?
As I mentioned, HubSpot is available in services called hubs, each with different features, targeting a specific group of users.
The hubs are priced as follows. These are HubSpot's list prices in USD from its official Product & Services Catalog. HubSpot often discounts annual commitments and runs promotions for new Starter customers, so check the pricing page for the price you'll actually pay.
HubSpot Marketing Hub
The marketing hub is divided into three tiers as follows:
- Starter: $20 per seat per month
- Professional: Starts at $890 per month (3 seats included)
- Enterprise: Starts at $3,600 per month (5 seats included, billed annually)
The HubSpot marketing hub offers tools to help your business attract prospects and convert contacts into leads.
HubSpot Sales Hub
The sales hub is divided into three tiers as follows:
- Starter: $20 per seat per month
- Professional: $100 per seat per month
- Enterprise: $150 per seat per month (billed annually)
The HubSpot sales hubs offer tools that allow you to track your lead's interaction with your business and every deal pipeline.
HubSpot Service Hub
The service hub is divided into three tiers as follows:
- Starter: $20 per seat per month
- Professional: $100 per seat per month
- Enterprise: $150 per seat per month (billed annually)
The HubSpot service hub offers tools to help your business maintain a happy client base backed by stellar customer service.
HubSpot Content Hub (formerly CMS Hub)
Content Hub is divided into three tiers as follows:
- Starter: $20 per seat per month
- Professional: Starts at $500 per month (3 seats included)
- Enterprise: Starts at $1,500 per month (5 seats included, billed annually)
Content Hub offers tools to help you build and scale a data-driven website and content to help grow your business.
HubSpot Cost Per User
Since March 2024, HubSpot pricing for new customers is based on seats: every user who needs the paid features of a hub needs a paid seat.
Your cost therefore depends mostly on how many people in your team need access to the paid features.
This pricing model allows you to choose a package that matches your budget allocation. The model enables businesses to scale to higher tiers as their needs and users increase.
Marketing Hub is the main exception. On top of seats, it charges for the number of marketing contacts in your database, meaning the contacts you actually send marketing emails or ads to.
There are no longer seat minimums for Sales Hub and Service Hub, so you can buy a single Professional or Enterprise seat.
Marketing Hub and Content Hub work differently: their Professional and Enterprise editions have a base price that already includes 3 or 5 seats. Every paid plan also includes HubSpot Credits for AI features (500 a month on Starter, 3,000 on Professional, and 5,000 on Enterprise), and extra credits cost $10 per 1,000.
The takeaway here is that when picking a HubSpot package, consider the number of current employees and your future expansion plans.
HubSpot Marketing Hub Pricing
HubSpot's Marketing Hub offers a collection of marketing automation tools to help you attract visitors, increase conversion, close more deals and build loyalty.
The Marketing Hub provides tools to boost your marketing efforts, including social media, email, paid, and content marketing.
You can run your marketing campaigns from a central platform instead of paying for different tools and software.
HubSpot's Marketing Hub, like all "hubs," is available in three tiers; Starter, Professional, and Enterprise.
Each tier comes with all the functionality of the previous plan but with several add-ons and support. For instance, the HubSpot Marketing Hub Enterprise has more features than the Professional package.
How much you'll pay depends on your number of seats and how many marketing contacts your business has.
Extra marketing contacts are sold in blocks: $50 per 1,000 contacts on Starter, $250 per 5,000 on Professional, and $100 per 10,000 on Enterprise, with lower rates at higher volumes.
Below is the HubSpot Marketing Hub pricing breakdown:
- Starter: $20 per seat per month, with 1,000 marketing contacts included
- Professional: Starts at $890 per month, with 3 seats and 2,000 marketing contacts included
- Enterprise: Starts at $3,600 per month, with 5 seats and 10,000 marketing contacts included (billed annually)
You'll also pay a required one-time onboarding fee for the Professional and Enterprise plans of $3,000 and $7,000, respectively.
HubSpot Sales Hub Pricing
HubSpot's Sales Hub allows organizations to run their sales processes centrally. It enables businesses to track leads' interaction to the details, such as when a lead opens an email.
On top of that, Sales Hub enables organizations to analyze a lead's value through the lead scoring feature.
Moreover, you can view your deals and sales pipeline from the Sales Hub's intuitive dashboard.
Further, users can track their conversations, quotes, meetings, and playbooks, making it easy to manage customers and the entire sales process.
In addition, HubSpot offers HubSpot Payments, a feature that allows you to streamline your digital payment process. Basic payment tools like invoices and payment links are part of HubSpot's free tools, and the advanced ones are in Revenue Hub.
HubSpot Payments can help your business deliver a seamless buyer experience, enabling customers to shop and pay directly from your online store, chat platform, website, or email.
HubSpot Payments lets customers pay using their preferred payment method straight into your CRM, enhancing your digital payment process.
Other tasks that you can accomplish using HubSpot Payments include:
- Setting up and managing recurring customer payments
- Creating and securing sharable payment links
- Embedding payment links on multiple pages, platforms, and tools, including HubSpot quotes.
And because you don't have to pay setup fees, HubSpot Payments is an excellent solution to help you manage your business's finance and customer data.
HubSpot Payments charges a percentage per transaction, so you'll only pay for the service as and when you use it.
In the United States, card payments carry a 2.9% processing fee (plus 1.5% for international cards), and ACH payments a 0.8% fee capped at $10 per transaction. If you use Revenue Hub's tools to collect payments, HubSpot also charges a 0.5% platform fee per transaction.
By enabling you to centralize your activities, HubSpot Sales is excellent for large and small businesses looking to manage their customer lifecycle better.
Plus, with your customer data in one place, you can make faster and data-backed decisions depending on your customer's buying history.
That said, HubSpot Sales Hub pricing is structured in three tiers as follows:
- Starter: $20 per seat per month
- Professional: $100 per seat per month
- Enterprise: $150 per seat per month (billed annually)
There are no seat minimums. The Sales Hub Starter plan doesn't have an onboarding fee, but the other two tiers have a required one-time fee:
- HubSpot Sales Hub Professional: $1,500 one-time onboarding fee
- HubSpot Sales Hub Enterprise: $3,500 one-time onboarding fee
Service Hub Pricing
HubSpot's Service Hubs offer tools to help organizations provide a smooth customer experience.
The Service Hub enables users to streamline and automate processes like:
- Building a knowledge base
- Collecting customer feedback via pop-up native forms
- Omni-channel messaging
It also allows businesses to track customer interaction for better analytics.
While HubSpot is more expensive than other in-class CRMs, it offers other valuable functionalities like sales and marketing.
By exploiting HubSpot Service Hub's potential, a business can satisfy customers better, turning them into brand loyalists while increasing referrals.
HubSpot has the same pricing for the Sales and Service Hubs:
- Starter: $20 per seat per month
- Professional: $100 per seat per month
- Enterprise: $150 per seat per month (billed annually)
Service Hub Enterprise has a required one-time onboarding fee of $3,500. The Starter and Professional plans don't have a required onboarding fee.
HubSpot CRM Pricing
CRM software is the core of HubSpot. Every hub runs on the same CRM, called Smart CRM, and you can use a free version of it (see below) or buy it on its own.
If you need several hubs, the Customer Platform bundles Sales, Marketing, and Service tools into one plan. These are the prices on HubSpot's pricing page in October 2026:
- Free: $0
- Starter: $20 per seat per month normally, currently discounted to $10 per seat billed monthly or $7 per seat billed annually (limited-time offer)
- Professional: $100 per seat per month billed monthly, or $90 per seat billed annually
- Enterprise: $175 per seat per month
Professional and Enterprise may also come with required onboarding fees and included seat or contact limits, so check the details on HubSpot's pricing page before you buy.
Smart CRM on its own is priced as follows:
- Starter: $20 per seat per month
- Professional: $50 per seat per month
- Enterprise: $75 per seat per month
The takeaway here is that costs grow with every seat you add, as is the case with other HubSpot plans.
Does HubSpot Offer a Free Plan?
Yes, HubSpot has a free plan.
The free plan offers a limited version of the HubSpot CRM platform and a selection of service, sales, and marketing tools.
You can do quite a lot with the free tools. Note the limits, though: the free edition is for up to two users, and free accounts can store up to 1,000 contacts.
The HubSpot free plan is great for small businesses operating on a tight budget.
Apart from the free CRM, the free tools include:
- Contact, company, and deal management
- Email marketing and marketing email templates
- Forms, landing pages, and website pages
- Live chat and chatbots
- Ticketing and a shared inbox
- Meeting scheduling
- Email tracking and notifications
- Ad management
- Invoices and payment links
- Breeze Assistant (HubSpot's AI assistant) and more.
Because the free plan is a stripped-down version of HubSpot, you're likely to run into a crucial feature that requires upgrading your account. The feature could be predictive lead scoring, custom reporting, A/B testing, more advanced automation, removing HubSpot branding, etc.
While the HubSpot free tools are robust, your business can benefit more from the centralization, flexibility, and automation in premium tiers.
I advise you to start with the free plan to see what the platform can do and upgrade later to enjoy HubSpot's full potential.
HubSpot Alternatives
Please make no mistake about it; HubSpot is one of the best CRM software you can find. Still, there are other options worth trying. Below is a rundown of top HubSpot alternatives.
Keap
HubSpot is great for marketing. However, Keap is an excellent HubSpot alternative if you're looking for one platform that bundles marketing automation, sales, and payments for a small team.
Pricing starts at $249 per month billed annually ($299 month-to-month) for two users, and implementation services are required.
- Notable Keap features include
- Omni channel marketing campaigns
- Allows users to prepare invoices, quotes and accept payments
Zendesk
Zendesk is a great option if you have a small customer service budget. While Zendesk is affordable, it offers stellar company scoring, security and reporting. And you can enjoy unlimited customization with API access.
Notable Zendesk features include:
- Plenty of infrastructure to manage your sales teams
- Top-notch security and customer support
- Unlimited API customization
Zendesk's cheapest plan, Support Team, costs $19 per agent per month billed annually ($25 month-to-month).
Salesforce
Salesforce is a powerhouse for boosting your sales strategies and campaigns. It allows you to see how your business is doing in real time.
Salesforce targets big organizations looking to build a client-focused business with a reasonably significant budget.
Salesforce's notable features include:
- Customized pricing plans
- Plenty of data and analytics
- Robust sales and service functions
Salesforce Starter Suite costs $25 per user per month, and Salesforce also has a Free Suite for up to two users. Prices increase as you move to higher plans.
Frequently Asked Questions (FAQs)
How much do you pay for HubSpot?
HubSpot's CRM has a free version for up to two users. The paid products (Marketing, Sales, Service, Content, Data, and Revenue Hub, plus Smart CRM) come in Starter, Professional, and Enterprise editions with different functions and add-ons.
Starter editions cost $20 per seat per month. Professional starts at $100 per seat (Sales and Service Hub) or $890 per month (Marketing Hub), and Enterprise starts at $150 per seat or $3,600 per month (Marketing Hub).
Professional and Enterprise charges increase based on the number of users and additional features.
Is there a better CRM than HubSpot
HubSpot is a top CRM that few options can compete against. However, it isn't the only CRM on the market. Other CRMs worth your attention include Keap, Salesforce, and Zendesk.
Zendesk and Salesforce have cheaper entry plans if you only need help desk or basic sales tools. While HubSpot isn't the most affordable CRM you can get, it comes with many features that large businesses will find valuable.
Is Salesforce cheaper than HubSpot?
At entry level, the two are close: HubSpot Starter editions cost $20 per seat and Salesforce Starter Suite $25 per user, and both have a free version for up to two users.
One thing you should note about these two CRMs is that the prices keep increasing as you scale to advanced plans and sign up for more add-ons.
Hubspot Pricing- The Bottom Line
I hope this article has helped explain HubSpot pricing in detail, and you can now choose a plan that best suits your business needs and strategies.
As a rule of thumb, consider what each plan offers before signing up. Ideally, you want a package with all the features needed to streamline business operations.
Of course, you can start with lower tiers and scales as your needs increase.
The best part?
HubSpot offers a 14-day free trial of its Professional plans, with no credit card required. That way, you can road-test your plan before spending your money.
