Unbounce Review: My Hands-on Experience & Takeaways

Make Money Online - Last Updated on February 8, 2024 by Jussi Hyvarinen

Unbounce Review

Jussi Hyvärinen

I'm Jussi, with over 25 years of expertise, I help entrepreneurs navigate the online business world. My services include tailored recommendations, step-by-step tutorials, and insightful reviews to help steer your business aspirations. Please reach out if you need assistance with your online business plans or have any questions.

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  • User-friendly interface for easy onboarding
  • Auto-creation of mobile-responsive pages


  • Limited template options
  • Slower customer support response times

Unbounce is a popular landing page builder software that allows marketers to create, publish, and A/B test landing pages without requiring coding skills.

Unbounce is touted as the best landing page builder. But are these claims true? I sought to find out.

In this Unbounce review, I explore this tool to determine what makes it tick. By the tail end of this post, you'll learn the following:

  • What is Unbounce?
  • Unbounce's key features
  • How to max out Unbounce's capabilities
  • Unbounce pricing and more.

I'll also throw in some of the best Unbounce alternatives just in case the platform doesn't offer what you want. In addition, I'll answer a few questions users have regarding this tool.

Let's dive right into it.

What is Unbounce?

Unbounce is an AI-powered landing page builder.

Apart from helping you create landing pages quickly, Unbounce also enables you to build sticky bars and pop-ups for your website.

This landing page builder software thrives on its user-friendliness. Its minimalist interface makes it easy to navigate the features to create beautiful landing pages in just a few clicks, even if you're a beginner.

Unbounce is designed to help business owners boost conversion sales or opt-ins through high-converting landing pages, fully optimized.

Landing page creation isn't the only thing you can do with this platform. The software also comes with a powerful AI writing assistant. That way, you can write a compelling copy for your page to drive smart traffic.

According to Unbounce, the integrated AI writer can help you generate well-structured and optimized copy that can boost your landing page's conversion by up to 30%.

Who Created Unbounce?

Unbounce is the brainchild of Rick Perreault. An online entrepreneur, marketer, and business owner, Perreault co-founded Unbounce in 2009 following frustrations by developers who made him wait for every new campaign.

He teamed up with Carter Gilchrist, Oli Gardner, Carl Schmidt, Justin Stacey, and Jason Murphy to create Unbounce from scratch.

Fast forward, Unbounce is a trusted platform for building landing pages with an impressive 4.6-star rating on GetApp.

Perreault's idea was to create a platform that allows you to get you working on a new landing page fast.

Unbounce's drag-and-drop landing page builder, coupled with easy-to-move blocks, allows you to set up and personalize aspects of your page without writing custom code.

If you have the technical know-how, you can tweak the CSS and HTML coding to ensure your landing page looks exactly how you want.

The pages are hosted on Unbounce's platform by default, and you can connect a custom domain to them. 

Furthermore, you can publish your landing page on your WordPress website through a plugin.

Landing pages created using Unbounce are mobile-friendly, enabling you to build mobile-responsive pages quickly.

Unbounce Review: Key Features

Unbounce boasts a host of user-friendly features developed by scale with the user's needs.

While the extensive list of Unbounce features will allow you to accomplish different tasks, the platform is primarily designed to help to build landing pages.

I'll talk about a few features you can use to optimize your traffic and write copy for a positive return on investment (ROI) later.

For now, I'll focus on functionalities to enable you to create landing pages.

Drag and Drop Builder

Unbounce drag and drop builder

Drag and drop builders are a common feature in most landing page software. As the name suggests, they're easy to use since all you need to do is drag and drop elements to create a page tailored to your needs.

When working with a drag-and-drop builder, you want one that's easy to use and navigate. You also want to ensure the function is stable and doesn't crash.

Unbounce understands the importance of a drag-and-drop builder when creating landing pages.

The platform has an intuitive drag-and-drop builder with a static widget on the left of your screen, making it easy to place elements on your page.

The screen is partitioned into grids to see where you drop the elements. Besides allowing you to customize your landing page, the drag-and-drop editor lets you move or add or move the CTA button, text boxes, and sticky bars with just a few clicks.

Other notable highlights include the ability to embed videos and add lightboxes to your landing page. Plus, you can customize the web page using custom HTML.

Side Note: The Unbounce drag-and-drop landing page builder offers features that a beginner can use without feeling swamped. In addition, the builder has plenty of customization options that advanced users can leverage to create stunning pages.

Unbounce Templates

Unbounce templates

Creating landing pages from scratch can be a lot of work. It's even harder if it is your first landing page. 

The Unbounce landing page builder, however, is significantly different. 

It has a massive library of over 100 templates to create and publish landing pages for your WordPress site easily.

You also get access to several hundred templates you can purchase from ThemeForest if you want more landing page options. 

Side Note: The third-party developer offers support for Unbounce landing page templates bought from ThemeForest.

That said, Unbounce offers excellent options with these templates. You can sort the templates as follows:

  • By campaign, such as Lead generation, events, books, etc.
  • By type, such as Agency, SaaS, etc.
  • By special features like light boxes, video backgrounds, and parallax effects.

In addition, the platform has a "template helper," a chatbox that helps you choose the best option for your requirements if you're overwhelmed by the many landing page options. The chatbox will "ask" you question and recommend a template based on your responses. 

I especially like the "Smart Builder" function, which is more interactive than the chatbot. With the Smart Builder, all you need to do is feed it with a few prompts, and then it'll create an Unbounce landing page for you.

The Smart Builder allows you to do more than just pick a template. It'll also choose the image, create CTA geared towards enabling you to boost your conversion rates and add copy your target audience can relate to.

And like the other landing page tools offered by Unbounce, you can tweak the elements on your web page using the platform's native builder or code.

A/B Testing 

Creating landing pages involves a significant amount of split testing.

Luckily, Unbounce offers powerful and robust A/B testing features to enable you to create attractive pages optimized for higher conversion rates.

Side Note: Unbounce's A/B testing isn't available on the low-tier plan. To access this feature, you must upgrade to the "Optimize" plan for $135 per month. I recommend A/B testing your landing pages to determine which one offers the best value for money. 

Still, you can conduct A/B testing on Unbounce's lower tier via the Smart Traffic feature.

Smart Traffic consistently analyzes your conversion rate to determine which Unbounce landing pages perform best. It'll then automatically direct traffic to that page to help generate more leads and conversions. 

While you can reroute traffic to the best-performing landing pages, Smart Traffic does it for you, saving you time. The Smart Traffic feature can be handy for running multiple websites or pages.

According to Unbounce, Smart Traffic allows you to boost your revenue by up to 30% more than a typical A/B test. 

Side Note: You must manually activate this feature to use it. I recommend turning it on from the get-go because it is one of the most helpful features Unbounce offers. 


Unbounce integrations

Integrations are a crucial feature that any landing page builder worth your attention should have. You want a builder that can connect to as many third-party applications as possible to enable you to do more. 

Integrations allow you to add your landing page builder to other tools to run your campaign, optimizing your experience. I am talking about lead generation, reporting, sales, and automation tools. 

While Unbounce's landing page builder may not connect with all the software you're using, you can add it to most of them. You can use it with platforms like Podio, Hubspot, Facebook, ConvertKit, ActiveCampaign, and Drip.

You can connect most third-party marketing tools with the Smart Builder, making creating pages even easier and faster. 

So, what happens if Unbounce doesn't provide integration for your software? You can always use other options.

The first option is to use WebHooks to connect your software to Unbounce. WebHooks allows you to add popups, sticky bars, and landing pages to Unbounce. You can also use Zapier, a platform with almost 1,000 applications. 

If none of these options work, you can use an API to connect Unbounce to other tools. The API methods require some skills, so contacting support to help you implement the process would be best. 

Customer Support 

The best landing page builder must have a reliable customer support desk. 

Creating landing pages can be intimidating and overwhelming, especially if you're a beginner. You'll, therefore, want a landing page platform whose customer care desk is available within short notice.

You can contact Unbounce's customer support via chat, email, and phone. However, you must pick the right time to get hold of support staff. 

For example, Unbounce has previously notified users that the customer support staff will only be available four days a week during Summer. 

In addition, the platform's customer support desk is available from Monday through Friday from 1 AM to 8 PM PST and on weekends from 9 AM to 9 PM. The support isn't around the clock, so you may have to wait a bit longer if you run into an issue when the customer support desk is unavailable. 

On Unbounce's official website, there's a statement indicating users may experience delays if they contact the customer support desk outside working hours. While you can send a support ticket any time, how soon you get a reply depends on the hours. 

Conversely, Unbounce users have created a robust community ready to offer help for most issues. Consider asking your question on the community to see if you can get an answer as you wait for a reply from the customer support desk.

Alternatively, you can go to the messaging board and check the Q&A, best practices, and developer platforms to see if you can get answers quickly. There's also comprehensive documentation with resources on how to get started and other helpful tips. 

Popups and Sticky Bars 

Unbounce sticky bars

Popups and sticky bars are essential parts of your landing page and website. When used correctly, they can help enforce your message as users scroll down the page.

Sticky bars are among the first few things site visitors see when they land on your page for the first time. That makes popups and bars a prime real estate for your marketing message, driving visitors toward special promos, deals, and discounts. 

Unbounce popups and sticky bars allow you to get better conversion by presenting offers relevant to the target audience. 

With Unbounce's popups and bars feature, you can optimize different elements of your website for lead generation or purchase.

The function allows you to create and launch popups using the drag-and-drop editor and publish them on your site in minutes. You can filter the popups based on who you want to see your popups and when the trigger should appear. You can also swap keywords based on your target's search phrase. 

Unbounce lets you create mobile responsive popups. It also ensures that your bars are optimized for mobile devices and search engines. 

On Enterprise and Accelerate Unbounce plans, you use popups to hide or show your offer based on your website visitor's referral source, past behaviors, and location. 

AI Copywriting

Unbounce review: AI copywriting

Writing compelling copy for your landing page can be challenging, especially if you don't have a way with words.

However, it's easy to write decent copy these days, thanks to the emergence of AI copywriting tools.  

Unbounce is one of the few landing page builders with a built-in AI copywriting tool. You can use the feature to write high-quality, conversion-oriented copy for your landing pages or website.

Conveniently named Smart Copy, Unbounce's writing assistant also lets you generate and iterate ideas for your website or blog.

Smart Copy helps you write landing faster and well. It leverages AI technology to create high-quality content that suits different landing pages. As a result, you can focus on generating great content without worrying about the writing process.

With Smart Copy, you never have to start from a blank page. It has over 45 templates to help you write anything, from ad copy to product descriptions. If you need to write a catchy page title, Smart Copy can generate one in seconds too.

In addition, Smart Copy offers special templates to create ad copy for Google Ads and Facebook. It even provides a tool to write copy for multiple-page variants to target different audiences.

Smart Copy is a versatile feature that simplifies writing and boosts productivity. When you're not using it to create a copy of your landing pages, the tool can help craft marketing content, emails, and social media content.

Unbounce Pricing

Unbounce pricing

Unbounce offers three pricing tiers — Launch, Optimize, Accelerate, and Concierge. Below is a breakdown of Unbounce's pricing plans and what to expect with each package.

Launch - $99 per month


Unlimited landing pages, popups, and sticky bars

  • AI copywriting
  • Up to 500 conversions
  • Up to 20,000 visitors
  • 1 custom domain

Try Launch RISK-FREE (get up to 35% off using my link)

Optimize - $145 per month


  • Unlimited pages, popups, and bars
  • AI copywriting
  • Up to 1,000 conversions
  • Up to 30,000 visitors
  • 5 domains

Try Optimize RISK-FREE (get up to 35% off using my link)

Accelerate - $240 per month


  • Unlimited pages, popups, and sticky bars
  • AI copywriting
  • Up to 2,500 conversions
  • Up to 50,000 visitors
  • 10 domains

Try Accelerate RISK-FREE (get up to 35% off using my link)

Concierge - Starting at $625 per month


  • Unlimited pages, popups, and sticky bars
  • AI copywriting
  • More than 5,000 conversions
  • More than 100,000 visitors
  • More than 25 domains
  • Dedicated success manager

Side Note: Unbounce pricing plans are monthly or yearly. You get a 25% discount (at the time of writing this) with annual plans so that you can consider this option. 

If you'd like to test Unbounce for building landing pages, you can take advantage of the 14-day free trial.

With 14 days of unlimited access to premium features under your plan, you'll have enough time is the best tool to help you create unlimited landing pages.

How Unbounce Works

Unbounce is an easy-to-use landing page builder. The learning curve isn't steep, and you can create a new page quickly, even if you're a first-timer.

The first thing you'll need to do is register for a free account.

Then, go to the dashboard and choose your preferred template. You can pick one of the many pre-installed templates or build your landing page from scratch by selecting a blank page.

How Unbounce works

Once you've selected a template, the classic builder allows you to customize nearly every aspect of your landing pages, from colors to text, images, and background.

Speaking of text, Unbounce has a nifty feature called "Dynamic Text Replacement" that lets you pick fonts that accentuate CTAs for better conversion rates. Meanwhile, the built-in editor makes creating a conversion-focused landing page easy.

To optimize conversion further, Unbounce's dashboard has a feature-filled workspace on the right, which enables you to change text color, adjust page aesthetics and add or remove links.

Unbounce Review

Click "Save" on the right corner of your screen once you've done and give your page name. That said, Unbounce will default name your page depending on your template if you don't name your project.

After you've built your landing page, you can set up several A/B tests or integrate the page into your site using a WordPress plugin. While this step can be challenging, contact customer support for assistance.

Pro Tip: Ensure your CTA is clearly visible when building landing pages. In addition, make sure you spread CTAs across your page to get more leads and optimize conversions.

Unbounce Pros and Cons

While Unbounce is one of the best landing page builders, thanks to its well-thought-out features, it isn't without strong and weak points.

To make this Unbounce review as honest and valuable to you as possible, I'll look at both sides of the coin. That way, you'll better understand what to expect with this landing page builder. 


  • A User-friendly Interface: You don't need to have built a landing page before using Unbounce. Unlike most landing page builders, this Unbounce is significantly easy to use. I like the helpful resource provided on the official website, making it easy to get started with the tool.
  • Artificial Intelligence Powered Features: The Smart Builder and Smart Traffic functions are super-helpful to create landing pages that stand out.
  • Ability to Create Mobile Responsive Pages: Your landing pages need a highly optimized mobile version. Unbounce allows you to create mobile-friendly pages automatically. You don't have to adjust elements to fit mobile devices. 
  • Ability to Create E-commerce Ready Pages: The primary reason for building a page is to generate leads and revenue. Unbounce is compatible with different e-Commerce platforms to help you optimize your store for sales. 
  • Top-Notch Security and Integrations: Unbounce provides robust, native security, and with over 100 software integrations, the platform has everything your need to build pages that bring in results. 


  • There Aren't as Many Templates: A library of 100+ templates is massive. However, when compared to other builders, Unbounce can do better. And while you can third party apps to get more templates, this means additional cost for users. 
  • No Split Testing in Lower Tiers: Although A/B testing is crucial for successful campaigns, Unbounce doesn't offer this function in the lower plans. 
  • Support Isn't the Best: Unbounce's customer care reps will reply to your questions; there's no doubt about that. However, you may have to wait hours before hearing from them. If you have a pressing issue or glitch, you don't have the luxury of waiting hours to get help.
  • Unstable Reporting. According to reviews by some users, Unbounce reporting via Google Analytics could benefit from improved functionality. 

Unbounce Alternatives

Thrive Themes

Thrive Themes

ThriveThemes' Thrive Suite is a powerful and feature-rich alternative to Unbounce.

It offers a suite of WordPress tools designed to make creating high-converting websites and landing pages easy.

One of Thrive Themes' standout features is its "Visual Page Builder," Thrive Architect. This tool lets you design beautiful, professional-grade pages with its easy-to-use drag-and-drop interface. Thrive Architect enables you to craft impressive pages easily, even if you're a beginner. I have built this site with Thrive Theme Builder and Thrive Architect.

If you want to increase conversions, Thrive Themes has an excellent tool called Thrive Leads.

It helps you to design eye-catching opt-in forms to capture visitor details. In addition, you can perform A/B tests on these forms to optimize your pages for lead generation.

Thrive Quiz Builder is another feature worth highlighting.

With this function, you can create interactive quizzes to keep visitors on your site longer by providing helpful content. That means you can better understand your visitors, helping you tailor your content and marketing efforts to their needs.


Leadpages main page

Leadpages is a tool dedicated to crafting captivating, result-driven landing pages in no time. Its intuitive drag-and-drop editor ensures that even those with minimal technical know-how can design pages that reflect their brand's identity.

Leveraging the power of Leadboxes enables the integration of pop-up forms, ensuring greater lead capture and engagement opportunities.

One of Leadpages' distinguishing features is the Leadlinks option, which lets current subscribers join new offerings with just a single click. This innovation can significantly enhance the user experience and increase conversions.

To further ensure effectiveness, the platform has built-in analytics to monitor performance, understand audience preferences, and refine strategies accordingly.

Collaboration is no hurdle with Leadpages. Its user-friendly interface encourages team members to jointly conceptualize, critique, and refine landing pages in real-time, ensuring a unified vision.

With its extensive library of customizable templates, you are guaranteed to find one that resonates with your brand and target audience.

For those exploring alternatives to tools like Unbounce, Leadpages presents an equally robust platform that prioritizes user experience and conversion optimization. 



Instapage boasts impressive features to create engaging, high-converting landing pages with ease.

Its classic builder lets you place elements anywhere on the page, giving you complete creative control to capture your brand's unique voice.

The dynamic text replacement function allows you to adjust the text on your landing pages to match your visitors' search terms. The idea is to ensure visitors feel you created the content just for them, potentially boosting conversion rates.

Another stand-out feature is the powerful experimentation and optimization. You can run A/B and multivariate tests to determine what resonates best with your audience. Additionally, it provides heatmaps to gain insights into visitor behavior, like where they click or how far they scroll.

Instapage also excels in team collaboration. With its real-time collaboration function, teams can collaborate seamlessly, share feedback, and make revisions on the spot. The capability accelerates the design process and ensures everyone is on the same page.

Instapage is a good Unbounce alternative if you're looking for a more personalized landing page creation experience.


Strikingly main page

Strikingly, much like Instapage, offers impressive features for creating unique and effective landing pages. One of its standout attributes is the user-friendly interface, simplifying webpage building.

Even those with limited technical skills can create a professional-looking landing page in minutes, making it an excellent choice for small businesses and individual entrepreneurs.

The platform also includes a variety of templates, each customizable to fit your brand's aesthetics. This flexibility allows users to design a landing page that embodies their brand identity without requiring extensive coding or design skills.

Strikingly's templates are visually appealing and optimized for mobile, ensuring a seamless user experience across all devices.

For those looking to integrate e-commerce functionality, Strikingly provides an easy-to-use solution. Users can add an online store to their landing page, managing products, transactions, and customer interactions directly from the platform.

This integration is particularly beneficial for small businesses looking to expand their online presence without the complexities of managing a separate e-commerce system.

Unbounce Review Frequently Asked Questions (FAQs)

What Is Unbounce's Smart Traffic, and How Can It Boost Conversions?

Smart Traffic is an AI-powered feature unique to Unbounce.

It automatically directs visitors to the version of your landing page that they're most likely to convert on based on their attributes and behavior. The re-routing can help boost your conversions significantly over traditional A/B testing.

How Secure Is My Data with Unbounce?

Data security is paramount to Unbounce. The platform has robust security measures, including secure SSL encryption for all landing pages. It also complies with data protection regulations like GDPR and CCPA, ensuring that your data and customers' information are well-protected.

Does Unbounce Offer Support or Resources for Building Effective Landing Pages?

Unbounce offers in-depth resources to help users create successful landing pages. These include a comprehensive knowledge base, webinars, tutorials, and a community forum. Plus, you can contact the customer care desk via email, phone, or live chat to help you with any questions or issues.

Can I Use Unbounce If I Don't Have a Website?

Yes. Unbounce allows you to create standalone landing pages which you can use without a website. You can use a custom domain for these pages, making them an excellent option for running targeted campaigns or getting started online.

How Does Unbounce's Dynamic Text Replacement Enhance Personalization?

Dynamic text replacement is a feature in Unbounce that allows you to tailor the content on your landing pages to match the search terms of your visitors. It's an effective way to increase relevance and improve conversion rates, as each visitor gets a personalized experience.

How Can Unbounce Assist in Optimizing My PPC Campaigns?

Unbounce can be a powerful tool to optimize your PPC (Pay-Per-Click) campaigns. You can use it to create specific landing pages for each ad group or even individual keywords.

I recommend leveraging Unbounce's dynamic text replacement to ensure the messaging on your landing page aligns perfectly with your ads, enhancing relevancy and improving your Quality Score.

Unbounce Review Final Thoughts

Unbounce isn't a mediocre tool.

It is a powerful platform that large and small business owners, affiliate marketers, agencies, and freelancers can use to create high-converting landing pages.

I love Unbounce's ease of use, alongside the intuitive features like the built-in builder, dynamic text replacement, and robust A/B testing, giving value for money to beginner and seasoned marketers.

Is Unbounce worth it?

Yes. It can be a great addition to your toolset that adapts to your needs. Besides, Unbounce's ability to integrate seamlessly with various marketing tools amplifies its value, creating a centralized hub for all your marketing needs.

Like the sound of what Unbounce offers?

Start your free 14-day trial today.

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