★ 4.5/5
Semrush is one of the most popular SEO and online visibility platforms, used for keyword research, competitor analysis, site audits, rank tracking, and now also for tracking how your brand shows up in AI search. It isn't cheap, so the best way to find out whether it's worth it for you is to test it first with the free trial.
This guide shows you how to get the Semrush free trial in 2026, which plans include it, what you can test in seven days, and how to cancel in time if you decide not to continue.
Quick answer: Semrush offers a 7-day free trial on its SEO, Starter, and Pro+ plans. You need to enter a credit card, and the trial turns into a paid subscription automatically unless you cancel. Each account can use the trial only once.
Semrush Free Trial at a Glance
- Length: 7 days
- Plans with a trial: SEO, Starter, and Pro+ (the Advanced plan has no free trial)
- Credit card: required to start the trial
- After the trial: renews automatically as a paid plan unless you cancel
- One trial per account: if your account has already had a trial or a paid plan, you can't get another one
- Limits during the trial: data exports are disabled, and you can add up to three extra users
- Free alternative: a free Semrush account with about 10 reports per day, no card needed
What's New in Semrush in 2025 and 2026
If you used Semrush a few years ago, the plans look different now:
- Semrush One launched in October 2025. It bundles the SEO Toolkit with the AI Visibility Toolkit, which tracks how your brand appears in Google's AI Overviews and AI Mode, ChatGPT, Gemini, and Perplexity.
- The old Pro, Guru, and Business plans have been replaced by new plans: SEO, Starter, Pro+, and Advanced.
- Toolkits: extra tools for local SEO, content, social media, advertising, and market research are now sold as separate toolkits on top of your plan.
- Adobe: Adobe completed its acquisition of Semrush in April 2026, and Semrush now operates as an Adobe company.
Semrush Plans and Prices
These are the prices on Semrush's European pricing page in October 2026, per month when billed annually (monthly billing in brackets):
- Free: €0, limited to about 10 reports per day and one project
- SEO: €112.52 (€134) for 5 websites and 500 tracked keywords, with basic AI visibility reports
- Starter (Semrush One): €158.40 (€190) for 5 websites and 500 keywords, plus AI visibility tracking
- Pro+ (Semrush One): €238 (€286) for 15 websites and 1,500 keywords, plus historical data and content optimization
- Advanced (Semrush One): €436.99 (€526) for 40 websites and 5,000 keywords, plus API access
- Enterprise: custom pricing
Prices depend on your currency and billing period, and annual billing saves up to 17%. Check the current prices for your country on the Semrush pricing page.
How to Get the Semrush Free Trial, Step by Step
Step 1: Go to the Semrush pricing page.
Step 2: Choose the plan you want to test, SEO, Starter, or Pro+, and click Try for free.
Step 3: Create your account with your email address and a password, or sign in if you already have a free account.
Step 4: Enter your payment details. You won't be charged during the 7-day trial, but the subscription starts automatically when the trial ends.
Step 5: Confirm your email address and start using Semrush.
Tip: mark the end date of your trial in your calendar right away, and decide by day five whether you want to keep Semrush.
What You Can Test During the Free Trial
The trial gives you access to the tools in the plan you chose. These are the ones worth testing first:
- Keyword research: find keywords with search volume, difficulty, and intent data in the Keyword Magic Tool.
- Competitor analysis: see your competitors' top keywords, traffic, and keyword gaps.
- Site Audit: scan your website for technical SEO issues and get fixes.
- Position Tracking: monitor your Google rankings for your most important keywords.
- Backlink analysis: review your backlink profile and find link opportunities.
- AI visibility: on Semrush One plans, see how your brand is mentioned in AI answers from tools like ChatGPT and Google's AI Overviews.
A Simple Keyword Research Test
This is the process I use to see quickly whether Semrush finds keywords I can actually rank for:
- Open the Keyword Magic Tool from the left menu.
- Enter a broad keyword from your niche, such as "email marketing".
- Filter by Keyword Difficulty 0–30 to see the easiest keywords.
- Sort by search volume and look for keywords with commercial or transactional intent.
- Click a keyword to see who ranks for it and how strong those sites are.
- Save the best keywords to a list with the + icon, so you can find them in Keyword Strategy Builder later.
Focus your first content on low-difficulty keywords with buying intent. They're the fastest way to get traffic that converts while your site builds authority.
Note: data exports are disabled during the trial, so you can't download your keyword lists to Excel before you've paid. Save them in Semrush instead.
How to Cancel the Semrush Free Trial
If you don't want to continue, cancel before the trial ends. Semrush processes cancellations of unpaid trials within three business days of receiving your request, so don't wait until the last day.
- Log in to the Semrush account that has the trial.
- Open the cancellation form at semrush.com/cancel, or go to Subscription info and use the link next to your active subscription.
- Answer the questions and choose what to cancel, for example All Semrush subscriptions.
- Confirm the cancellation from the email Semrush sends you within 24 hours. If you don't confirm, the request isn't processed. Check your spam folder.
- Check that your subscription info shows Recurring: Inactive.
After cancelling, you keep a free Semrush account with its daily limits.
Can You Get a Refund?
Semrush offers a one-time 7-day money-back guarantee, but it's narrower than many people think. It only covers the first purchase of a subscription with a commitment of 12 months or more, bought on Semrush.com with a credit card. Monthly plans and renewals aren't covered, and cancelling doesn't refund you automatically: you need to ask for the refund in writing within seven days. Check the current terms in Semrush's refund policy before you buy.
Semrush Free Account vs. Free Trial
If you only need Semrush occasionally, a free account may be enough. It doesn't require a credit card, but it's limited to about 10 reports per day in tools like Keyword Overview, Domain Overview, and Backlinks, a 100-page site audit, and tracking for 10 keywords.
The free trial is better if you want to test the full workflow for a real project. A good approach is to start with a free account, learn the interface, and then start the trial when you have time to use it properly for seven days.
Is There a 14-Day or 30-Day Semrush Trial?
The standard Semrush free trial is seven days. The 30-day trials that were available years ago have been discontinued. Some partner offers have occasionally included longer trials, but they aren't permanent, so always check the trial length on the signup page before you enter your payment details.
Frequently Asked Questions
How long is the Semrush free trial?
Seven days. It's available on the SEO, Starter, and Pro+ plans.
Do I need a credit card for the Semrush free trial?
Yes. You need to enter a credit card to start the trial. A free account doesn't require a card.
What happens when the trial ends?
Your subscription continues automatically as a paid plan, and your card is charged unless you cancelled before the trial ended.
Can I get a second free trial?
No. Each account can use the trial only once, and accounts that have already had a trial or a paid subscription aren't eligible.
Can I export data during the free trial?
No. Exports are disabled during the trial. They're available once you're on a paid plan.
Is Semrush worth it?
For marketers, agencies, and site owners who rely on search traffic, it's one of the most complete tools available. Read my full Semrush review for the pros, cons, and alternatives.
The Bottom Line
The 7-day Semrush free trial is the best way to see whether the platform is worth its price for your business. Plan what you want to test before you start, use the trial on a real project, and cancel by day five if it's not for you. Ready to try it? Start your Semrush free trial here.
