9 Best Sales Funnel Builder Software

Picking the best sales funnel builder software doesn't mean burning through your budget.

Still, you must choose a sales funnel builder that aligns with your needs.

You see, all sales funnel builders aren't created equal. You'll want, therefore, to pick a funnel builder that suits your business type.

Sure, a typical sales funnel has four stages; awareness, interest, decision, and action.

Even so, every company has a different sales process. An online business, for instance, will have distinct priorities than a brick-and-mortar retail store, which makes the sales funnel for the two business types fundamentally different.

To that effect, I've rounded up 9 top sales funnel builder software to help you create a sales funnel that aligns with your customer's journey.

I handpicked these funnel builders based on functionalities, user reviews, cost, and hands-on experience.

But before we look at what makes these sales funnel tools stand out, let's get a few things out of the way first.

What is a Sales Funnel?

A sales funnel is the process of turning leads into customers. It is a marketing strategy. It is how potential buyers go from "who are you?" to "yes, I want to buy!"

The basic idea is first to capture the attention of your target audience, then generate interest in your product or service, create a desire for it, and encourage them to take action.

That is also called the attention-interest-desire-action (AIDA) model. It is a classic marketing tool that can be used to guide the development of your marketing campaigns.

Why name sales funnel? …well, because it's wide at the top and narrow at the bottom.

At the top of the funnel are your prospects. At the bottom are committed buyers. As a business owner, you must turn potential customers into committed buyers. 

How do you do this? …by creating an effective sales funnel.

Top of the Funnel 

At the top of the funnel, nobody knows about your business or offers. Okay, maybe your family members and a couple of friends. 

At this stage, you want to get your brand name out there. You want to generate a buzz around your product or simply create brick-and-mortar or online business credibility.

In my career as a digital marketer, I've helped hundreds of small businesses go from bland to bland, and I can tell you it's a game of using the right marketing tools combined with a well-thought-out strategy. 

If you have a robust social media presence, running social media campaigns is a great place to start. If not, this is the time to deploy strategies like:

• Creating landing pages
• Creating a professional-looking website

Middle of the Funnel

In the middle of the funnel, you'll want to build on the relationship with prospects who're now aware of your business. 

You can leverage marketing efforts like:

• Offering free service or product such as a one-time tutorial 
• Case studies of how you helped customers 
• Useful/entertaining content 
• Your time 

You'll want to interact with prospects in the middle of the funnel by answering their questions and responding to their feedback.

Bottom of the Funnel

At this point, your customer trusts you. They've received benefits at the top of the funnel, registered on your website, and have an idea of your business or product. 

At the bottom of the funnel, you'll want to convert them into paying customers. Of course, you'll continue engaging them while offering something of more value. 

Because the prospect is now at a decision point, you have to compel them to act right now.

For instance, if you're a fitness instructor, you can create a webinar that ends with a low introductory offer for online membership. 

You can also create sales emails or sales pages. Simply close the deal.  

What is Sales Funnel Software?

Sales funnel software is a platform designed to help businesses automate the flow of potential customers and move from awareness to action in the customer buyer's journey.

Sales funnel software tools enable you to automate the sales funnels right from when you capture a lead to conversion and beyond.

More specifically, a sales funnel builder allows you to set up various parts of your business's sales funnel through:

• High converting landing pages with sign-up forms to drive prospects to opt-in to your mailing list
• Marketing automation
• Automated email marketing campaign and email sequences
• Visually appealing website and online store to power your marketing campaign
• Blogging and webinars to help you engage prospects through content

Sales funnel builder automatically enables you to complete the tasks above, saving you time and money. 

Top-rated Sales Funnel Software

There are dozens of sales funnel builders on the market. Still, not every solution offers what it promises.

The following sales funnel-building solutions have rave reviews and high ratings to their names, as well as an excellent set of features to match.

Whether you're a small business out to establish brand awareness or a large online store looking to boost conversion, you can't go wrong with these sales funnel builders.

1. Clickfunnels 2.0

Clickfunnels is arguably the best sales funnel software. A product of Russel Brunson, Clickfunnels is rated "excellent" on TrustPilot after 1,700+ reviews. 

The totally revamped Clickfunnels 2.0 will be released in October 2022, the biggest update Clickfunnels has ever had.

Apart from its user-friendliness, this funnel builder also boasts a multitude of integrations to help power your marketing campaigns seamlessly. 

It allows you to create compelling sales funnels even if you don't know how to code or haven't designed a website before. 

Key Highlights

Drag and Drop Builder: As the name suggests, this function allows you to drag tabs and columns to create a fully customized landing page that reflects your brand and business.

Integrated Sales Funnel Builder: Building sales funnels has never been easier. Clickfunnels 2.0 offers a smart funnel builder with all the tools you need, including pre-installed funnel templates.

Follow-up Funnels: Allows you to build impactful yet simple-to-follow sales funnels that you can customize to send tailored messages to your prospects.

Backup and Affiliate Program: Clickfunnels features a backup feature that enables you to add your own affiliate program to your sales funnels quickly. You can even customize your commission offer and affiliate types. 

Email Marketing Automation: Leverage a fully automated email marketing tool with customizable subject lines, configuration, and scheduling.

A/B Split Tests: Get a side-by-side comparison of different page layouts to help create high-converting funnels.

FunnelFlix: Available exclusively to Platinum plan members, FunnelFlix comprises a series of training videos and courses to help you scale your business through great marketing automation and effective conversion funnel creation.

Other notable Clickfunnels 2.0 features include:

• A static dashboard
• Funnels scripts
• Check-out and order forms
• Membership areas
• One-click upsells and downsells 

Pricing 

Clickfunnels pricing is structured in two tiers as follows:

• Basic: $97 per month, billed monthly
• Platinum: $297 per month, billed monthly 

You can test-drive Clickfunnels 2.0 with a free, 14-day trial. You can save up to $594 / year with an annual subscription.

My Take 

Clickfunnels 2.0 is an excellent sales funnel software for small businesses, marketers, agencies, startups, growth hackers, and sales funnels specialists looking for a user-friendly tool to help them set up compelling funnels easily without burning their budget.

Try Clickfunnels 2.0

2. Systeme

Systeme is a reasonably priced all-in-one sales funnel software that allows you to automate the entire sales funnel building procedure thanks to functionalities like landing pages, online courses, email autoresponders, and more. 

With a nearly flawless rating of 4.9 after 1,100+ reviews, Systeme is indeed one of the best sales funnel software for any business.

Key Highlights

Marketing Pages Builder: With this function, you can create several pages for your website, including opt-in, squeeze, order, webinar, and conversion focused sales pages, by leveraging the already made templates.

Online Course Builder: Launch and host your online courses on this Systeme with a few clicks. You can even create coupon codes to promote your content for better conversion.

Email list Builder and Follow-up: This lets you quickly capture and grow your subscriber list. Further, store and follow up prospects within your dashboard for a powerful, highly converting email marketing campaign.

A/B Split Testing: Compare funnel templates to see which works best for your goals. You can also compare two variations of landing pages, ad copies, media, and more to discover which works best.

Other highlights include:

• Payment integration
• Webinar builder 
• Shopping cart solution

Pricing 

Systeme pricing is structured in 3 tiers as follows and a free plan:

• Free
• Startup: $27 per month 
• Webinar: $47 per month 
• Unlimited: $97 per month 

While Systeme offers a free account, albeit with limited functionalities, the unlimited plan, as the name suggests, offers everything unlimited, from sales funnels to unlimited landing pages. 

Still, with a free plan, you can build up to three sales funnels, send unlimited emails to 2000 contacts, and much more.

My Take

Systeme is the best sales funnel builder if you're on a tight budget. Its plans are relatively affordable compared to other funnel builders. 

And if you want to know what Systeme can do before you commit your money, you can always start with a free trial.

Try Systeme

3. GetResponse

With a rating of 4.2 on Trustpilot after 480+ reviews, GetResponse is, without doubt, one of the most sought-after sales funnel-building software. 

This sales funnel tool, founded in 1998 by Simon Grabowski, boasts over 350,000 customers in 183 countries. 

GetResponse thrives on its easy-to-use features and competitive pricing compared with other in-class funnel builders. 

Key Highlights 

Intuitive Dashboard: The cleverly designed dashboard allows you to view your business's performance in one place. Some widgets on the dashboard include list trends, workflows, autoresponders, new contacts, and more.

Email Builder: Get your email marketing campaign off the ground swiftly with Getresponse's pre-designed email templates. Use the built-in drop editor to customize any of the over 110 templates as per your campaign's requirements.

Marketing Automation: Create visual workflows customized to your subscriber's experience. You can use pre-installed templates to build automation workflows if you don't want to start from scratch.

SMS Marketing: Getresponse allows you to send short messages to your prospects to boost your marketing efforts on the Max plan.

Conversion Funnel: Access more automated sales funnels using conversion optimized templates as you go up on the pricing tiers.

Landing Page Builder: Create responsive landing pages out of the box, even on Getresponse's free plan. 

Other notable highlights include:

• Analytics and Reporting 
• Over 120 third-party integrations, including Zendesk, PayPal, Shopify, and more.
• Webinar builder 
• Ability to import your customers and data into the platform 

Pricing 

GetResponse pricing is structured in 3 tiers as follows:

• Email Marketing: $15.58 per month for 1,000 contacts 
• Marketing Automation: $48.38 per month for 1,000 contacts 
• Ecommerce Marketing: $97.58 per month for 1,000 contacts 
• MAX2: Contact Getresponse for pricing

GetResponse also offers a free account for up to 500 contacts per month. 

My Take

GetResponse is a good sales funnel builder for B2B and B2C businesses with less than 30 employees. Its variety of marketing and sales funnels tools will allow you to save time and set up effective campaigns in no time.

And, there's a free plan to let you try out GetResponse without paying a dime.

Try GetResponse

4. Kartra

Kartra deserves mention among top sales funnels software tools.

First, this tool differs slightly from other sales funnel software on this list. Why? Because apart from being a funnel builder, it also doubles up as email marketing, list building, and web hosting.

Key Highlights

Checkout Pages: Kartra enables you to entice your customers to buy with appealing high-converting checkout pages created by marketing experts.

Lead Tagging: Get a 360-degree view of your prospects and leads at a glance on the intuitive dashboard, complete with lead tags and scores.

Page Builder: You don't have to be a web developer to build attractive landing pages or websites with Kartra. With over 500 templates, you can leverage the integrated drop builder to quickly set up what you need, including headers, images, navigation buttons, and more.

Email Automation: Kartra is a robust email marketing platform that allows you to automate your emails based on your subscriber's behavior or as per your customized settings.

Built-in Sales Funnel Builder: The funnel building process is pretty straightforward with Kartra. Set the "if/then" parameters and the software will take it up from there.

Membership Portal: Created for people who sell online courses, this portal allows you to drip content and track your subscriber's progress with your content.

Video Creator: Allow you to create marketing videos with lead tagging, CTAs, and pop-ups. You can even change the video player's color and skin to match your website or online store branding.

Affiliate Management: Enables you to scale your business by letting affiliate marketers sell your products and services to their customers.

Other notable highlights include:

• 50 customizable lead capture forms
• Integrated calendars
• Reliable customer service.

Further, Kartra integrates with major email, SMS, membership, and payment platforms.

Pricing

Kartra is structured in four tiers as follows:

• Starter: $99 per month. Annual billing saves your $240
• Silver: $199 per month. Annual billing saves your $600
• Gold: $299 per month. Annual billing saves your $840
• Platinum: $499 per month. Annual billing saves your $1440

My Take

Kartra is a great sales funnel builder for online business owners who aren't keen on learning the technical aspects of creating sales funnels.

It is also ideal for entrepreneurs looking to promote a new product or service but are on a tight budget to pay professional web developers to set up and run their website or online store.  

Try Kartra

5. Cartflows

If you've ever tried selling products or services on WooCommerce or WordPress, you'll agree that the two platforms offer limited checkout customization options.

In essence, if you're in for more flexibility when building your sales funnel, you'll need slightly more than what WooCommerce or WordPress can offer — and that is where Cartflows comes in.

Key Highlights

Ready to Use Templates: Cartflow offers four free and six premium pre-designed funnel templates to help you create sales funnels in minutes. 

Page Builders: You can edit each template to create a customized sales funnel. For instance, you can change the layout, edit texts and add product images to your checkout page.

One-Click Order Bumps, Upsells, and Downsells: This function allows you to display relevant information in your sales funnels to help you boost revenue.

Cart Abandonment: Cartflow can integrate with your CRM to trigger an email if a potential customer doesn't provide their email address or doesn't complete the buying process.

Canvas Mode: This responsive funnel allows you to view your sales funnel and get a first-hand feel of how your customers move through the sales cycle.

Pricing

Cartflow pricing is structured in two tiers as follows:

• Annual License: $239
• Lifetime License: $999

Cartflow offers a free sales funnel builder but with limited features.

My Take

Cartflow is easily the sales funnel builder of choice for checkout pages if you're using WooCommerce or WordPress. The platform offers excellent customer service to sort you out swiftly. 

You can test drive Cartflow for free to see what it offers before transitioning to paid plans. 

Get Started With CartFlow

6. Groovefunnels

Groovefunnels is an all-in-one sales funnel platform that promises to help you build sales funnels, landing pages, and websites without shrinking your budget.

With Groovefunnels, you can host webinars, generate leads, create content, run email marketing campaigns and sell your products or services on GrooveMarketplace.

Key Highlights

GroovePages: This website building and sales funnel software lets you create sales funnels and fully functional websites from pre-made templates or scratch.

GrooveCheckout: This shopping cart software blends affiliate marketing with sales. With this function, you can create your online store where you can sell physical and digital products.

GrooveAffiliate: This affiliate program allows affiliate marketers to promote your products or services for a commission.

GrooveMail: This is an autoresponder and Customer Relationship Management (CRM) automation tool that enables you to send automated emails, follow-ups, and more.

GrooveKart: This multi-functional digital marketing tool allows you to create products for your branded store every 30 days.

GrooveWebinar: This automated webinar tool enables you to create automated and live webinars.

GrooveBlog: This is a content editor that enables you to write, edit and publish blog posts.

Other notable Groovefunnels highlights include:

• GrooveMember: for creating and managing membership sites
• GrooveVideo: for creating marketing videos
• GrooveProof: For displaying verified purchases, enabling you to create robust and impactful social proof
• GrooveDigitalAcademy: a collection of courses to help you make the most of Groovefunnels.
• GroovePay: offers merchant processing, enabling you to accept credit cards on your online store.

Pricing 

Groovefunnels pricing is structured in 2 tiers as follows:

• Starter: $99 per month for up to 5,000 contacts
• Pro: $299 per month for up to 30,000 contacts

Groovefunnels has a free plan that offers up to 500 contacts.

My Take

Groovefunnels is a well-put-together sales funnel software with all the essential funnel building and marketing tools for most businesses.

This platform is excellent for seasoned and beginner digital marketers looking to build an effective sales funnel to boost conversion.

Try Groovefunnels for Free

7. Leadpages

Leadpages boasts an impressive 4.6-star rating on TrustPilot, making it one of the best sales funnel software for small and large businesses. 

This funnel builder gets off to a solid start with competitive pricing, innovative features, and a decent collection of landing page templates. That's not all Leadpages offers, though.

Key Highlights 

Alert Bars: These allow you to broadcast messages across users without interfering with UX as full-page pop-ups do. The alert bars are mobile-friendly and are great for adding CTAs to your landing pages.

Pop-ups: These come to life when a prospect is about to leave your website. They help you capture leads that would have left your website or store without completing the desired action.

Landing Pages: The primary function of Leadpages is to help you create landing pages via the integrated land page builder. The platform has many templates to help you build customizable landing pages that match your marketing assets.

Split Testing and Reporting: With these tools, you can gauge how your designs are performing. You can also leverage the split testing tool to create various variations of your landing pages.

Multiple Integration Options: Leadpages allows you to integrate over 40 tools and services to your website, including Shopify, Calendly, Aweber, and more.

Pricing

Leadpages pricing is structured in two tiers as follows:

• Pro: $74 per month billed annually for 3 sites
• Stand: $37 per month billed annually for 1 website

The two plans come with a free 14-day trial.

My Take

Leadpages has our vote for small businesses searching for a sales funnel software platform to help you set up highly converting landing pages. Its pricing policy is pretty straightforward and affordable, so that's a plus if you're on a tight budget.

Grab Your Free 14-day Leadpages Trial

8. Kajabi

Kajabi is arguably the best funnel-building software if your online business revolves around selling courses online.

It features a simple yet feature-rich dashboard to help you create, promote and scale courses online, coaching programs, and membership sites. It also offers tools like email marketing software, business apps, payment gateway, and pre-made templates.

Key Highlights

Website Builder: Kajabi's website builder includes four sections: analytics, blog, pages, and design. With these tools, you build a website from scratch, set up landing pages, and build sales funnels, among other tasks.

Marketing Automation Tools: This feature allows you to broadcast emails, connect your products, automate mailing sequences and personalize your emails to give them a more human touch.

Offer Checkout: Kajabi offers a collection of functionalities to customize your marketing campaign, add fields and edit your service agreement, among other things.

Sales Pages: Kajabi's sales pages allow you to link your offers and products. Simply create your product or service, an offer, and customized sales pages to persuade your prospects to buy.

Tools to Help You Sell Your Products: With functionalities like single price point, one-click upsells, coupons, abandoned cart recovery, and free trials, Kajabi offers everything you need to sell your courses online.

Kajabi University: If you've never used sales funnel software tools, Kajabi has covered you. The platform's University boasts a collection of videos and content to help you produce your best work.

Other notable highlights include:

• Unlimited video hosting
• Unlimited landing pages
• Marketing funnel templates 
• A vibrant community 

Pricing 

Kajabi pricing is structured in 3 tiers as follows:

• Basic: $119 per month, billed annually 
• Growth: $159 per month, billed annually 
• Pro: $319 per month, billed annually 

Kajabi offers a free 14-day trial for all plans. 

My Take

Kajabi is a top funnel builder for course creators and marketers. It offers a good balance of everything you need to scale your business, including email marketing, membership sites, and a CRM, to mention but a few.

Try Kajabi for Free

9. Convertri

Convertri wraps up our sales funnel software roundup. This platform promises to help you create "turbo-charged" landing pages that load fast. 

If you're running an online business, you know that lead generation is one piece of the puzzle. Indeed, a visual sales funnel builder that enables you to create landing pages that load fast is a plus, and that's why many entrepreneurs love Convertri.

Key Features

Pages: You don't need to write a single line of code or pay a website developer with this funnel software. It offers a multitude of tools to work with, including forms, menus, countdown times, background video, and more.

Funnel Builder: Convertri offers plenty of sales funnel tools, including software, webinar, info, and lead generation funnels.

Sub Accounts for Websites Businesses and Agencies: If you're a web designer, this feature will help you create a fast-loading website, good-looking landing page, and high converting funnels for your clients.

Shopping Cart: Convertri's fully customizable shopping carts allow you to leverage subscriptions, one-click upsells, order bumps, and more.

Mobile-specific Page Designer: With 50% of traffic coming from mobile pages and websites, this function will come in handy for optimizing your site for mobile responsiveness.

A/B Testing: Like most sales funnel builder software worth your attention, Convertri allows you to conduct A/B testing to help you see which element, page, or funnel converts the most prospects.

Pricing 

Convertri is available on a monthly or annual subscription for $75 per month. 

The annual subscription allows you to save 24 percent of the total cost. 

My Take

Convertri markets itself as the "world's fastest sales funnel software." And, with a Trustpilot rating of 4 stars, we couldn't agree more. 

Apart from helping you build a fast-loading website and landing page, users hail Convertri's impressive customer care desk, which is always available to help when needed. 

Get Started With Convertri

How to Choose the Best Sales Funnel Software

When looking for software to create funnels, you want to pick one that offers the features you need to make your work easy. These functions are:

A Sales Dashboard: Check to see if the sales funnel builder has an intuitive dashboard that allows you to view your sales page metrics from a central location. On top of that, the dashboard should display the information in an easy-to-understand layout like a graph or chart.

Lead Generation: You want sales funnel software that allows you to gather, score, prioritize and assign leads. That way, you can quickly and effectively move prospects down the sales cycle.

Automation: One of the reasons you want to use a sales funnel builder is to remove the repetitive, usually laborious takes of funnel building. Pick software that offers funnel and marketing automation to help you save time and energy.

Customer Relationship Management (CRM): When choosing your software, ensure it allows you to manage all your sales funnel tasks on a platform connected to your customer's data. The idea is to enable you to create funnels that offer the best customer experience possible.

Mobile Access: The best sales funnel software lets you access your account from any device, anywhere. So, choose software that is easily accessible from a mobile device. On top of that, make sure the platform allows you to work even when in areas of low coverage or are offline.

Integrations: You want to work with a sales funnel tool that integrates with as many third-party applications as possible. In fact, the more integrations, the better. Why? Because you don't have to switch between browsers to move data manually. 

Email Marketing and Management: A sales funnel builder with email marketing functionality allows you to send personalized emails to your prospects and customers. You want a tool with pre-designed email templates that can track your emails click and open rates. 

Frequently Asked Questions (FAQs)

Let's now answer a few questions people ask about sales funnel software.

What is a sales funnel builder?

A sales funnel builder is a tool or a sale of tools that enables you to create funnel guiding prospects and customers through the entire sales process.

 That way, the customers and potential clients can move from one step of the buyer's journey to the next without getting lost or confused. Ultimately a sales funnel builder allows you to convert prospects into buying into paying customers.

Sales funnel software tools include a landing page builder, pop-ups, drop editor, CRM, marketing automation, and more.

Think of sales funnel software as a tool that helps engage visitors on your website or store, leading them to conversion.  

What is the best sales funnel builder?

Indeed, there are several sales funnel builders on the market with different features and capabilities.

While the choice of one software over the other primarily depends on your preference, the best sales funnel builder should allow you to accomplish the following without doing a lot of heavy lifting:

• Build a landing page that attracts and converts leads
• Build a vibrant website that's attractive to the eye
• Collect unlimited leads
• Leverage multiple marketing tools
• Leverage sales page templates, email triggers, lead tagging, and more

Clickfunnels is easily the best sales funnel software primarily due to its many features compared to competitors.

Can I create my own sales funnel?

Yes, you can create your own sales funnel.

There's a catch, though. Building a conversion funnel can be a tiring and time-consuming undertaking. And, because sales funnels are integral to your marketing strategy, you need to get it right from A to Z.

Luckily, you can leverage the power of sales funnel software to help you set everything up in no time.

All the sales funnel tools on this list are user-friendly, enabling you to get started quickly even if you've never built a sales funnel before. You only need to pick one that aligns with your needs.

Do sales funnel actually work?

Yes, sales funnels work.

Still, you need to research your prospects' pain points to know how to best your funnel to move them from awareness to action.

If you're a beginner, you can use a sales funnel builder to build effective sales funnel for your online store or website.

Consider learning how the sales funnel works before starting to create your own. And while you're at it, leverage templates to help you set up a funnel that gives you the best results.

Also read: Best All in One Marketing Platforms

Wrap Up

So, there you have it, the best sales funnel tools reviewed and ranked.

Clickfunnels has our vote for the best overall sales funnel builder. It boasts features to meet the needs of many business models and a reasonable pricing structure.

If you're looking for an affordable option, try  Systeme or GetResponse.

But if you're in for a comprehensive sales funnel builder Clickfunnels is the tool to go with.