How to Make Money Blogging on WordPress: 8 Proven Strategies

Blogging - Last Updated on February 2, 2024 by Jussi Hyvarinen

How to Make Money Blogging on WordPress

Jussi Hyvärinen

I'm Jussi, with over 25 years of expertise, I help entrepreneurs navigate the online business world. My services include tailored recommendations, step-by-step tutorials, and insightful reviews to help steer your business aspirations. Please reach out if you need assistance with your online business plans or have any questions.

If you've ever wondered how successful bloggers generate income from their sites, you've come to the right place.

In this blog post, I'll explore various strategies for monetizing your WordPress website and turning it into a profitable venture.

By the end of this post, you'll have the knowledge and tools to make the most of your WordPress site.

If you implement the strategies highlighted in this article, you should start making money with your passion as an affiliate blogger or affiliate marketer.

Let's take a closer look how to make money blogging on WordPress.

Short Summary

Here's what I'll cover.

  • The secrets to help you unlock your blog's potential and monetize WordPress sites with affiliate marketing, ads, digital products, and services.
  • How to leverage donations and crowdfunding to grow community trust.
  • How to show gratitude and be transparent for long-term success.

That said, here are strategies you can use to make money with a WordPress website.

1. Affiliate Marketing

benefits of affiliate marketing

Affiliate marketing is an excellent way to monetize your WordPress websites.

By promoting and recommending products or services related to your content, you can make money online as a commission on sales through a special affiliate link.

Success in affiliate marketing largely depends on choosing the right affiliate programs, promoting products effectively, and maintaining trust and transparency with your audience.

Affiliate marketing is a great source of passive income and allows you to partner with reputable companies and share products you genuinely believe in with your audience.

The key is finding the perfect balance between promoting products and providing valuable, relevant content, ensuring your readers trust and engage with your blog. Read my step-by-step guide on how to create an affiliate marketing website.

Here's how to generate affiliate sales with your website.

Choose the Right Affiliate Programs

Selecting the right high-paying affiliate programs is crucial for maximizing your earning potential.

Start by considering the products you already use and love that your readers may also be interested in. Research programs selling physical products or services related to your blog's content have a good reputation and a generous commission rate.

Joining an affiliate program also allows you to network with other affiliates who share the same goals and strategies, providing valuable insights and support.

Tools like Thirsty Affiliates and Pretty Links can help you organize your affiliate links and track clicks in WordPress for maximum efficiency.

By aligning yourself with the right affiliate programs and using the proper tools, you'll be well on your way to making money with your WordPress blog.

Promote Affiliate Products Effectively

Promotion is key to successful affiliate marketing.

You can use several effective strategies to promote affiliate products, including content marketing, social media, and email marketing.

One advantage of promoting affiliate products is that you don't need to invest any money upfront, and you don't have to worry about customer reviews or customer service, as that is handled by the company you're promoting.

Experiment with different promotional techniques and platforms to find what works best for your audience and niche.

Remember that your ultimate goal is providing valuable content and recommendations to your readers, so focus on promoting products that align with their interests and needs.

Side Note: Ensure you have reasonable website traffic before signing up for any affiliate program. Showing established traffic to your site helps you get accepted to affiliate programs. You will only earn commissions if you have traffic anyway.

Maintain Trust and Transparency

Trust and transparency are essential in affiliate marketing.

To build trust with your audience, be upfront about your relationship with the company you are promoting, disclose any affiliate links, and be clear about any commissions you may receive. This helps you comply with legal requirements and fosters a sense of honesty and integrity with your readers.

Promoting products and services you genuinely believe in and have experience with is also very important. By sharing your honest opinions and experiences, you can ensure that your recommendations resonate with your audience and help them make informed decisions.

In the end, maintaining trust and transparency will benefit your readers and contribute to the long-term success of your affiliate marketing efforts.

2. Monetizing Your Site with Ads

Monetizing your site with ads

Another popular way to monetize your WordPress blog is through display advertising.

You can make the most of your ad monetization efforts by carefully selecting your networks, optimizing ad placement, and balancing user experience and revenue.

Remember that while ads can be a great source of income, it's essential to maintain a balance that ensures a positive user experience on your website.

Too many ads can be overwhelming and negatively impact the user interface. Be mindful and selective with ad placements to create a user-friendly website that keeps your audience engaged and coming back for more.

Finding the right balance between user experience and revenue is essential for the long-term success of your WordPress blog.

Select the Right Ad Networks

Advertisement networks act as intermediaries between advertisers and website owners, providing a platform for placing ads on websites and generating revenue for the owner.

Ad networks use automated technology to place ads on websites, making the process more efficient.

When selecting an ad network, consider factors such as the type of ads, the revenue-sharing model, the ease of implementation, and how much they pay per ad impression or click. 

Some popular networks in the advertising space for bloggers include Google AdSense, Ezoic,, Monumetric, AdThrive, and Mediavine.

Optimize Your Ad Placement

Optimizing ad placement is important for maximizing ad revenue and ensuring a positive user experience.

Ad placement should be carefully considered and thoughtfully balanced, considering factors such as the visibility of the ads and their impact on the user interface.

Popular tactics include placing ads above the fold and on the right side of the page.

Tools like AdSanity can help you manage your ads and optimize their placement on your WordPress site, while heatmaps can provide valuable insights into where visitors are clicking.

By testing and adjusting your ad placements, you can find the perfect balance that generates revenue without negatively affecting your user experience.

Balance the User Experience and Revenue

Balancing user experience and revenue is essential when monetizing your WordPress-powered website with ads.

Too many ads can create a cluttered and overwhelming user interface, driving away potential readers and negatively impacting your website's performance. On the other hand, ads can be a significant source of making money online if implemented correctly.

To find the right balance, consider the placement and type of ads, and continually test and adjust your strategy based on user feedback and analytics.

By striking the perfect balance between user experience and revenue, you can ensure the long-term success of your WordPress blog and maximize your earning potential.

3. Sponsored Posts

Sponsored posts

Monetizing your blog through sponsored posts is a lucrative strategy involving partnering with businesses promoting their products or services to your audience.

Essentially, a company pays you to create content about its offerings or related topics, showcasing its brand in a favorable light. The first step to leveraging this approach is cultivating a substantial, engaged readership base.

Brands are more likely to sponsor posts on blogs with a large and active audience that aligns with their target market.

Once you have built a sizable readership, you can reach out to potential sponsors that align with your blog's niche, or in many cases, they might come to you. 

Always ensure that the sponsored content provides value to your audience and is transparent about the sponsorship to maintain trust with your readers.

Remember, the key to successful sponsored posts is the balance between promoting the sponsor and delivering meaningful content to your audience.

4. Digital Products

Digital products are an excellent way to diversify your income and add value to your WordPress blog.

Creating and selling products such as eBooks, guides, templates, printables, workshops, or online courses can offer your blog visitors unique and valuable content while generating additional revenue.

These products allow you to leverage your expertise and creativity and offer a source of passive income that can supplement your other monetization efforts.

By exploring various types of products and finding the best fit for your niche and audience, you can turn your WordPress blog into a one-stop shop for high-quality content and resources.

Here are some strategies you can pursue.

eBooks and Guides

Creating and selling eBooks and guides can be a fantastic way to monetize your WordPress blog.

Selling eBooks on your website also allows you to track CTA button clicks and gain valuable insights into your audience's preferences.

eBooks and guides allow you to share your expertise in a more in-depth and structured format, making it easier for your readers to access and digest the information.

By creating high-quality and valuable content, you can build trust with your audience, establish yourself as an expert in your field, and generate passive income from your WordPress blog.

Templates and Printables

Templates and printables are great options for diversifying your income with online products.

By creating unique and customizable templates for various purposes, such as planners, worksheets, or design elements, you can offer your audience a valuable resource that saves them time and effort.

Customizing and printing templates in WordPress is easy with plugins like Print Friendly, which offers a variety of formats for optimal printing quality.

By offering your audience high-quality templates and printables that cater to their needs, you can create a loyal following and generate additional revenue from your WordPress blog.

Online Courses and Workshops

low cost business ideas with high profit - online courses

Online courses and workshops offer a unique opportunity to share your knowledge and skills with your audience while generating substantial income from your WordPress blog.

By creating engaging and informative courses, you can establish yourself as an expert in your field and provide your audience with valuable learning opportunities.

Platforms like Thrive Apprentice and LearnDash make creating and hosting online courses on your WordPress site easy. By offering a variety of course topics and formats, you can cater to a diverse audience and increase your earning potential.

Whether you're teaching a skill, sharing industry insights, or providing personal development guidance, online courses and workshops can be a very lucrative addition to your WordPress blog.

5. Memberships and Subscriptions

Membership sites and subscriptions can be a powerful way to generate recurring revenue from your WordPress website.

By creating high-quality content exclusive to paying members, you can provide additional value to your audience and encourage them to support your blog financially.

In addition to top-notch content, a membership site can include exclusive events, one-on-one advice, and more. By offering various options and benefits on your membership website, you can cater to different audience preferences and ensure a steady income stream for your blog.

Let's dive into how to create engaging content, offer tiered membership plans, and engage and retain your members.

Create High-Quality Content

Premium content is an essential component of a successful paid membership site.

By offering unique and exclusive content, such as in-depth articles, video tutorials, or expert interviews, you can give your members additional value and encourage them to continue supporting your blog.

To create content that generates personal and meaningful conversation, consider the needs and interests of your target audience and focus on providing valuable and relevant information beyond your regular blog content.

By continually updating and expanding your premium content offerings, you can keep your blog traffic engaged and returning for more.

Offer Tiered Membership Plans

Tiered membership plans are an excellent way to cater to different audience preferences and make your blog profitable.

By offering multiple membership levels with varying benefits, you can provide your audience with options that fit their needs and budget.

When creating tiered membership plans, consider factors such as access to premium content, discounts on products or services, and personalized support. Be sure to clearly communicate the benefits of each tier and provide incentives for members to upgrade their membership level.

By offering a range of membership options, you can increase customer loyalty, generate more revenue, and provide a tailored experience for your members.

Engage and Retain Members

Engaging and retaining members is crucial for the long-term success of your membership program.

To keep your members returning for more, focus on creating captivating content, offering incentives such as discounts and giveaways, and providing top-notch customer service.

Communication is also key when it comes to member engagement and retention.

Keep your members informed about upcoming events, new content, and any changes to the membership program.

By fostering a sense of community and providing your members with a positive experience, you can ensure the ongoing success of your membership program and continue to generate recurring revenue from your WordPress site.

6. Podcasts and YouTube Channels

Start a podcast

Podcasts and YouTube channels offer another avenue for expanding your reach and generating income from your WordPress website and eCommerce store.

Creating engaging audio and video content allows you to connect with a broader audience and provide value through a different medium.

In the following sections, we'll discuss how to start a podcast, monetize it, and create a successful YouTube channel to enhance your online presence and boost your income.

Starting a Podcast

Starting a podcast without an audience may seem daunting, but it can be rewarding and lucrative with the right tools and resources.

Begin by crafting a concept that aligns with your blog's niche and will captivate your target audience. Choose a format that best suits your content, whether interview-based, storytelling, or educational.

Investing in quality recording equipment is essential to ensure a professional sound for your podcast. With a clear concept, engaging format, and quality equipment, you'll be well on your way to launching a successful podcast and expanding your reach.

Monetizing Your Podcast

Monetizing your podcast can be achieved in various ways, such as sharing affiliate links or codes in the episodes, accepting sponsorships, or selling merchandise.

Sponsorships are the most popular way to monetize a podcast, as they can generate significant income once you reach a certain number of listeners.

Other creative ways to monetize your podcast include:

  • Selling merchandise
  • Asking for listener donations
  • Even creating and selling content such as eBooks or online courses

You can also have your own affiliate program.

By exploring different monetization options, you can find the best fit for your podcast and maximize your revenue potential.

Creating a YouTube Channel

Creating a YouTube channel is an excellent way to expand your reach and earn money online from your WordPress site. You can embed your YouTube videos in your blog to maximize reach.

Customize your channel by adding a profile picture, channel art, and a description that reflects your brand and content.

Once you have set up the channel, create engaging and informative videos catering to your target audience's interests.

Monetize your YouTube channel through ads, sponsorships, and merchandise sales to generate additional income. Consistent, high-quality content can build a loyal following and increase earning potential.

7. Services and Consultations

Services and consultations

Offering services and consultations is one of the excellent ways to make money with your WordPress site and increase your income.

By showcasing your portfolio, setting up booking forms, and pricing and packaging your services, you can leverage your expertise and provide value to your audience.

Whether you're a freelance writer, graphic designer, or marketing consultant, offering services and consultations can help you turn your skills and knowledge into a profitable business.

In the following sections, we'll discuss how to showcase your portfolio, set up booking forms, and price and package your services to maximize your earning potential.

Showcasing Your Portfolio

A well-crafted portfolio is essential for attracting potential clients and showcasing your best work.

To make your portfolio stand out, select your top work and ensure that all images and documents are of the highest quality. Utilize a clutter-free and appealing design that highlights your skills and expertise.

In addition to showcasing your work, consider including client testimonials, case studies, or success stories demonstrating the value and results you can provide your clients.

By creating a professional and compelling portfolio, you can attract more clients and grow your own business.

Setting Up Booking Forms

Booking forms are essential for streamlining the booking process and making it easy for clients to schedule appointments or services with you.

Setting up a booking form in WordPress is simple with software like WPForms, BirchPress, or Calendly.

In addition to making the booking process more efficient, booking forms can help you manage your appointments and keep track of client information.

Using tools like WP Simple Pay, you can even integrate payment processing into your booking form, making it easy for clients to pay for your services.

Pricing and Packaging Your Services

Consider pricing and packaging your services to maximize your profits and provide the best value to your clients.

The cost-plus pricing model is a popular method for calculating service pricing, which involves adding your desired profit margin to your direct and overhead costs.

Alternatively, consider an hourly or per-project rate, depending on the nature of your services.

Packaging your services can boost your profits, streamline your workflow, and make it easier for clients to understand the value of your offerings.

You can attract more clients and grow your business by effectively pricing and packaging your services.

8. Donations and Crowdfunding

Donations and crowdfunding can be viable ways to generate income from your WordPress website, particularly if you provide valuable content or resources to your audience for free.

By accepting donations and running crowdfunding campaigns, you can receive financial support from your readers and continue to create high-quality content.

In addition to providing an alternative revenue stream, donations and crowdfunding can also help you build a community around your blog and foster a sense of trust and loyalty with your audience.

In the following sections, we'll discuss how to accept donations, run crowdfunding campaigns, and express gratitude and transparency when receiving financial support.

Accepting Donations

Accepting donations can provide financial support from your readers and help cover costs such as hosting fees and content production.

Setting up a pre-built donation form is an easy way to start accepting donations on your WordPress website. Alternatively, you can use a plugin like GiveWP or online platforms like Patreon and Buy Me a Coffee.

By providing a simple and secure donation process, you can encourage your readers to support your blog financially and continue to create valuable content.

Running Crowdfunding Campaigns

Crowdfunding campaigns can effectively raise funds for a specific project or goal related to your blog.

To create a successful crowdfunding campaign, start by defining a clear goal, understanding your target audience, and creating a marketing strategy that includes building a community around your campaign.

When running a crowdfunding campaign, expressing gratitude and transparency to your supporters is essential.

Keep them informed of your progress, share updates on how their contributions are being used, and thank them for their support. By fostering trust and gratitude, you can build a loyal following and increase the chances of reaching your crowdfunding goals.

Frequently Asked Questions

Do WordPress bloggers get paid?

Yes, WordPress bloggers can get paid. Several ways to monetize your blog include running ads, selling services online, being a hosting reseller, selling established websites, and securing sponsorships.

How much does a beginner blogger earn in WordPress?

The amount of money a beginner blogger can earn from WordPress varies widely based on several factors, including the blog's niche, the amount and quality of traffic, the monetization methods used, and the amount of time and effort invested in the blog.

As a rough guide, many beginner bloggers might not make any significant income in the first few months or even the first year as they are still growing their audience and refining their content strategy.

However, after establishing a consistent readership, a beginner blogger could earn around $100 to $500 per month, especially with methods like affiliate marketing and display ads.

How many views do you need on WordPress to make money?

The number of views you need on WordPress to make money largely depends on your monetization strategy. If you're using advertising networks like Google AdSense, the amount you earn is typically based on the number of impressions or clicks your ads receive.

On average, you might make between $0.25 to $4 per 1,000 views, but this can vary widely depending on your audience demographics, the ad quality, and other factors.

However, strategies like affiliate marketing or sponsored posts may not require a specific number of views but rather an engaged audience that trusts your recommendations.

If you're selling your own products or services, what matters most is how effectively you can convert your audience into paying customers.

As a rough guide, many successful bloggers aim for thousands to tens of thousands of monthly views before they can start earning a steady income from their blogs.

However, these are not hard and fast rules; individual results can vary greatly.

How to make money blogging on WordPress - Wrapping Up

Monetizing a WordPress blog requires thoughtful planning, regular content creation, creative marketing, and proven money-making tactics like affiliate links, sponsored posts, ads, and product sales.

Every blogger needs to tailor their strategy based on their readership and the always-changing online landscape. Profitable blogging demands continuous learning, testing new approaches, and tweaking what works.

Making real money from a WordPress site is a gradual process that tests your patience and commitment.

But if you stay focused on providing unique value readers want, experiment intelligently, and keep working, you can turn your passion into a successful business.

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