How To Make Money Building Websites: Ultimate Guide

How To Make Money Building Websites

Last Updated on July 18, 2023 by Jussi Hyvarinen

Imagine the infinite digital universe, teeming with over 1.9 billion websites, each with a unique story to tell. Now, picture yourself as the architect of these digital landscapes, crafting intricate designs and functional spaces.

Welcome to the world of web development, where you can turn your creative visions into lucrative opportunities. You don't need to be a coding wizard to get started; tools like WordPress, Wix, and Canva have made website building accessible to everyone.

By honing your skills, specializing in a niche, and showcasing your work in a compelling portfolio, you can tap into a market hungry for digital innovation.

Whether through creating lead generation sites or e-commerce platforms, there's substantial income to be made.

Ready to dive in? This article will guide you on how to make money building websites, from the basics to finding clients. Let's start crafting your digital empire.

Website Building Basics

You've probably noticed the booming digital age; it's no coincidence that you're interested in riding the wave by learning how to make money building websites, a skill that doesn't require you to be a coding whiz or a graphic design expert.

Now, let's delve into the website-building basics to help you get started.

Knowledge of HTML and CSS can be beneficial but don't worry if you're not familiar with these languages. Modern website-building platforms like WordPress, Wix, and Squarespace have simplified the process with intuitive drag-and-drop builders, making website creation accessible to anyone.

These platforms offer an array of design templates and plugins to help you craft a website that fits your or your client's vision.

Understanding how to design a visually appealing and user-friendly website is crucial. Thanks to the platforms mentioned earlier, graphic design skills are not mandatory, but a basic understanding can set you apart.

Remember, practice makes perfect. Start by building sample websites to hone your web design skills.

Creating a portfolio to showcase your work is vital, as this will greatly increase your chances of securing clients. So, brace yourself for an exciting journey into the world of building websites and making money from it.

Choosing Your Niche

find the right niche

Finding your specialty in the vast world of web development isn't just about narrowing down your focus; it's about discovering where your passion truly lies.

This could be in building lead generation websites, focusing on specific platforms like WordPress, or maybe you're drawn to the lucrative world of e-commerce. Whatever your preference, choosing your niche is the first key step to making money online by building websites.

You don't have to build your own website from scratch. Plenty of website builders like Thrive Theme Builder offer templates and customizable features that can help you get started quickly.

Remember, you're not just building a website – you're crafting an online presence that reflects your skills and passion for web development.

Don't underestimate the power of a well-chosen niche. It can drive your success and fuel your passion, turning website building from a hobby into a profitable venture.

Creating an Effective Portfolio

Website portfolio

Once you've identified your niche, it's time to showcase your skills. Your portfolio website is your salesperson. It provides potential clients with a visual representation of your capabilities and style.

A well-crafted portfolio website can differentiate between landing a client and losing one.

Crafting an impressive portfolio is akin to painting a vibrant picture of your skills and capabilities; it's the canvas where your own technical knowledge and artistry truly shine. 

As a web designer, it's your stage to showcase your mastered techniques in website building, from crafting simple web pages to creating e-commerce websites.

Here are some elements to consider:

  • Sample Websites: Display your best work, including different types of websites you've built. This could range from blogs to e-commerce sites.
  • Client Testimonials: If you've had satisfied clients, their positive feedback can significantly enhance your credibility.
  • Skillset Showcase: Highlight your technical and design skills, including your proficiency in different website-building platforms.
  • Personal Branding: Your portfolio should reflect your unique style and approach to web design, making you more memorable to potential clients.

Remember, your portfolio isn't just a gallery of your work. It's a testament to your ability to bring a client's vision to life to transform an idea into a fully functional, aesthetically pleasing website.

So, make it count. Showcase your best, and let your work speak for itself. That's the real secret to making money by building websites.

Pricing and Packages

Navigating the pricing terrain can be challenging but essential to your website-building business. Your pricing and packages can make or break your venture in making money from web design.

Ideally, you want to create a profitable structure for you and attractive to potential clients. Start by assessing the value of your services based on your knowledge and expertise in building websites.

If you're proficient in using a specific content management system like WordPress or Shopify, this can add significant value to your offerings.

Understand your potential client's needs and how much they will pay for your services. Next, design your packages to cater to different client needs and budgets.

Consider a basic package for startups, a premium package for established businesses needing more complex sites, and a VIP package for those needing advanced features and ongoing support.

Be sure to outline clearly what each package includes, so clients can easily compare and choose what suits them best. Remember, your pricing should reflect the value you provide to client sites. Don't undervalue your work, but also ensure your prices are competitive.

With well-structured pricing and packages, you'll be on the right track to maximize your web design earnings.

Website Design Skills

Polishing your website design skills isn't just icing on the cake - it's the whole dessert! It's what separates professionals from amateurs and will make your services stand out in a sea of web designers.

While you don't necessarily need to be a graphic artist, having basic graphic design skills will significantly boost your ability to create visually appealing websites.

Practicing and continuous learning is the best way to improve your website design skills. Here's a little guide to get you started:

  • Master the basics: Get a firm grasp on the fundamentals of graphic design and tools. These elements, from color theory to typography, are crucial in creating a visually appealing site or web page.
  • Dive into WordPress: WordPress websites offer more customization and control. Invest your time in understanding the ins and outs of this most popular site builder.
  • Experiment with different styles: Don't be afraid to step out of your comfort zone. Experimenting with different designs will help you develop a diverse and impressive portfolio.

Remember, the more skills you have, the more value you can offer your clients. So, keep honing those website design skills and watch as your client base and income grow!

Website Maintenance Services

Regarding your repertoire of services, website maintenance is like the cherry on top of a sundae that keeps your clients' sites running smoothly and efficiently. It's the key to ensuring your clients' websites continue to perform at their best long after the initial design and build.

Offering website maintenance services adds value to your client relationships and can become a consistent source of income for your business. Consider charging a monthly fee for these services. This could include updating site content, optimizing for search engines, improving website performance, and ensuring the site's security.

Remember that every minute your clients' websites perform optimally, they're potentially making money. So, the cost of your services is offset by the increase in their business profitability.

As a website builder, your role in maintaining your clients' websites is crucial. It's not an afterthought but a necessary part of your services. Offering this as an extra service can help you stand out from the competition and create a more comprehensive service package.

This addition can take your web-building business to the next level, showcasing your dedication to quality and ongoing support.

Finding Clients

Finding clients

Casting your net wide in the vast ocean of the internet, you'll find that finding clients isn't just a numbers game but an art in itself.

As a web developer looking to make money building websites, you need to position yourself to attract the right clients strategically. Leverage your online presence to showcase your portfolio and skills.

LinkedIn, for instance, is a goldmine for networking and getting in touch with potential clients. Freelancing platforms like Fiverr and Upwork provide a steady stream of projects.

Don't overlook the power of local businesses. These often under-serviced entities can provide a steady income stream for small businesses and are usually eager for a web presence or a website revamp. Reach out to them, offering your web development services.

Lead generation websites can also be a lucrative avenue for finding clients. These sites can provide targeted leads, increasing your chances of securing a project.

Remember, your previous clients are also a good source of referrals. Keep in touch with them and ask for referrals from time to time. Your web development business grows exponentially by continually refining your client-finding art.

Tips For Maximizing Earnings

Knowing how to maximize your earnings is crucial to really rake in the big bucks with your online store and web development skills.

Start by specializing in a lucrative niche. This could be anything from e-commerce sites to lead generation pages. The more specific your niche, the more you can hone your skills and offer a streamlined, high-quality service to paying clients.

Next, consider offering additional services. A web design side hustle can extend beyond just building websites. You could offer website maintenance, SEO services, or even graphic design.

This increases your income and makes you a one-stop shop for online businesses, increasing your attractiveness to potential clients.

Also, master the art of pricing. It's essential to charge what you're worth and not undersell your services. Research the industry standard, consider your skill level and the project's complexity, and set your prices accordingly.

Offering packages at different price points can also be effective, allowing clients to choose what fits their budget and needs.

Remember, your goal as a web developer is to make money building websites, not to work endless hours for minimal pay. These tips for maximizing earnings are essential in turning your web development skills into a profitable venture.

How To Make Money Building Websites FAQs

What are some common mistakes beginners make when starting a web building business?

Common beginner mistakes include:

  • Overlooking the importance of networking.
  • Not focusing on a specific niche.
  • Undervaluing your services.
  • Neglecting to build a compelling portfolio to showcase your skills and previous work.

How can I protect my work and deal with clients who refuse to pay?

Did you know that over 75% of freelancers have trouble getting paid at some point? Protect your work using contracts, requiring upfront payments, and employing escrow services. Don't shy away from asserting your rights.

Are there any legal considerations or regulations I should be aware of when building websites for clients?

Absolutely! Be mindful of copyright laws when using images and content. Always secure clients' data following GDPR and other privacy regulations. Adequately disclose affiliate links if used. Always clarify ownership and rights in contracts.

How can I manage my time effectively when working on multiple website projects?

Prioritize tasks, set clear deadlines, and use project management tools. Break projects into smaller, manageable tasks. Dedicate specific times for each project, avoid multitasking, and ensure regular breaks to keep your creativity flowing.

What are some strategies for dealing with difficult clients in the website building business?

Ever dealt with a challenging client? Set clear expectations from the start, communicate regularly, and remain patient. If they're still difficult, consider them worth your innovative efforts. Remember, you're in control.


So, you're ready to make your mark in the world of website building. You've got the basics, chosen your niche, and assembled an impressive portfolio.

Remember, it's not just about creating websites but also maintaining them and finding the right clients.

With the right skills and determination, you're not just building websites – you're building a future of limitless earning potential.

Let's get started, shall we?

Jussi Hyvärinen

Jussi Hyvärinen is an online entrepreneur from Finland who has over 25 years of industry experience. With his expertise in digital marketing, he is committed to helping others achieve their goals and aspirations.

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