GoHighLevel Review: The Only Tool Your Agency Needs?

Make Money Online - Last Updated on February 9, 2024 by Jussi Hyvarinen

GoHighLevel Review

Jussi Hyvärinen

I'm Jussi, with over 25 years of expertise, I help entrepreneurs navigate the online business world. My services include tailored recommendations, step-by-step tutorials, and insightful reviews to help steer your business aspirations. Please reach out if you need assistance with your online business plans or have any questions.

This is a comprehensive GoHighLevel Review.

In this in-depth guide, you'll discover;

  • What GoHighLevel is
  • Who GoHighLevel is made for
  • GoHighLevel key features and how you can leverage their capabilities
  • GoHighLevel pricing
  • Whether GoHighLevel is a scam and more.

Sounds good?

Let's dive right in.

What is GoHighLevel?

GoHighLevel is a Customer Relationship Management (CRM) platform and a marketing tool created to help businesses and agencies attract and retain more customers.

Users can leverage this software's smart marketing tools to find more clients, nurture more leads and retain their current customers to enable them to scale their businesses.

GoHighLevel thrives on its well-thought-out features that bundle up customer retention, lead conversions and acquisition, business automation, sales funnel management, and other top-tier functionalities.

GoHighLevel Overview 

Here's a quick overview of the platform's standout highlights.

  • Integrated messaging tools for seamless communication with your leads and customers.
  • Pre-designed, beginner-friendly templates to help you create customized email marketing campaigns.
  • A built-in calendar to let you schedule and book appointments easily.
  • Tools to enable you to set up surveys, landing pages, and forms in an instant.
  • Ability to manage your business's reputation using review widgets.
  • Streamlined 3rd party integration with popular payment processing and social media platforms.
  • Stellar customer relationship management and pipeline-building functionalities to bolster your lead generation campaigns.
  • Analytics tools to help collect data regarding your marketing campaigns.

GoHighLevel Features

As I mentioned, GoHighLevel's claim to fame is the innovative features meant to streamline digital marketing efforts for businesses of all sizes.

Here's a breakdown of these features and their benefits to your business.

Multiple Accounts

Marketing agencies can take advantage of Go HighLevel's multiple accounts by creating a sub-account. That way, they can extend this software's features and tools to their clients.

It is essential to mention that this capability is only available with the Agency Unlimited account. The Agency Starter account doesn't offer such perks.

Why is this crucial? …because it allows marketing agencies to offer more value to their customers and, by extension, charge premium rates for their services.

Sales Funnel and Landing Page Builder

This is one of the best features Go High Level offers.

Any online business owner knows how well you create your landing page or sales funnel determines the success or failure of converting leads into customers.

The GoHighLevel Funnel Builder is a fully-fledged tool allowing you to build high-converting sales funnels quickly.

The funnel builder is user-friendly and intuitive. Plus, it comes with a CRM, email marketing, pipeline management, and a collection of other tools.

The beauty of it is that Go HighLevel is reasonably priced, enabling you to get a premium builder at a fraction of the cost of other sales funnel builders.

Better yet, you can import and migrate your ClickFunnels to your funnel sites with just a few clicks.

Meanwhile, the drag-and-drop landing page builder allows you to set up highly engaging landing pages, forms, and multi-step funnels.

The landing page builder is easy to use and highly responsive. You can create good landing pages without writing a single line of code.

The minimalist interface means you can spend less time building your landing page and focus on onboarding clients.

The builder comes with pre-installed landing page templates in 18 different categories.

Top-Tier CRM and Sales Tools

On the official website, Go HighLevel promises to enable users to Build the Agency Engine by providing the marketing tools they need to grow their businesses.

And, true to their word, the platform offers all the crucial tools required to capture, nurture and close prospects, packaged in the built-in GoHighLevel CRM.

The High-Level CRM tools make connecting, following up on leads, and managing your nurturing campaigns less of a hustle.

You can even set up Smart Lists of your leads and clients. That way, you can create a tailored marketing campaign depending on your targets.

Marketing Automation 

Marketing automation is crucial for every forward-thinking business. 

GoHighLevel boasts a set of robust marketing automation tools and systems to help streamline your campaign. While there is a slight learning curve, the benefits are worth the effort. 

You can use the marketing software to build email campaigns, follow up on your SMS automations, trigger email automation, and ringless voicemail drops. 

Notable marketing automation highlights include:

  • SMS & Chat: These enable you to power your SMS marketing campaigns with custom text templates.
  • You can use this function with Smart Lists to target a specific customer base with personalized texts.
  • In addition, you can engage your customers through two-way text conversation inside your GoHighLevel Dashboard.
  • Further, you can add a chat widget to your site and automate your Facebook Messenger ads within Go High Level, giving you more avenues to reach leads and clients.
  • Campaigns: These allow you to create and launch marketing campaigns based on your lead's list
  • GoHighLevel Triggers: These enable you to create automations for events caused by triggers on your website or within the CRM. 

Accurate and Detailed Analytics

One of the best ways to determine if your business is heading in the right direction is to analyze how many leads, users, and customers have interacted with your website, ad, or product.

GoHighLevel delivers these stats right in your inbox by keeping tabs on relevant metrics. 

You can categorize the data on your dashboard as follows: 

  • Google Ads: Enables you to determine the impact of your Google ad campaigns, including clicks, view-through, cost per conversion, average PPC, and more.
  • Facebook Ads: Allows you to track timeline impressions per campaign. Plus, you can integrate GoHighLevel with your Facebook account to monitor your ROI.
  • Attribution Report: You can access the core of your marketing efforts right on the dashboard, including contacts, closed revenue, traffic sources, opportunities closed, and total sessions.
  • Call Reporting: You can group your calls into categories such as latest calls, call sources, answered, first-time calls, etc.
  • Appointment Reporting: Available under the Report section, this dashboard feature allows you to track every appointment and booking. 

Calendar Appointment and Setting Tools

Nearly all the features you get with Go High Level crystallize around automation, and the calendar is no different.

It lets you automate your appointments to create a schedule that works for you and your business.

Besides allowing you to set up clients' and prospect's meetings, the calendar can also direct people to your appointment booking page.

All you need to do is add a widget on your website and set automations depending on your calendar events.

Power Dialer

This GoHighLevel feature allows you to make a call right inside your dashboard.

It enables you to set up a 3-way call and transfer calls.

You can use the power dialer to implement an outbound call cue. That way, the call is transferred to the next available number if there's no answer on the first attempt.

The call will then be added to the queue in two hours if there is no response from the second number, and so on.

Go HighLevel also offers call tracking and recording.

The call tracking feature is an excellent add-on if you want to replace applications like Call Tracking Metrics or CallRail.

2 Way SMS Marketing

You can send and receive marketing SMSes within the platform and mobile app.

Go High Level uses Twilio for SMSes, so you should expect to pay some extra fee. On top of that, you can use this tool to request payments via SMS using the Text 2 Pay feature.

Intuitive Dashboard and User Interface

Go HighLevel has a clean interface that gives you a bird's eye view of how your marketing campaign is performing.

You can view a comprehensive report of your conversion rates, enabling you to determine strategies to perfect what's working and brush up on what's not working.

Other details visible on the dashboard include:

  • Your marketing pipeline breakdown
  • How your leads are moving down the sales funnels
  • Your email marketing campaigns value
  • Opportunities in your sales funnel

On top of that, you can access all the marketing messages and tools at a glance. You can also initiate a call to your leads or customers right inside the dashboard.

Content Scraping

Content scraping is one of the crucial components of running a successful lead acquisition campaign.

Sure, there are several ways of collecting your leads' info, but content scraping is less intrusive.

While Go High Level doesn't offer a standalone feature to scrape your leads' information, it lets you sync your account with your client's social media pages and websites.

That way, you can gather information without intruding on your leads.

And, with social media presence being critical to running a successful business these days, this feature can help track your leads and prospects.

What's more, you can automate the entire process enabling you to collect the information of as many leads as possible without doing all the hard work.

Email Marketing

Email marketing is another of Go High Level's strongholds.

The platform comes with an innovative email builder designed to help users create custom emails to leads and clients.

Also, you can use the tool to build coordinate texts, emails, voicemails, and other tools to ensure the best possible results.

Apart from helping you with digital and email marketing automation, this is a drag-and-drop tool, so you shouldn't have a problem creating professional-looking emails.

On top of that, you can use GoHighLevel Campaigns to;

  • Send broadcast emails
  • Set up email automations
  • Import and export your email list
  • Create templates for your email and SMS marketing campaigns
  • Manage your list
  • Coordinate your calling, SMS, voicemail drops, and email campaigns
  • Build an email list and create forms
  • Create surveys to segment your website visitors and list
  • Create triggers to initiate your campaigns depending on your prospects' actions and behaviors.

Hover over the Marketing tab to access GoHighLevel email marketing automation.

Membership Sites

A membership site is ideal when you want to create gated content requiring prospects to exchange their contact or details for access, such as online courses.

You can also leverage membership sites to sell your courses and generate an extra penny.

GoHighLevel allows you to build a membership site landing page and integrate it into your website, sales funnels, and online marketing tools.

Reputation Management

As the name suggests, reputation management allows you to keep track of your business's online reviews and send out review requests.

The idea is to help you generate positive feedback for your organization and, by extension, attract new customers.

While Label Mobile App

Your GoHighLevel account comes with a white-label mobile app that allows you to achieve the following:

  • Manage your leads and customers
  • Manage conversation and interact with prospects
  • Access dashboard results
  • Manage your schedule, appointments, and calendar
  • Manage review requests

The white-label mobile app gives access to all of your marketing data in the palm of your hand.


Snapshots is a GoHighLevel feature that allows you to duplicate and import your current account into a new one.

It lets you copy every current feature, email campaign, and funnel in a single click.

Snapshots is an excellent functionality for a marketing agency working with a large sales team or duplicating and copying current client accounts into new ones.


Go HighLevel's integrations enable you to use all of the above features and functionalities on the same platform.

It allows you to merge one or two tools depending on your needs.

For example, you can integrate your calendar with the sales funnel to stay on top of your lead-generation efforts and marketing campaign.

The integration seeks to let you make the most of this marketing platform by combining multiple features simultaneously.

Go High Level offers training to help you with the integration process.

Who is GoHighLevel Created For?

Go High Level is designed for marketing agencies.

It can also help sales professionals, marketers, small businesses, and anyone looking for a solid marketing automation platform.

GoHighLevel is a well-put-together marketing solution for marketers using multiple tools to power their campaigns.

It is an all-in-one solution that provides almost every tool you need to streamline your marketing activities, saving you time and money.

GoHighLevel Pros and Cons

The Go HighLevel, like any marketing platform, has its upsides and downsides. Here are some of those:


  • You get a fully-fledged website builder to help you set up your site quickly
  • The integrated funnel templates can be handy if you've never used funnel-building software
  • All the tools are beginner and user-friendly
  • Agency portal, and while labeling is a great addition, especially when dealing with multiple clients
  • You can integrate GoHighLevel with several 3rd party applications for extended functionality
  • Access to various email systems, automation, and SMS marketing tools


  • Reports indicate that Go HighLevel's customer care desk could be better
  • You can only integrate this platform with Simple Mail Transfer Protocols (SMTPs)

GoHighLevel Pricing 

Gohighlevel pricing new

I'll usher in this second part of the GoHighLevel review with how much this marketing automation software costs.

Go HighLevel offers several pricing plans to accommodate the needs and budgets of various users as follows:

  • Starter Account: $97 per month
  • Unlimited Account: $297 per month
  • While Label Mobile App & Custom Zap Upgrade: $497 per month.

Let's break down each of these pricing plans:

Starter Account - $97 Per Month

The Agency Starter account offers all the features a single or small business would need to automate marketing. 

Here's what you get with the Agency Starter Account:

  • All GoHighLevel's core features and Twilio, a two-way texting API tool.
  • Ability to create a Mailgun account to boost your SMS marketing efforts with unlimited texting.
  • While you can switch between client accounts, you'll need to upgrade to an agency unlimited account to enable you to create unlimited sub-accounts for your clients as you need.

The Agency Starter account is ideal for newbies trying to learn the ropes of creating and managing a marketing campaign.

Unlimited Account - $297 Per Month

The Agency Unlimited plan offers all the features of the Starter account and add-ons like:

  • Ability to create sub-accounts.
  • Ability to make a branded desktop app and customize it to your specific business needs.

The Agency Unlimited account is ideal for marketing agencies looking to create unlimited accounts for their clients.

Remember, the more unlimited sub-accounts you can create, the easier it is to provide a customized customer experience.

Go HighLevel Discount

The GoHighLevel platform doesn't have an annual discount. 

On the flip side, though, you can pay on a monthly basis for all the plans. And you can cancel your subscription at any time.

GoHighLevel 14-Day Trial

You can test drive Go High Level for 14 days without paying a dime.

  • Head over to GoHighLevel and hit the 14-Day Free Trial button
  • Fill out the info in the popup form
  • Fill in your payment details and set up your password. You can cancel any time before the 14 days elapse, no questions asked.

The 14 days are enough to explore every feature this platform offers, from the funnel builder to Google Analytics integration and everything in between.

Create Your Free Go HighLevel Account

Go HighLevel Reviews 

One of the easiest ways to determine if Go HighLevel offers what it promises is to analyze what previous users say about the platform.

Go High Level has a trail of positive feedback and high ratings online.

Most users love the platform's collection of features, allowing you to say goodbye to using several tools for your marketing campaigns. 

Here are a few GoHighLevel reviews;

"Just everything - every single component, every feature. I am not even sure what to emphasize - contacts (smart lists!), conversations, workflows, funnels, sites, conversations (consolidation of all business communication), etc."

Vlad T. Marketing consultant on g2.

Go HighLevel has a 4.3 star rating on g2.

Trae G. is the BEST! Thanks for your help!

"This review is solely for the customer service assistance we received from Trae G. (with Jocelyn assisting him). He went above and beyond to help us resolve our issue after we were on hold for about 5 hours trying to get the issue resolved. He took ownership of the problem and did what he could to help resolve it. Unfortunately, it was something he couldn't help with directly but he got us connected with the correct people."

Vania J on Trustpilot

GoHighLevel has a 4.7-star rating on TrustPilot

While some customers hailed go HighLevel for its impressive features and quality services, others complained that the GoHighLevel platform could be better for Search Engine Optimization (SEO).

How Can You Use GoHighLevel for Your Marketing Agency?

You can leverage Go High Level's feature to;

  • Lead generation: Create Landing pages, surveys, and forms
  • CRM and sales pipeline management 
  • Lead nurturing 
  • Call recording and auditing
  • Automate your digital marketing tasks
  • Host online courses and any active campaign 
  • Synchronize your schedule with the Google calendar
  • Set appointment reminders to avoid no shows
  • Run video testimonial campaigns

How Can You Use Go High Level for Your Clients?

You can use GoHighLevel the same way as your agency but with crucial tweaks like:

  • Prepaid appointments 
  • Reactivating campaigns 
  • Adding a chat widget on your client's website 
  • Reputation management

Go HighLevel Alternatives 

While Go Level is a top-notch tool, it isn't without competition. Here are some worthy competitors.


HubSpot is a good GoHighLevel alternative for larger teams and businesses. 

While the platform is more expensive than Go High Level, it offers some premium features you can't find with GoHighLevel.

You also get a free forever free account with HubSpot, even though the option offers limited functionality. 

Check out my HubSpot Pricing review to help you compare the two platforms in terms of pricing and features. 


ClickFunnels is a great sales funnel software for large and small businesses. 

It is one of the best tools if you create sales funnels often and need to get into automation. You can also use the same builder to create membership sites and email campaigns with ClickFunnels. 

Conversely, Go High Level has integrated CRM and marketing automation tools you won't find with the latter. 

GoHighLevel Affiliate Program 

HighLevel affiliate program

You don't have to own an agency to earn money from Go High Level.

At the time of writing this, GoHighLevel had paid a whopping $20,194,791 in commission.

Their affiliate program pays a 40 percent commission for every sale you generate, making it one of the best high-paying affiliate programs

You can become a Go High Level affiliate by;

  • Joining GoHighLevel First Promote 
  • Creating a Go High Level Account

The second method offers more payout and support options than the first one.

You can promote the platform through:

Is GoHighLevel Worth It?

Yes, it is worth every dime.

This platform is a one-stop marketing solution that can help businesses scale their lead acquisition and marketing efforts irrespective of their size.

Here's what makes Go High Level worth your attention.

It is a sales-driving machine that delivers accurate analytics and a host of features to help you run your marketing campaigns from a central position.

You can create campaign-specific sales funnels while determining the layers you need to convert leads into customers.

You can create solution marketing campaigns from automated emails to SMS marketing aided by a feature-rich CRM suite at the click of a button.

You can access all the tools and programs on a single dashboard. You don't have to switch websites, apps, or platforms.

The platform is mobile-friendly so you can access it from anywhere. In addition, it is lightweight, highly intuitive, and easy to use.

Go High Level supports numerous integrations, including Shopify, QuickBooks, Stripe, Google, Zoom, Facebook, and Zapier.

The solution offers on-platform payment solutions for marketing agencies. You don't require a separate payment processing solution to use the platform.

What Next?

You now know what GoHighLevel can do. 

It's time to get on board. 

Signing up is easy. You only need to create a free account to start your 14-day trial.

Frequently Asked Questions (FAQs)

Let's go over several questions, people as we come closer to the near end of this GoHighLevel review.

What is GoHighLevel Used For?

GoHighLevel is a customer relationship management (CRM) platform that focuses on helping businesses track and organize inbound communications, leads, and clients into a single, easy-to-use all-in-one system.

Is GoHighLevel a CRM?

Go Level combines a CRM and a marketing platform. It is designed for marketing agencies and businesses looking for a comprehensive solution to help them get and retain more customers.

The software's core goal is to enable users to draw more clients, retain their current customer base and generate leads to keep their business growing.

Go High Level achieves this by providing intelligent marketing tools.

Does GoHighLevel Integrate with LinkedIn?

One of the strong points is the ability to integrate with many third-party applications and programs.

That said, Yes, Go High Level can integrate with LinkedIn.

You can use it to gather your prospect's information via a chrome extension.

The extension analyzes your activity on LinkedIn, collects data, and allows you to access the info from your CRM.

While the platform collects data automatically, you can manually integrate it into LinkedIn when creating a specific tag.

Yes, Go Level is HIPAA Compliant?

Still, you have to upgrade your account for HIPAA.

Once you have bought the HIPAA add-on, all you need to do is to activate it to protect your sub-accounts and ensure they're HIPAA compliant.

The HIPAA upgrade comes at $297 per month.

How Can I Make Money with a GoHighLevel?

There are several strategies you can use to generate income with GoHighLevel. These include:

  • Reselling GoHighLevel as SaaS
  • Launch a white labeling agency with it
  • Selling Go Level Funnels to clients
  • Leveraging its features to sell your digital products
  • Performing booking and appointments

The idea is to analyze what this platform does and then determine how to use the functionalities to generate income.

Who Owns GoHighLevel?

Go Level is the brainchild of Shaun Clark, a serial entrepreneur, and online marketer. 

According to his LinkedIn profile, Shawn developed High Level in collaboration with a team of over 100 engineers.

Shaun founded Go High Level with Varun Vairavan, a fellow marketer and online business owner. 

GoHighLevel Review - The Bottom Line

Go High Level is one of small businesses' best marketing automation and CRM tools.

It offers a host of features to help you get your marketing campaigns up and running quickly.

You'll even get the reports right inside your dashboard to determine if you're campaigns are bringing in the desired results.

What you get with GoHighLevel is a powerful, sales-driving machine. The pricing is on point too.

You can pay as you go and cancel your subscription if you no longer need the service or some features. Equally, you can upgrade your account to match your growing needs.

Get Started with GoHighLevel

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