GoHighLevel Review: The Only Tool Your Agency Needs?

If you run a business, chances are you've heard about GoHighLevel. This popular all-in-one marketing and sales platform promises to help companies capture more leads, close more sales, and retain more customers.

But does GoHighLevel actually live up to the hype? Is it worth the investment?

In this guide, we'll take a close look at GoHighLevel, including features, pricing, customer reviews, and more.

What is GoHighLevel?

GoHighLevel, previously known as HighLevel, is a software company that offers an all-in-one marketing and sales platform for small businesses. The software combines various tools, including:

• CRM for managing leads and customers
• Marketing automation for email, SMS, and messaging
• Appointment scheduling and reminders
• Website and funnel builder
• Reputation management
• Payment processing

GoHighLevel aims to provide a unified system to help companies capture leads, nurture prospects, close sales, and retain happy customers—all within one easy-to-use platform.

Instead of paying for and integrating multiple tools, GoHighLevel consolidates the most essential tools for sales and marketing teams under one roof. Everything is seamlessly integrated to work together for a streamlined workflow.

GoHighLevel dashboard

Who is GoHighLevel designed for?

GoHighLevel targets several types of businesses as ideal customers:

• Marketing agencies who want an all-in-one client management and marketing platform
• Local service businesses like contractors, dentists, lawyers, etc. who need CRM and marketing automation
• Online course creators and coaches who need tools for course delivery and membership management
• E-commerce brands seeking integrated marketing and sales features beyond a shopping cart
• B2B companies that want to streamline lead management and sales processes

Essentially, any business looking to simplify its marketing and sales stack could benefit from GoHighLevel. It provides enterprise-level tools for solopreneurs and small teams without the complexity and cost. The platform is designed to be user-friendly, even for non-technical users.

GoHighLevel is especially useful for consultants, agencies, and service providers who bill ongoing retainers. The software has robust tools to onboard new clients quickly, deliver services efficiently, and manage the entire client lifecycle.

Key Features and Benefits of GoHighLevel

Now, let's explore the key features and benefits of the GoHighLevel platform:

All-in-One System

The #1 benefit of GoHighLevel is convenience. Instead of trying to piece together various software tools, you get everything you need in one place:

• CRM for capturing leads and managing customers
• Website and funnel builder to convert visitors into leads
• Email and SMS marketing to nurture leads
• Appointment scheduling and reminders
• Reputation management to collect reviews
• Payment processing to get paid

With the unified platform, your sales and marketing data flows into one centralized hub. You save significant time by not having to switch between different tools.

Everything within GoHighLevel is seamlessly integrated to work together. For example, you can automatically send appointment reminder emails or trigger a text message campaign based on a customer completing a form.

Drag-and-Drop Website Builder

GoHighLevel provides an easy drag-and-drop website builder to quickly create landing pages, opt-in forms, surveys, and entire websites.

You get access to numerous professional templates to customize for your brand. There are also built-in integrations with payment processors, so you can easily accept payments online.

The website builder is a significant benefit compared to piecing together separate website and landing page tools. Everything lives in one place for faster page building and updates.

CRM and Lead Management

The integrated CRM provides robust contact management and lead nurturing capabilities. You can track leads through the entire sales funnel from first contact to closed customer.

Segment your lists, set up automation rules, and launch targeted campaigns to leads based on their profile and engagement. Identify hot leads, nurture cold leads, and analyze the sales funnel.

The CRM pulls data from forms, your website, and campaigns to build a complete profile for each lead. You get a centralized hub to oversee entire lead lifecycles from acquisition to retention.

Appointment Scheduling

GoHighLevel has built-in appointment scheduling tools to make it easy for prospects to book calls, consultations, or other meetings.

You can embed booking forms on your website or send direct scheduling links via email and text. Customers then pick a convenient time from your availability calendar.

The software automatically sends appointment reminders and follow-ups to reduce no-shows. The reminders can contain links to intake forms, questionnaires, and other prep material.

Marketing Automation

Take your marketing efforts up a notch with GoHighLevel's automation capabilities. Automate messages across multiple channels like:

• Email automation - Send timed email sequences, create customer journeys, and customize messages with merge tags
• SMS automation - Schedule and track bulk SMS campaigns directly within GoHighLevel
• Voicemail drops - Record voice messages and deliver them as voicemail blasts
• Facebook Messenger - Engage leads via automated Messenger sequences
• Text-to-call - Enable two-way text conversations that can convert into voice calls

Triggers and workflows make the automation highly customizable. For example, you can send different follow-up sequences if a prospect downloads a particular offer versus requesting a quote.

Helpdesk and Live Chat

GoHighLevel provides a basic helpdesk system to manage customer questions and support. You can enable live chat on your website for instant communications.

While it doesn't have the advanced capabilities of dedicated helpdesk software, the system covers the basics well. It's a major perk not having to integrate a separate tool.

White Label and Reseller Options

One advantage of GoHighLevel is the ability to white label the platform. This allows agencies to rebrand it as their own tool when managing clients.

There is also a reseller program to sell GoHighLevel services to your own clients. You become a GoHighLevel affiliate partner to offer the software under your own brand and pricing.

If you have an agency or consulting business, the white label and reseller options create opportunities to generate additional revenue.

GoHighLevel Pricing and Plans

GoHighLevel offers the following plans to meet different business needs:

Starter - $97/month

The Base plan includes core features for managing a single business:

• CRM with pipeline view of up to 500 contacts
• Email and SMS marketing
• Appointment scheduling
• 2-page website builder
• Funnel builder with up to 3 steps
• Basic helpdesk

Unlimited - $297/month

This plan equips agencies with multiple user logins, white labeling, and unlimited contacts. Top features:

• Unlimited user logins
• Agency management portal
• White label client interface
• Unlimited contacts and pipelines
• Unlimited SMS credits
• Unlimited appointment schedulers
• Unlimited 2-page websites

GoHighLevel offers a free 14-day trial for all paid plans so you can test drive the system firsthand.

Who Uses GoHighLevel?

With 60,000 customers, GoHighLevel caters to a variety of small business clients across many industries:

• Digital marketing agencies
• Local service businesses like contractors, law firms, dentists, chiropractors, etc.
• Coaches, consultants, and online course creators
• Real estate agents
• Non-profits
• E-commerce brands
• Churches

GoHighLevel customers

A sampling of GoHighLevel's 60,000 business customers.

For agency clients, GoHighLevel replaces the need for separate tools like Infusionsoft, Ontraport, ActiveCampaign, or Zoho. Agencies can manage the entire client lifecycle from one dashboard.

The software is especially popular among digital marketing agencies and local service businesses like contractors, gyms, law firms, etc.

But all types of small-to-medium businesses can benefit from consolidating their sales and marketing stack with GoHighLevel.

GoHighLevel Integrations

GoHighLevel connects with many popular third-party software tools through APIs and Zapier. Some of the top GoHighLevel integrations include:

• Payment Processing – Stripe, PayPal, Authorize.net
• Email Marketing – Mailchimp, Constant Contact, Klaviyo
• Calendar – Google Calendar, Outlook Calendar
• Webinar Software – Zoom, GoToWebinar
• CRM – Salesforce, Zoho CRM
• Helpdesk – Zendesk, Freshdesk
• Accounting – QuickBooks Online
• E-commerce Store – Shopify, WooCommerce
• Ads - Facebook, Instagram, Google, LinkedIn, TikTok
• Document Signing – DocuSign
• Appointment Scheduling – Calendly
• Surveys – SurveyMonkey, Typeform
• Productivity - Slack, Gmail, Microsoft Office 365

Thanks to Zapier, GoHighLevel can also connect with 1,000+ other business apps that are not directly integrated.

These integrations allow you to incorporate data from your other systems into GoHighLevel for reporting. You can also trigger marketing automations based on events happening in those tools.

GoHighLevel Reviews: What Users Are Saying

GoHighLevel has 60,000 customers and a generally positive reputation based on online customer reviews:

• GoHighLevel has a 4.9 out of 5-star average rating on Trustpilot based on 3,000+ reviews.
• At G2, they have a 4.5 out of 5-star rating based on 140+ reviews.
• On SoftwareAdvice, they maintain a 4.1 out of 5 rating.

Here are some examples of positive GoHighLevel reviews and testimonials from real users:

"We switched from Ontraport to GoHighLevel and it's been fantastic. The ability to integrate our CRM, email marketing, text messaging, and client reporting in one place has been a game changer."

"As a digital marketing agency, we used to use separate tools for landing pages, emails, CRM, etc. GoHighLevel allows us to manage the entire client lifecycle from one place and grow our agency."

"GoHighLevel has really improved our sales process as a local plumbing company. We can automatically follow up with website leads and book more jobs."

"We've closed more deals by setting up appointment booking forms on our GoHighLevel website. The reminders have also reduced no-shows significantly."

The most common positive feedback includes:

• All-in-one platform is convenient and saves money compared to multiple tools
• Intuitive interface and ease of use
• Powerful CRM and marketing automation features
• Great for appointment-based businesses
• Automations and workflows save time
• Excellent support and community resources

Here are a couple of examples of constructive critiques:

"It does so much that it can feel overwhelming initially. There is definitely a learning curve."

"I wish they integrated natively with more email providers instead of mainly relying on SMTP integrations."

"The membership site functionality feels a bit basic compared to standalone course platforms."

Overall, though, most reviews are very positive, citing the helpful all-in-one platform and great support team as major assets. For the relatively low cost, GoHighLevel adds tremendous value to small businesses needing sales and marketing tools.

Is GoHighLevel Right For You?

So, should you choose GoHighLevel for your business? Here are a few key questions to help you decide:

1. Do you need an integrated sales and marketing platform? GoHighLevel shines if you want a unified solution instead of piecing together different software tools.
2. Will you leverage the CRM and automation? The software goes beyond website building. To justify the cost, take advantage of the CRM, workflows, SMS, and other automation.
3. Is personalization important? GoHighLevel lets you customize messaging, segments, forms, and more. This works well for consultants and agencies with unique client needs.
4. Is your team non-technical? The software is designed for ease of use. Technical skills are not required to build funnels or set up campaigns.
5. Do you want to consolidate systems? Eliminate the headaches of managing disjointed tools. GoHighLevel can replace platforms for email, SMS, websites, CRM, and more.
6. Do you need high-touch client services? For professional services, appointments, onboarding docs, etc., GoHighLevel streamlines repetitive sales and onboarding tasks.
7. Are you willing to learn? Expect an initial learning curve. However, the platform helps businesses save significant time once they know how to use it.

Businesses that check most of these boxes are well-suited for GoHighLevel. The further your needs are from this criteria, the less benefit you may derive compared to standalone tools specializing in one specific function.

How to Get Started with GoHighLevel

Ready to give GoHighLevel a test drive? Here's a quick 4-step guide to get up and running:

1. Start Your Free 14-Day Trial

Visit GoHighlevel.com and click "Start Free Trial". Pick the plan you want to try. After signing up, you'll land in your account dashboard.

2. Set Up Your Account

Set up your user profile, company information, payment methods, and users in your account. Connect your domain and install tracking codes.

3. Build Your Website

Use the website builder to create pages, add content, and connect a custom domain. Build lead capture forms to start collecting subscriber emails.

4. Explore Key Features

Dive into critical tools like email campaigns, CRM, text messaging, appointment scheduling, automation workflows, and more. Refer to GoHighLevel's knowledge base for how-to articles, tutorials, and webinars.

Be sure to try all the features during your 14-day free trial. This will help you determine if GoHighLevel is the right long-term fit before deciding whether to continue.

For a smoother onboarding process, consider enlisting help from a GoHighLevel Certified Consultant who can guide you through setup and configuration.

GoHighLevel Alternatives

While GoHighLevel is a robust all-in-one platform, it isn't the right solution for every business. Here are a few top alternatives to consider:

HubSpot

For larger businesses, HubSpot provides an extremely powerful marketing, sales, and service platform. It offers much more advanced functionality than GoHighLevel, including AI content creation tools. But it's also more complex and expensive, making it overkill for many small businesses.

Ontraport

Ontraport is the most direct GoHighLevel competitor. It offers nearly identical core features for marketing automation, CRM, website building, and appointments. Ontraport has a slight edge in marketing automation capabilities. But it lacks some of the appointment booking features GoHighLevel offers.

Zoho CRM

For pure CRM functionality, Zoho CRM has incredibly deep features that allow heavy customization. But you'll need to add many separate tools to get the integrated sales and marketing capabilities that GoHighLevel provides out of the box.

Drip

Drip focuses squarely on email and SMS marketing automation. It has best-in-class campaign segmentation and workflows. But GoHighLevel is better for businesses that need broader CRM, website, and appointment scheduling features.

ActiveCampaign

For email marketing automation specifically, ActiveCampaign is more advanced than GoHighLevel, with superior list segmentation and automation workflows. But as an integrated sales and marketing platform, GoHighLevel provides a lot more functionality.

Keap (formerly Infusionsoft)

Keap offers robust sales and marketing automation comparable to GoHighLevel. It has been around longer, too. So, for more established businesses, Keap is a viable alternative to consider.

Mailchimp

Mailchimp leads the pack for email marketing and automation tools. It has better deliverability and advanced features than GoHighLevel's built-in email. But you won't get the integrated appointment scheduling, CRM, and other tools.

These alternatives can make more sense for larger enterprises or companies wanting niche-specific solutions than the integrated GoHighLevel platform. But for most small business owners, GoHighLevel provides the end-to-end sales and marketing toolkit needed for less cost and complexity.

Here's a continuation of the comprehensive GoHighLevel review article:

Should You Use GoHighLevel?

At the end of the day, is GoHighLevel worth getting for your business?

Here are a few key benefits that make the platform a compelling choice:

1. Saves Time and Money

Consolidating tools under one roof means you spend less time toggling between platforms. You can also cancel paid subscriptions for individual tools that GoHighLevel replaces.

2. Robust Feature Set

You get a lot of bang for your buck. For a reasonable monthly price, you get a CRM, email marketing, website builder, appointment scheduler, and more.

3. Flexibility For Agencies

The white labeling, reseller program, and ability to create client accounts make GoHighLevel great for agencies.

4. Ease of Use

The software is designed for small business owners and entrepreneurs, not just tech experts. The learning curve is relatively minimal.

5. Great Support 

Knowledgeable 24/7 customer support plus an active user community for advice when you need help.

6. Hands-On Approach

Personalized demos and onboarding assistance ensure you get up and running smoothly.

7. Scales With Your Growth

Start with the basic plan and upgrade as your needs evolve. GoHighLevel can scale up to support large marketing agencies and enterprises.

Of course, GoHighLevel won't be the ideal solution for every business. Make sure to carefully evaluate your specific needs. But for most small-to-medium businesses, GoHighLevel warrants serious consideration.

The platform combines "good enough" versions of all the vital marketing and sales tools the typical small business needs. While best-of-breed niche tools may excel at specific functions, they force you to manage many disjointed systems.

For a straightforward all-in-one solution, GoHighLevel checks all the boxes. The unified platform, affordable pricing, and ease of use make it an excellent choice for your sales and marketing stack.

GoHighLevel Review Summary

Here's a quick recap of the key points from our comprehensive GoHighLevel review:

• All-in-one platform combines website builder, CRM, email marketing, SMS, and more to streamline sales and marketing
• Great for agencies with white labeling options and easy client management
• Intuitive drag-and-drop interface makes it easy for non-technical users
• Powerful lead tracking and CRM with sales pipeline view and automation triggers
• Built-in appointment scheduling with reminders and notifications improves booking rates
• Robust automation for SMS, email, voice, and Messenger improves lead follow-up
• Generally positive customer reviews based on value derived from the affordable price
• 14-day free trial lets you thoroughly evaluate if GoHighLevel is right for your business

For small-to-medium businesses wanting an integrated platform to improve sales and marketing efficiency, GoHighLevel is definitely worth considering.

Frequently Asked Questions

Here are answers to some common questions businesses have about GoHighLevel:

Does GoHighLevel have a free plan?

No, GoHighLevel does not currently offer a free plan. However, you can try all paid plans risk-free for 14 days.

What results can I expect from GoHighLevel?

Users typically see results like more website traffic, increased lead conversion rates, higher booking rates, larger email lists, and ultimately, more sales. However, results depend on how well you leverage the platform's capabilities.

Is GoHighLevel beginner friendly?

Yes, GoHighLevel is built to be intuitive for beginners to pick up compared to more complex enterprise platforms. But expect a learning curve to master its robust functionality.

What support does GoHighLevel offer?

GoHighLevel provides 24/7 live chat, email support, an online knowledge base, weekly live webinars, one-on-one onboarding assistance, and an active online user community.

Can I use my own domain?

Yes, you can connect your own custom domain to pages you build within GoHighLevel.

Will I be locked in long-term?

No, all GoHighLevel plans are month-to-month with no long-term contracts. You can cancel anytime.

How many contacts can I have in GoHighLevel?

All plans allow unlimited contacts.

Wrapping Up

GoHighLevel provides a compelling all-in-one sales and marketing solution for small and midsize businesses.

For agencies and service professionals, the platform excellently combines website building, CRM, automation, and other tools needed to attract and retain customers.

While GoHighLevel has a steeper learning curve than standalone point solutions, the unified system pays dividends in the long run with streamlined workflows and consolidated data.

Overall, GoHighLevel warrants strong consideration for any business seeking an integrated platform to improve sales, leads, and customer retention. The robust feature set, reasonable pricing, and ease of use make it a great choice to power your sales and marketing efforts.

Start your free 14-day trial