If you're interested in making money online, you've probably come across Wealthy Affiliate at some point. With over 2 million members, it's one of the most well-known affiliate marketing training platforms out there.
But is Wealthy Affiliate worth it? Can the training really help you succeed with affiliate marketing?
In this comprehensive Wealthy Affiliate review, I'll take an in-depth, unbiased look at what you get with a membership, who it's best suited for, and whether it's still an effective program in today's online business landscape.
Here's what I'll cover:
- What is Wealthy Affiliate?
- How Wealthy Affiliate Works?
- Wealthy Affiliate's Unique Approach to Affiliate Marketing Training
- Who is Wealthy Affiliate Best Suited For?
- Key Features of Wealthy Affiliate
- Is the Training Still Effective in 2025?
- Wealthy Affiliate Pricing and Memberships
- What Others Are Saying: Reviews and Reputation
- Pros and Cons of Wealthy Affiliate
- Frequently Asked Questions
- Final Verdict: Is Wealthy Affiliate Worth It?
What is Wealthy Affiliate?
Wealthy Affiliate is an online entrepreneurship platform focused on affiliate marketing education. Through video courses, tools, and a community of support, it aims to teach people how to create successful affiliate marketing businesses.

Internet marketers Kyle Loudoun and Carson Lim founded Wealthy Affiliate in 2005. Since then, the company has grown to over 2 million members.
Wealthy Affiliate takes an all-in-one approach, bringing together training, tools, and a community in one place. The core of the platform is its structured training program, which walks you through starting an affiliate marketing website from scratch.
You'll learn niche selection, building a website, attracting visitors through SEO, and earning commissions by promoting affiliate products.
Wealthy Affiliate's Beginnings
Co-founders Kyle Loudoun and Carson Lim started Wealthy Affiliate in 2005 as broke college students looking to build an online business.
They had discovered the affiliate marketing model, in which you promote other companies' products and get paid commissions. This model appealed to them because you don't need to create your own products or services.
After learning the ropes of affiliate marketing, Kyle and Carson launched Wealthy Affiliate to teach others how to succeed with it as well.
Over the last 18 years, Wealthy Affiliate has experienced massive growth. It now has over 2 million members worldwide, making it one of the world's most popular affiliate marketing education platforms.
How Wealthy Affiliate Works?

Wealthy Affiliate aims to provide everything an aspiring affiliate marketer needs in one place.
The platform's core is its training program that teaches you to create a profitable affiliate website from scratch, even as a complete beginner.
You'll set up your website within Wealthy Affiliate using their SiteRubix website builder. Then, you'll go through lessons on niche selection, attracting visitors, search engine optimization, content creation, and affiliate marketing basics.
The training incorporates video lessons, written tasks, and a supportive community to help you learn. You can post questions on lessons and interact with other members along the way.
In addition to the training, Wealthy Affiliate offers web hosting, domain registration, website builders, keyword research tools, and 24/7 support.
The platform brings together training, community, tools, and support so you have everything you need in one place to build your affiliate marketing business.
Wealthy Affiliate's Unique Approach to Affiliate Marketing Training
Wealthy Affiliate stands out from other affiliate marketing courses because of its interactive, community-driven approach.
Wealthy Affiliate aims to provide complete support rather than just giving you some pre-recorded lessons and leaving you to fend for yourself.
Some key things that set it apart:
- Hands-on learning: The core training walks you through lessons and tasks to build your affiliate site from the ground up.
- Ongoing education: Weekly live training, classes, and webinars teach you the latest affiliate marketing tactics.
- All-in-one platform: Tools, hosting, support, and training are together in one place.
- Interactive community: You can interact with other members, instructors, and successful affiliates for real-time advice.
This interactive approach aims to help affiliate marketing concepts stick through practical application and peer support.
Who is Wealthy Affiliate Best Suited For?
With its interactive beginner-focused training, Wealthy Affiliate is best suited for:
- Complete beginners to affiliate marketing and online business looking for step-by-step guidance.
- People interested in affiliate marketing but overwhelmed in deciding where to start.
- Those looking for an all-in-one solution to get their affiliate marketing website up and running.
- People who value ongoing support and community in their online business education.
Its beginner-friendly approach may appeal less to experienced affiliate marketers looking to improve their skills. But many beginners find Wealthy Affiliate's structured lessons and peer support the foundation they need.
Inside the Wealthy Affiliate Members Area
When you first log into Wealthy Affiliate as a free member, you'll see a dashboard that looks like this:

It has a social media-like layout focused on interaction between members.
The main sections you'll access are:
- Training Center: Where the core affiliate marketing training courses are located.
- Website Platform: Tools to build, host, and manage your affiliate websites.
- Live Chat: Chat rooms to engage with the community.
- Member Profiles: Connect with and message other members.
- Resources: Keyword and affiliate program research tools.
Key Features of Wealthy Affiliate
Now let's take a look at some of Wealthy Affiliate's core features:
Hands-On Affiliate Marketing Training
Wealthy Affiliate's training is the core of the platform. It aims to teach you the fundamentals of making money through affiliate marketing.
There are two main certification courses:
Online Entrepreneur Certification (OEC)

The OEC is the foundational affiliate marketing training. This 50+ lesson course takes you through:
- Choosing a profitable niche
- Building an affiliate website
- Attracting visitors through SEO
- Creating content
- Affiliate marketing basics
- Social media marketing
Affiliate Bootcamp

Affiliate Bootcamp focuses specifically on promoting Wealthy Affiliate itself as an affiliate. This section takes you through:
- Setting up your WA-focused website
- Keywords and conversions
- Wealthy Affiliate's affiliate program
- Traffic and sales funnels
The video lessons teach affiliate marketing concepts and technical skills like setting up a website. Interactive elements like live chat and comments aim to reinforce learning through peer support.
All-in-One Platform with Tools Included
A big draw of Wealthy Affiliate is that it offers more than just training. The membership fee gets you the following:
- Website hosting
- Site builder
- Domain registration
- Keyword research tools
- 24/7 support
For beginners, having all these tools and features bundled in one place simplifies getting started with an affiliate site.
You can build, host, and manage your affiliate site all within Wealthy Affiliate's online platform without needing to pay for other software or tools.
Supportive Community of Affiliate Marketers
With over 2 million members, the Wealthy Affiliate community is a huge asset.
As a member, you can:
- Join live chat rooms for real-time advice.
- Connect with successful affiliates as mentors.
- Post questions on lessons and interact with instructors.
- Participate in a "pay it forward" support culture.
This interactive community aims to help affiliate marketing concepts stick through peer support and networking.
Is the Training Still Effective in 2025?
Wealthy Affiliate has been around since 2005. So, is the training still relevant in today's online business environment?
While the core training provides affiliate marketing fundamentals, some specific lessons are indeed outdated. The internet marketing landscape has changed a lot since 2005.
However, Wealthy Affiliate has adapted by incorporating new training. These include:
- Weekly live training on the latest affiliate tactics.
- 100+ classes on modern affiliate strategies like social media and paid traffic.
- New video lessons added in 2022 on current best practices.
So, while the core training itself is older, members have access to updated content through live classes and new video lessons.
Thousands of members continue to find success by following the training. While parts are outdated, the core principles remain relevant enough for members to build profitable affiliate sites.
Wealthy Affiliate Pricing and Memberships

There are a few different membership options when you join Wealthy Affiliate.
Free Membership
You can sign up for free without even needing a credit card. This gives you access to:
- Affiliate Bootcamp: 7 video lessons
- 7 Days of live community access
- Website hosting on a temporary domain
The free membership is a good way to test the waters before committing to paid access.
Premium Membership
For full access, Premium membership costs $49/month. You get:
- All certification course lessons
- Community access
- 50+ website hosting
- More research tools
- 1-on-1 help from successful affiliates
You can also pay $495/yearly and get two months free.
Premium Plus
Premium Plus costs $99/month or $995/yearly. The perks include:
- Host unlimited websites
- 2x weekly live training
- Priority support
For beginners, the Premium membership has everything needed to build a profitable affiliate marketing website. Premium Plus offers some extras for more advanced marketers.
What Others Are Saying: Reviews and Reputation

With over 2 million members since 2005, Wealthy Affiliate has tons of reviews across the web.
Opinions are generally mixed. Here are some trends I noticed:
- Many reviews from 2005-2016 rave about it. But newer reviews are more critical.
- Members with under 1 year of experience tend to give 5-star reviews. Longer-term members are more skeptical.
- Many complaints are around outdated training and pushy upselling.
- Trustpilot shows mostly positive reviews, but some may be biased as WA encourages reviews there.
- Facebook groups contain more negative reviews from ex-members.
- YouTube reviews are polarizing. Some love it, some say it's a scam.
While some reviews are overly harsh, a fair criticism is that the training is partly outdated now. However, enough members continue to have success for Wealthy Affiliate to remain popular.
Pros and Cons of Wealthy Affiliate
Based on my personal experience and member reviews, here are some pros and cons to consider about Wealthy Affiliate:
Pros
- Beginner-friendly teaching approach
- Hands-on training creates websites from scratch
- All tools and support are bundled in one platform
- Active community of 2 million members
- Free membership available
Cons
- Parts of training are outdated
- Overwhelming amount of content for beginners
- Some upselling and pushiness to upgrade
- Mixed quality of training from other members
- No refunds are offered on premium membership
Frequently Asked Questions
Is Wealthy Affiliate worth it?
For beginners, it provides a solid foundation in affiliate marketing basics. However, more experienced marketers may prefer other high-level courses.
Is Wealthy Affiliate a scam?
No, it's a legitimate training platform that has helped many beginners. But some of its marketing is misleading.
Can you really make money with Wealthy Affiliate?
Yes, some members earn full-time incomes from sites built with the training. But most will struggle without further courses.
Who owns Wealthy Affiliate?
It was started in 2005 by internet marketers Kyle Loudoun and Carson Lim. They are still the owners today.
What is the best Wealthy Affiliate alternative?
Authority Hacker and Affiliate Lab are top alternatives for more advanced affiliate marketing training.
Final Verdict: Is Wealthy Affiliate Worth It?
Wealthy Affiliate isn't perfect. Some of the training is dated, and their marketing sets unrealistic expectations.
However, it remains popular because it provides a solid, beginner-friendly affiliate marketing education. The all-in-one approach appeals to newbies overwhelmed with getting started.
Wealthy Affiliate is best suited for complete beginners who value that hand-held approach. Intermediate marketers may want to look elsewhere for more advanced training.
If you're brand new to affiliate marketing, Wealthy Affiliate provides the building blocks you need. You'll learn the basics, get your site set up, and belong to a supportive community.
While parts of the training need updating, the core concepts are still relevant enough to get beginners pointed in the right direction.
For the price, Wealthy Affiliate provides decent value to affiliate marketing newcomers who join with realistic expectations. Just don't expect it alone to catapult you to massive success without further learning.
And best of all, you can try Wealthy Affiliate for free.