Did you know that you can create professional videos without showing your face?
Better yet, you don't even need a camera. Or a mic. Or a film crew. Or a studio. That's right. Creating business videos can be as easy as writing an email, thanks to Synthesia.
So, what is Synthesia IO?
Glad you asked!
In this Synthesia IO review, I'll tell you about this revolutionary Artificial Intelligence-powered video creation tool that can help generate high-quality videos without a studio setup.
To be more specific, I'll outline the following in this review:
- What exactly Synthesia is
- Who created Synthesia
- Who Synthesia is created for
- Key features
- How much it cost
- How to can use it to make money
- How you can get Synthesia
Let's dive right into it.
What is Synthesia?
Synthesia.io is a tool that can generate video content by leveraging the power of artificial intelligence.
Synthesia's selling point is the ability to enable you to create video content without showing your face. Instead of filming content with a camera, that platform uses AI to simulate real video, eliminating the need for cameras, studios, and film crews.
Synthesia lets you use avatars to create stunning videos based on your needs.
You can use the video maker to produce high-quality videos, including:
- Training videos
- Product demo videos
- Marketing videos
- Explainer videos
- Social media videos
- Personalized videos
- Video presentations
- YouTube videos
- Short videos and more
And the beauty of it is that it takes a few minutes to create a professional video, saving you time and money.
Who Created Synthesia?
The software is a creation of Victor, Matthias, Steffen, and Lourdes, a team of AI researchers and entrepreneurs from Cambridge, TUM, Stanford, and UCL.
The four founded the company in 2017 with a mission to empower people to create professional-looking videos without studios, microphones, or cameras.
By leveraging AI, Synthesia video creator seeks to revolutionize the process of video content creation and allow users to display their creative power even with zero recording or video editing skills.
Who is Synthesia Created for?
Synthesia, at its core, is designed for people who don't like to shoot videos. I am talking about people who don't like creating a professional-looking video's lengthy and sometimes intricate process.
It will also come in handy if you're in for a tool for creating professional videos without showing your face.
Many people don't want to show their faces on videos because they are not comfortable with it, and that is okay - luckily, we have tools like Synthesia.
Suppose you're a marketer, for instance. In that case, you can use the software to generate high-quality marketing videos without sitting in front of a camera or spending hours perfecting the footage with a video editing tool.
What Synthesia can do, is ideal for all business sizes and users, including
- Digital marketing companies
- Online stores
- Course creators
- Video marketing agencies
Synthesia boasts a collection of features, all designed to help you create videos in minutes, including:
This function allows you to pick an AI avatar from the 50+ pre-installed avatars or create a personalized avatar.
Custom avatars come in handy when you want to generate personalized videos.
In addition, you can use your voice to go along with your own avatar. One of the significant benefits of using a personalized avatar is that you can create marketing videos customized to match your brand's voice can assets.
In an age where video marketing is crucial for business growth, Synthesia's custom avatars couldn't have been timelier.
Side Note: Custom avatars are a paid add-on feature.
AI voices enable you to create explainer videos so your target audience can easily listen and process the information.
Further, this function allows you to create AI videos with a voiceover that can explain what's happening so viewers can better understand the message you're trying to convey.
Statistics indicate that 96 percent of people watch an explainer video to learn more about a product or service.
AI voices is a text-to-speech function that offers voice to your text in over 60 languages.
With such flexibility, you can reach an international audience with relative ease. You can also localize your video content at scale.
Built-in video templates are one of my favorite features, especially if you want to create professional videos in minutes.
The platform comes with over 40 templates. And the beauty of it is that there are templates to enable you to create all types of videos ranging from how-to, creative, PowerPoint slides, and multi-slide videos, to mention a few.
The video templates are fast, easy to use, eye-catching, and fun to play around with. You can even create custom backgrounds and screen recordings.
If you have brand guidelines to follow, you can leverage Synthesia's video templates to generate consistent videos from the get-go.
Video editing can be cumbersome, especially if you don't have the skills or the right equipment.
Synthesia studio makes video editing easy through its intuitive tools.
The editor allows you to edit your video script, change the language, add background music to your content, and select your custom avatar.
On top of that, you can use the Synthesia studio to record yourself and the text-to-speech function to personalize the video creation process.
I also like that the editing studio is beginner friendly, making it even easier to create professional videos.
Other notable features include:
- Media Assets: Gives you access to over 1 million assets, including free stock images, shapes, videos, GIFs, and more.
- Screen Recorder: Allows you to create your own AI videos of your screen straight from the app.
- Closed Captions: This allows you to download closed captions with a click of a button.
- Upload Brand Assets: Enables you to upload copyrighted material, including your font and logo. You can also change colors and personalize videos to match your brand's guidelines.
- Background Music: Gives you access to free music that you can use in the background when making videos. You can also upload your own soundtracks.
- Easy Updates: Allows you to duplicate your video, edit it and generate a new high-quality video in minutes.
- Video Embeds: This allows you to embed and update your own AI video across over 30 applications with a click of a button.
- MP4 Downloads: Allows you to download your videos in full HD resolution (1,920 x 1,080).
How to Use Synthesia.io to Create Videos?
Synthesia is pretty straightforward to use. You don't need prior skills to edit or create videos using this platform. As I said, the software thrives on its promise to help you generate your AI video in minutes.
Simply upload your script to the system and let the video creator take it from there. Or, you can pick and customize your AI avatar depending on the personality you want it to display. Synthesia AI will animate your avatar based on your voiceover.
That said, here's how you use Synthesia to create your own AI video with personalized AI avatars:
Step 1 - Pick Your Template
Start by selecting a free video template. The choice of one template depends on the type of AI video you want to create. Your video could be YouTube, product, sales, tutorial, or training video.
The platform offers over 25 ready-made templates to help you record your video footage immediately. You can also create your own template if that's what it takes to help you generate more personalized videos.
Step 2 - Edit Your Video
Here, the Synthesia AI video maker allows you to upload your script. The most important thing to note is that the video editor lets you upload scripts in multiple languages.
Step 3 - Pick Your Avatar
The video maker allows you to choose your ideal AI avatar from a selection of over 50 avatars. You can even pick your AI presenter for tailor-made video creation.
Step 4 - Publish Your Video
By now, your video is ready for publishing. All you need to do is post it on your preferred social media platform for your audience to view.
Synthesia pricing is structured in two tiers as follows:
- Personal Plan: $30 per month billed annually
- Corporate Plan: Pricing depends on your organization's needs. Contact Synthesia for pricing.
Here's what you get with each pricing plan
- 10 video credits / month
- 60+ languages
- 65+ built-in avatars
- 50+ templates
- Custom backgrounds
- Background audio
- Built-in screen recorder
- MP4 downloads
- Video sharing pages & embeds
- Add text, images, shapes
- Free stock images & videos
- Import PowerPoints
- Up to 6 slides per video
- Paid add-on custom avatars
- All Personal plan features
- Up to 50 slides per video
- 10+ Premium built-in avatars
- Premium Shutterstock assets
- Over 1M royalty-free images and videos from Shutterstock.
- Custom background music
- Priority customer support
- Audio uploads
- Access to premium services
- Branded video share page
- Custom fonts
Strategies YOU Can Use to Earn Money with Synthesia
Apart from allowing you to create videos for your business or personal use, you can leverage the platform's capabilities to earn money on the side.
Below are some strategies you can implement to make money with Synthesia:
- Create marketing videos for business
- Create training videos for coaches
- Create AI videos for social media marketing in multiple languages
- Create product videos for companies
How much money are we talking about?
For starters, "real human-made videos" can cost anywhere between $2,000 to $7,000 per two to three minutes.
Because you don't need a camera, mic, filming crew, or audio equipment, you can charge anywhere between $7,00 to $5,000 for a video made using Synthesia IO.
Of course, how much you charge for video creation using the AI system depends on the length of the video and the work you need to do before uploading the script.
And the beauty of it is that Synthesia can make an AI video in minutes once you feed it with necessary information.
Speaking of earning money, check my list of 37 Best High Paying Affiliate Programs to Promote and create an extra income stream.
The Synthesia Academy
As I come to the near end of my Synthesia IO review, let me give you an overview of Synthesia Academy.
You don't need to be an expert to use the software for making videos. I find this AI tool pretty easy to use.
However, there is a slight learning curve, especially if you want to accomplish technical stuff like looping the background video. Besides, you can run into hiccups when using the "edit background" or making a Figma video.
In line with ensuring that you make the most of this AI tool, the developers have created the Academy to help you hit the ground running immediately.
The Synthesia Academy includes tutorials, trending lessons, beginner courses, and recorded webinars.
My favorite courses from the Academy include:
- Figma Lesson
- HubSpot editing
- Content choreography
- Video frame
- Introduction to visuals
At the end of every lesson, there's a video for different use cases to help you figure out how you can implement what you've learned.
If you run into problems using the platform for the first time, I suggest you check out Synthesia Academy to help you hone your skills.
Frequently Asked Questions (FAQs)
Before I conclude this Synthesia IO review, let me review a few questions people ask about this tool.
Does Synthesia AI Work?
Yes, it delivers what it promises.
You see, Synthesia leverages that future video making will be AI-driven.
With the AI market projected to grow to about $125 by 2025, it is only a matter of time before we start witnessing more and more business edge toward AI-generated videos.
Meanwhile, users are reporting success with Synthesia.
The tool has an impressive rating of 4.3 stars on Trustpilot.
Here's what Alexander had to say about using the software.
"Best text-to-speech product on the market
I've been using Synthesia for five months now, and I love it. There are so many new features, and it's definitely the best text-to-speech product on the market. I'm looking so much forward to creating my own custom avatar soon."
He goes ahead to give it a 5-star rating.
The point is that Synthesia wouldn't attract such glowing reviews if it didn't deliver what it promises.
Is there a free version?
Unfortunately, they doesn't offer a plan that supports making videos without paying.
On the flip side, Synthesia is reasonably priced.
I like that you accomplish a ton of video-making tasks for $30 per month. In fact, the price seems like a decent deal for me, considering what you can do with this tool.
When you think about it, Synthesia is a solid product that goes out of its way to ensure making videos is easy and affordable.
And, as I mentioned earlier, the tool delivers what it promises, so you can be sure you're getting value for your money.
Are the Avatars Real?
According to the developer, yes, the avatar used in Synthesia AI video creation are all based on footage of real actors. However, the company has the actors' consent to use their avatars.
I find this bit intriguing, for sure. How cool can it be to know that you're making videos with avatars generated from real individuals?
I think of it as a strategy to give your AI videos more "life." Besides, the avatars make it easy for your target audience to engage with your audience and, by extension, listen to your message.
It doesn't get better than that!
Can I use Synthesia IO for YouTube?
Yes, you can.
You're allowed to upload footage made using Synthesia on YouTube or any other website.
On top of that, you can distribute any videos you've made using Synthesia without worrying about legal repercussions.
How much does Synthesia cost?
Synthesia is available for an introductory price of $30 per month per seat. With this package, you get 10 video credits per month.
There's also a corporate plan whose pricing is customized to your specific needs and company size. The Corporate Plan offers more features than the entry-level Plan.
Also read: Best AI Writing Tools
Synthesia is setting the bar when it comes to making AI videos.
It boasts a host of impressive features to help you generate videos quickly, saving you money, time, and nerves.
The customer support is excellent, so you can get help quickly if you're stuck at any step of making your videos.
Besides, they offer an academy that you can sign up for free to learn the ropes of video creation using AI.
The best part?
You don't need any equipment to generate videos using this tool. All you require to start churning out videos is a stable and reliable internet connection.
Do I recommend Synthesia?
Yes, I do, 100%.
Who do I recommend it for?
I recommend it for people who don't want to show their faces on videos (like me), and those who don't like the hassle of operating video recording/editing equipment.
How do you get Synthesia?
Create your Synthesia account today to get started.