
SureTriggers
★ 4.8/5
Price
Starting $9 monthly
Free Trial
Yes, free plan available
Pros
Cons
SureTriggers is an affordable, no-code automation platform that allows users to connect multiple apps, services, and WordPress plugins to create powerful multi-step workflows using an intuitive visual builder.
SureTriggers is an affordable, powerful, and user-friendly automation platform built specifically for WordPress.
I have used both Zapier and SureTriggers extensively, and I'm excited to share an in-depth comparison to help you decide if SureTriggers is the right solution for your automation needs.
I'll cover key features, pricing, integrations, ease of use, and my experiences. By the end, you'll have a clear understanding of how SureTriggers stacks up against Zapier and whether it's the best choice for your WordPress site.
So, let's dive into the nitty-gritty of what makes SureTriggers special and how it compares to the current market leader in automation.
What is SureTriggers?

SureTriggers is a cloud-based automation platform that connects your WordPress site and plugins to over 700 other apps and services. With its intuitive visual builder, you can create multi-step workflows that automate repetitive tasks and send data between tools without any coding required.
For example, you could automatically:
- Add new WooCommerce customers to your Mailchimp email list
- Create invoices in Freshbooks when an order is placed
- Enroll students in a LearnDash course when they submit a Gravity Form
- Post a message in Slack when a new blog post is published
- Send personalized push notifications through PushEngage based on user behavior
Thanks to SureTriggers' deep WordPress integrations and ever-expanding library of supported apps, the possibilities are nearly endless. From e-commerce to lead generation to content marketing, SureTriggers can streamline and simplify virtually any process involving your WordPress site.
How Does SureTriggers Compare to Zapier?
While Zapier is the biggest name in general automation, SureTriggers was designed from the ground up specifically for WordPress users. This focus allows it to offer superior WordPress integration and a more tailored experience overall.
Having extensively used both tools, here are the key areas where I believe SureTriggers outshines Zapier:
1. WordPress-specific Triggers and Actions
SureTriggers offers far more dedicated WordPress triggers and actions than Zapier. It supports virtually every popular WordPress plugin, including WooCommerce, Elementor, Gravity Forms, LearnDash, MemberPress, LifterLMS, and dozens more.
Not only does SureTriggers have a larger library of WordPress integrations, but the integrations themselves are deeper and more powerful. For any given plugin, SureTriggers typically provides more granular trigger and action options that unlock advanced automation capabilities.
Winner: SureTriggers
2. Ease of Use
While Zapier's UI has improved over the years, it still feels cluttered and overwhelming compared to SureTriggers' sleek, modern interface.
With SureTriggers, building workflows is a breeze thanks to the visual drag-and-drop builder. Seeing your entire automation mapped out makes it easy to understand and troubleshoot.
Another standout usability feature is SureTriggers' "Recipes" - pre-built workflow templates for common WordPress automation tasks. Rather than starting from scratch, you can customize a plug-and-play recipe in minutes. Zapier offers templates too, but they aren't nearly as plentiful or WordPress-specific.
Winner: SureTriggers
3. Pricing

SureTriggers beats Zapier handily on affordability. SureTriggers' Pro plan, which includes up to 5,000 tasks per month, costs just $108/year. To get the same number of tasks on Zapier, you'd need the Professional plan at $980/year - over 9 times the price!
While both tools offer free plans, SureTriggers includes up to 1,000 tasks/month compared to Zapier's 100. And SureTriggers' paid plans are multiple times cheaper across the board for comparable features and usage limits.
Unless you need some of Zapier's more niche app integrations, SureTriggers delivers way more bang for your buck, especially for WordPress-powered businesses.
It's worth noting that SureTriggers free plan supports webhooks, as with Zapier, you need a paid plan.
Winner: SureTriggers
4. Support and Community
Both companies offer solid documentation and email support. However, I've consistently received faster and more helpful responses from SureTriggers' support team. They go out of their way to understand your unique needs and offer creative solutions.
SureTriggers also has an active Facebook community where you can connect with power users, get inspiration, and vote on upcoming features. Zapier has a forum too, but it's not as vibrant since the user base is so broad.
What's more, their team is very open to new feature requests. You can ask for a new feature by filling out this form.
Winner: SureTriggers
5. Integrations
This is the one area where Zapier maintains an advantage, with over 7000 supported apps compared to SureTriggers' 700+. If you rely heavily on small, niche tools, you may find some aren't available on SureTriggers.
That said, SureTriggers is rapidly expanding its app library, adding new integrations every week based on community demand. And even if a native integration is lacking, you can still connect to any app that supports webhooks or has an API.
For most WordPress users, SureTriggers' extensive library will cover your needs. But if you have unique integration requirements, it's worth checking their directory first.
Winner: Zapier
My experience using SureTriggers
I've been using SureTriggers for some time now to automate critical workflows across my WordPress sites. It's become an indispensable tool in my tech stack.
Here are a few of my favorite workflows:
- Automatically tagging and segmenting new email subscribers based on Lead Magnet downloaded (Thrive Leads + ActiveCampaign)
- Parse user information from an email and send it to my email list (Email parser + ActiveCampaign)
- Generate a business plan using AI triggered by webhook and add the subscriber to my email list (Webhook + OpenAI + ActiveCampaign)
Not only does SureTriggers handle these tasks flawlessly, but I was able to set everything up myself without bugging a developer. The interface is incredibly intuitive and easy to navigate, even for non-techies.
What I love most is that I can manage all my automations from one central dashboard instead of cobbling together dozens of plugins and integrations. With SureTriggers + WordPress, I can build the functionality of multiple SaaS tools for a fraction of the price. Total game-changer.
I've also been consistently impressed with the quality and speed of customer support. Whenever I've had a question or run into a snag, the SureTriggers team has responded promptly with clear, personalized guidance (shout-out to David!). You can tell they truly care about their users' success.
If you're a WordPress user looking to streamline your workflows and scale faster, I can't recommend SureTriggers highly enough. It delivers unbeatable power, flexibility, and value for automating your WordPress site.
Workflow Example Using SureTriggers

If you go to my site's front page, you'll see an automatic lead-generation system where I provide people with a personalized business plan based on their preferences.
I'm going to reveal now how I did it using SureTriggers. Here is the exact workflow:
1. I use a quiz to gather the user input. I have made the quiz with Thrive Quiz Builder.

2. When someone has answered all the quiz questions, Thrive Automator triggers a webhook. Thrive Quiz Builder and Thrive Automator are both WordPress plugins part of Thrive Suite.

3. SureTriggers catch the webhook and get all the data from the quiz into the workflow.

4. The next step of the workflow creates an API call to ChatGPT asking to craft a business plan using a specific prompt and quiz data as parameters.

5. The response (the actual business plan) from the ChatGPT is then fetched back to the workflow.

6. The last step of the automation is to add the person who did the quiz to my email list and send the personal business plan to the subscriber with ActiveCampaign.
All the steps described above happen automatically behind the scenes, which is mind-blowing.
The idea and the beauty of this system is that the person who fills out the quiz gets a personalized business plan based on his answers, and I get an email subscriber.
I have used this method successfully and grew my email list substantially.The best part is that I was able to switch from Zapier to SureTriggers and save a lot of money doing so.
I bet you can build something similar using the power of automation and AI.
SureTriggers Pros and Cons
Every software has pros and cons; here is what I have come up with for SureTriggers.
Pros
- SureTriggers offers an intuitive visual canvas builder that enables users to create automations without coding skills.
- Users can create complex automations by connecting multiple apps and services in a single workflow.
- SureTriggers integrates with over 700 apps and services, including popular web apps and WordPress plugins.
- The platform is designed to work seamlessly with WordPress, allowing users to connect multiple sites and build advanced workflows.
- Compared to competitors like Zapier, SureTriggers offers more affordable plans with a generous number of tasks included.
- SureTriggers allows users to invite team members and clients to collaboratively create and manage workflows.
- The platform provides comprehensive logging to help users track and troubleshoot their automations.
- SureTriggers supports webhooks and offers an API, enabling users to connect with unsupported apps or create custom integrations.
Cons
- While SureTriggers offers hundreds of integrations, Zapier still has a larger app ecosystem.
- Although SureTriggers provides a free plan, it may not be sufficient for users with more advanced automation needs.
- Even though the visual builder is designed to be user-friendly, some users may still need help with creating complex workflows.
How to get started with SureTriggers
Ready to revolutionize your WordPress automation? Getting started with SureTriggers is easy:
- Sign up for a free account at suretriggers.com. No credit card required.
- Connect your WordPress site using the SureTriggers plugin.
- Browse the recipe templates or build your own custom workflow using the visual builder.
- Activate your workflow and let SureTriggers handle the rest! Monitor and tweak your workflows as needed from the user-friendly dashboard.
Still on the fence? SureTriggers offers a free forever plan, so you can test-drive the tool risk-free as much as you like. Trust me, once you experience the power of automation, you'll never go back to clunky manual workflows again.
Conclusion
After using SureTriggers to automate my WordPress sites, I'm convinced it's the best Zapier alternative for WordPress users. With its vast library of WordPress integrations, intuitive visual builder, affordability, and outstanding customer support, SureTriggers is in a class of its own.
Unless you have highly unique integration needs, I believe SureTriggers is the smarter choice over Zapier for most WordPress-powered businesses. You'll get more power and flexibility at a fraction of the cost.
Ready to work smarter, not harder?
Give SureTriggers a try and see just how easy WordPress automation can be. Your future self (and your bank account) will thank you.
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This post contains affiliate links, which means I may earn a commission if you decide to purchase SureTriggers through my link (at no extra cost to you). However, every opinion expressed is my own honest, unbiased take after thoroughly testing both tools.