Looking for an all-in-one platform to grow your business? Gohighlevel offers tools for lead capture, nurturing, deal closure, and customer management, all in one place.
This guide breaks down Gohighlevel's pricing options to help you choose the best plan for your needs and budget.
Overview of Gohighlevel Pricing Plans
Gohighlevel offers two main pricing plans designed to fit the needs and budgets of various businesses:
1. Agency Starter Account - $97/month
2. Agency Unlimited Account - $297/month
The plans vary mainly in terms of the number of sub-accounts (client accounts) included, access to certain premium features, and the ability to white-label the software. Let's examine both tier's offerings.
Detailed Breakdown of Both Plans
Agency Starter Account - $97/month
The entry-level plan includes:
- Up to 3 sub-accounts
- Core CRM features like lead capture forms and pipelines
- Landing page and funnel builder
- 2-way text messaging and email campaigns
- Calendar booking and online appointments
- Reporting dashboards
Best For: Freelancers, solopreneurs, and small agencies just getting started with client work
Agency Unlimited Account - $297/month
This popular plan offers:
- Unlimited sub-accounts and client capacity
- All Starter features, plus:
- Advanced automation and integrations
- White-labeled desktop app
- Customized onboarding support
- API access
- SaaS mode to resell software
Best For: Growing marketing agencies wanting to scale client delivery and access premium features
Additional Costs to Consider
It's important to note that some Gohighlevel features come with additional usage-based costs:
- Texting/calling credits for the built-in phone system
- Per-user charges for white-labeling the mobile app
- Fees for adding more contacts, websites, or booking calendars
While these add-ons are optional, they can increase your monthly spending, so factor them into your budget.
Pricing Comparison
Compared to other all-in-one marketing platforms like Hubspot, Salesforce, or Keap, Gohighlevel's pricing is quite competitive.
Most of those tools charge separately for each component (CRM, marketing automation, landing pages, etc.), which really adds up.
With Gohighlevel's suite of features for a flat monthly fee, you can save hundreds or even thousands per month. The ability to consolidate your tech stack also reduces complexity.
However, some cheaper standalone options exist for certain features, like Mailchimp for email marketing or Unbounce for landing pages.
So if you only need one or two specific tools rather than an integrated platform, Gohighlevel may be more than you need.
Is Gohighlevel Worth the Cost?
Whether Gohighlevel is worth it will depend on your business needs and goals. In general, though, it offers exceptional value for:
- Agencies that want to streamline client work and scale their services
- Businesses that need an affordable, integrated platform to handle all their marketing and sales
- Companies that want to avoid the hassle and expense of stitching together dozens of separate tools
- Marketers looking for advanced automations and AI to work smarter, not harder
The Agency Starter plan is ideal for those just starting out, while the Agency Unlimited and Pro tiers are great for scaling operations. Most users find that consolidating their marketing stack with Gohighlevel more than covers the monthly fee.
However, solopreneurs or freelancers with very basic needs may find cheaper single-purpose alternatives. Large enterprises with sizable budgets and in-house tech teams may prefer building custom solutions.
Frequently Asked Questions
What is included in the Starter Plan?
Here are all the different tools and services included in the Starter Plan:
- Workflow Builder
- Campaign Builder
- 2 way SMS
- 2 Way Email
- Pipeline Management
- Landing Page Builder
- Website Builder
- Standard Integrations
- Calendar
- Email Builder
- Power Dialer
- Call Tracking
- Google Reporting
- Facebook Reporting
- Attribution Reporting
- Reputation management
- Basic CRM Functionality
- Form Builder
- Survey Builder
- Call Recording
- Website Widget
- Intent Trigger
- Email and chat support
What is included in the Agency Unlimited Plan?
Everything in the Starter Plan plus the following:
- White-label Desktop
- Memberships
- Basic API Access
What if I need more than 3 sub-accounts on the Starter plan?
You need to upgrade to the Agency Unlimited plan for additional client accounts.
Do I have to pay extra for customer support?
No, all Gohighlevel plans include standard customer support, including email and chat support.
Are there any discounts available?
Gohighlevel occasionally runs limited-time promotions, so keep an eye out for coupon codes. Paying annually vs. monthly will also save you 10%.
Is there a free trial?
Yes, Gohighlevel offers a 14-day free trial for you to test drive the platform before committing to a paid subscription.
Conclusion
With plans starting at just $97/month, Gohighlevel delivers a lot of bang for your buck compared to juggling multiple software subscriptions.
The pricing is hard to beat for agencies and businesses looking for an affordable, comprehensive platform to fuel growth. The Agency Unlimited plan offers most users the best balance of features and value.
Ultimately, the best way to see if Gohighlevel is worth the price is to sign up for the 14-day free trial. Take it for a test drive and explore how the tool can save time, streamline your operations, and help you achieve your goals faster.
Ready to experience the power of all-in-one sales and marketing for yourself? Start your free Gohighlevel trial today and discover why thousands of businesses trust this platform to drive real results!
