For the past few years, I've tried several content writing tools. Most focus on article creation rather than content marketing. The only one that I'd like to use to optimize the whole content creation workflow is SE Ranking's AI Writer.
It's not like a magic fix for SEO or content generation, but it is definitely worth attention and can be a great fit for many agencies and small teams.
In this post, I'll be spitting out how SE Ranking's AI Writer works, integrates into the SE Ranking platform and its other features, and helps with SEO-oriented content creation.
What is SE Ranking and What Services Does It Offer?
SE Ranking is an SEO platform with a collection of tools that improve a website's performance and position in search engines. It involves any of the must-have aspects an SEO pro might need in their daily practice:
- Website analysis shows your SEO problems and what can be done better.
- Keyword rankings history makes sure your keywords are not trending down.
- SEO performance to look up key website metrics with key issues that might affect your rankings.
- Keyword research & competitor analysis to determine useful keywords and identify how your competitors are doing SEO.
AI Writer by SE Ranking uses data from SERPs to analyze top-ranking pages and generative AI to aid in creating SEO-optimized content.
AI Writer aims to help content creators search key terms and check what works for similar high-ranking pages.
Key takeaway: Using AI Writer by SE Ranking, you can ensure your content implements all known SEO best practices without manually searching and evaluating every aspect. It's a huge time-saver.
Let's look closer at its features and how they bring value.
SE Ranking AI Writer: Key Features
AI Writer from SE Ranking comes with many features. AI-powered SEO content generation is one of the keys.
The keyword and topic analysis powered by AI allows for generating content that will help rank as high as possible.
The tool helps you to gather insight into what works for a given keyword by analyzing top-ranking SERP pages.
Real-time content scoring measures your content quality, optimization, and readability as you work in the editor.
This scoring system helps you understand how optimized your content is for SEO terms, internal and external links, and what improvements need to be made.
Next, SE Ranking sets the necessary structure for the process to ensure better output.
Most AI writers work by the "garbage in, garbage out" model, leading to poor, generic content creation. This tool implements a content creation wizard that guides you in creating an article.
Look up the best-performing keywords and topics, analyze the competition that performs best, and then finally get an editor with recommendations to implement.
This is most useful when you're just getting into content creation or looking to maintain consistency across several pieces.
The one-click article generation feature is handy to save time, as it will instantly generate a complete draft. Simply put in the main keyword, and the AI will write you the initial draft.
It's not a final product, but AI Text Generator allows you to start with a great base.
Additionally, AI Writer is integrated deeply with SE Ranking's SEO tools.
AI Writer gives highly relevant insights by pulling data from the platform's keyword research, competitor analysis, and website audit tools.
Lastly, AI Writer includes built-in plagiarism and grammar checks. With it, you can create unique and well-presented content and avoid potential penalties from search engines for duplicate content.
Who is SE Ranking AI Writer For?
The SE Ranking AI Writer is an excellent tool for professionals in SEO and content creation.
SEO Agencies
Perhaps SEO agencies can benefit from it most, as they can scale content production without compromising optimization.
The tool helps you write faster, which means managing several client projects and maintaining very high standards of SEO performance.
Content Marketers and Bloggers
The AI Writer will be helpful to content marketers and bloggers who want to enhance their content creation process.
It is quick and enables you to create well-optimized articles. So, the tool will be welcomed by people who want to improve their SEO rankings and speed up their workflow.
It also makes customization easy and flexible enough for different types of content.
Website and Business Owners
The AI Writer can be beneficial for websites and business owners, as it can quickly generate SEO-friendly content for their websites.
The tool creates high-quality product descriptions, landing pages, SEO article drafts, and much more—without spending the usual time that goes into manual writing.
The guided content creation will also help them dial in valuable details while creating content.
SEO Professionals
Finally, the rich AI-driven insights make it beneficial for SEO specialists.
AI Writer pulls data directly from the SERPs and shows on-the-fly optimization suggestions.
How to Use SE Ranking AI Writer
The SE Ranking AI Writer is simple to use and can satisfy different needs, from having full control over your content to the general idea of a draft.
There are two options on how to use it. Let's begin with AI Writer Wizard—if you'd like to have more control over the AI when creating, this is the better choice.
Option 1: Step-by-step AI Content Wizard
Define target keywords based on audience intent. This ensures the content is on track with your SEO objectives and talks to the right audience.
Then, the wizard takes you through structuring the layout of your SEO article, starting with the main topics and touching on the subheadings.
It can even be used to customize tone, style, and readability preferences according to the tone of voice you need to reach with your content.
After configuring the AI Writer Wizard, the tool generates a content brief. Review and adjust the details of your article's SEO parameters.
First, review the SERP meaningful results to train the editor. Pick the most valuable results based on domain trust, content scores, traffic, referral domains, text length, etc.
Switch the results on and off to get statistics and terms used through them.
Specify a certain structure for your piece or generate it with AI Writer based on up to five keywords.
Other parameters can be added to the brief, such as links to use, meta tags, and questions.
This flexibility makes for a more tailored piece, whether you're reaching out to users with blog posts or product descriptions.
Option 2: One-Click Content Generation
Also, there is an option for one-click content generation that makes generation much quicker. Just enter the essential keywords and let AI handle the rest.
In a moment, you will have an entire article draft. Following this, you can review the generated text, edit it, and work with it to meet your requirements.
This option may not give as much customization, but it is a great time saver.
To improve or modify the generated text, use the Ask AI feature. You can either enter a prompt or choose from popular options.
Content Optimization and Finalization
After the content is generated, it's time to optimize and finalize.
SE Ranking's Content Score can give you insights through the AI Writer by assessing and improving the SEO value of the article—the more points, the better.
After ensuring the content is SEO friendly, you can work on it a little more, fact-check, refine, and put some of that personal touch in it before hitting "publish."
What Makes It Stand Out?
AI Writer from SE Ranking is ahead of most standard AI content tools in many ways.
Among the most noteworthy is its ability to parse Big Data, specifically data on competitor SERPs, to improve your content optimization.
The AI analyzes the competition to determine what is performing in the search results to help you write articles that are more likely to rank.
The second important feature is the independent AI NLP algorithm. The tool uses superior NLP to serve relevant terms.
The tool combines with GPT-4o, OpenAI's advanced model, to produce natural writing so your content can engage readers.
Thirdly, SE Ranking cares about anti-AI detection. AI Text Generator writes content that is indistinguishable from actual human-written content.
This ensures that your content flows naturally and will not be flagged by anti-AI systems.
Pros and Cons of SE Ranking AI Writer
What I like
The strong points of the SE Ranking AI Writer are its ability to effectively save time by automating content research and structure so that you can focus more on improving content quality.
With SERP insights, it generates well-optimized content and ensures that your articles align with the SEO best practices.
Additionally, it has a built-in plagiarism checker to ensure your content is original. Also, it perfectly combines with SE Ranking's SEO tools to streamline your content creation process and keep everything in one place.
What I don't like
On the downside, AI-generated content requires manual proofreading and editing. Although it does well, it requires human assistance to maintain accuracy, tone, and brand voice.
SE Ranking AI Writer currently supports only English, but there are plans to support other languages in the future.
The tool is available on a paid subscription with SE Ranking's complete SEO toolkit, so you won't be able to try it or use it daily for free.
SE Ranking AI Writer Pricing
Although SE Ranking offers free trials and demos for new users, the full functionality of AI Writer is available only under their paid plans.
AI Writer falls under their Pro suite, which is tiered based on how many users or projects you need to manage. For $119.00 per month, you get three articles and 5,500 words covered by AI Writer. The Business plan, with seven articles and 13,000 words, is available for $259.00 monthly.
If you need to extend these limits, use plagiarism checks, or get larger storage for images, choose one of the add-on plans from $29 to $99 per month and generate from 15 to 120 articles.
SE Ranking AI Writer Alternatives
If you're looking for SE Ranking AI Writer alternatives, there are quite a few competing content writing tools out there.
- Surfer AI, which I reviewed earlier, provides almost the same AI features for SEO optimization, but I'd recommend it if you don't need much control over the results.
- Jasper AI is popular for its flexibility and user-friendly experience. Being a content generation tool first, it may miss SEO integration. Consider it for other content types like emails or social media posts, and choose it if SEO isn't your primary focus.
- Frase is well known for integrating AI content-creating tools with deep research tools. They offer different writing methods, but both are equally effective, depending on your needs.
SE Ranking AI Writer Frequently Asked Questions (FAQs)
How does an AI Writer by SE Ranking work?
SE Ranking AI Writer looks through SERPs for target keywords to generate content summaries from competitor websites. You can run the AI Content Wizard or go for one-click content generation.
SE Ranking creates drafts that can be optimized for SEO and readability using the built-in Content Score system.
What distinguishes SE Ranking's AI Writer from other text generator tools?
AI Writer is closely connected to the SE Ranking SEO tool, giving it the advantage of gaining insights into competitor SERPs and conducting keyword research. It integrates GPT-4o for natural, more human-like writing and has a plagiarism checker to ensure the content is unique.
How many articles can I generate with the SE Ranking's AI Writer?
Depending on your chosen subscription plan and paid add-ons, you can generate from 3 to 120 articles monthly.
SE Ranking AI Writer: Verdict
SE Ranking AI Writer is a great addition to your SEO stack, especially if you need to pump up SEO-optimized content quickly and efficiently.
It's a fusion of AI-powered content generation, SEO tools, and competitor's content analyzer.
Although it still requires human oversight, AI features like plagiarism checking, optimization score, and integration with other SE Ranking's SEO tools make it worthwhile for anyone who wants to optimize their content production at scale.
