I'm sharing in this blog my review of Ben Cummings' Search Find Buy course. Search Find Buy is one of the best Amazon FBA courses with an affordable price tag compared to, e.g., Amazing Selling Machine, which costs five thousand dollars.
In the Search Find Buy course, you will learn to build your own sustainable and profitable Amazon business with Amazon's private label model.
Who is Ben Cummings?
Ben Cummings is a successful American internet entrepreneur and an Amazon seller. Before being an internet entrepreneur, Ben has led nightclubs in Las Vegas.
Ben has had his own Fast Track training program for many years, where he teaches advanced strategies and techniques for both Amazon and other online businesses.
Ben has also hosted an Elevated e-Commerce podcast with Traian Turcu. It's one of the best Amazon business-focused podcasts and contains a lot of valuable information for free.
Ben is good at teaching Amazon because he has years of hands-on experience selling Amazon and has a uniquely extensive network of vendors through Fast Track. Ben Cummings' own Amazon sales are several million, and his best monthly sales so far have been around $640,000.
What is the Search Find Buy course for and how can it help you?
The course is suitable for beginners who do not yet have experience in Amazon sales and more experienced sellers who want to leverage Ben's techniques in building Amazon FBA business to the next level.
Ben will teach you all the methods and approaches he is currently running successfully on his own Amazon business in the Search Find Buy course.
What is inside the Search Find Buy course?
Search Find Buy consists of over 100 step-by-step training videos on building your Amazon business from scratch. The Search Find Buy course boasts its four-step model: product selection, sourcing, listing, and publishing.
The course has six different modules with six weeks of study time. The astonishing thing about the course is that there are step-by-step instructions for each topic.
Ben Cummings is famous for his detailed instructions, the Standard Operation Procedure (SOP), which he uses throughout his Fast Track training.
The modules of the course are as follows:
Module 1 - The World's Most Perfect Business

The first module will lay the foundation for Amazon's business and explore how the private label business model works. In this module, Ben also presents exciting case studies of how his Fast Track students have succeeded with his course.
Module 2 - PIGS & HOPPS

In this module, Ben Cummings explains his method of selecting the best place to succeed on Amazon. Ben calls the method PIGS & HOPPS. The PIG (Product Idea Generation) stage looks for different product opportunities. The HOPP (High Odds Product Picking) stage separates the wheat from the chaff through Ben's criteria. That is one of the secrets taught in the course that just a handful of sellers are aware of.
Module 3 - How To Be A Product Sourcing Ninja

Ben's course focuses more on the sourcing phase than other courses I know. Money is made on Amazon with the purchase price, not the sales price - and therefore, the sourcing phase is crucial.
Module 4 - Packaging & Shipping Your Product

This module focuses on delivering physical products to the Amazon fulfillment center in the most cost-effective manner. It also talks about building a brand for products and how it should be shown in product packaging.
Module 5 - Launching Your Amazon Product

In this module, Ben teaches how to build a product listing and optimize it for conversions. Also, in this module, Ben shows how he chooses the keywords for product listing.
Module 6 - Rank Your Product To Page 1

To make a significant amount of organic sales on Amazon, you need to get the product to the first page with the relevant keywords. The last module focuses on this critical issue. In this module, Ben shows how to run ads for Amazon Sponsored Products.
Search Find Buy Bonuses
Here are the list on all the Search Find Buy course bonuses. Ben Cummings has done this course in cooperation with Jason Fladlien of Rapid Crush. That's why Rapid Crush offers its bonuses for this course
Bonus 1 - Fastest Path to Profits
This bonus includes guides for goal setting, product search, and Excel spreadsheets to help you choose your product options, plus much more to get you started as quickly as possible.
Bonus 2 - Coaching With Ben Cummings
This bonus includes recordings of Ben Cummings' Fast Track training, where he shares his best strategies for increasing sales on Amazon along with his unique Sponsored Products approach.
Bonus 3 - China Concierge
Personal sourcing agent services. Ben Cummings offers free access to his personal sourcing agent in China to assist you with product selection, sample purchases, price negotiations, etc.
Bonus 4 - Manage By Stats & Sellermail
Manage By Stats and Sellermail software lifetime license. MBS facilitates Amazon's financial management, and Sellermail is used, for example, to send customer follow-up emails.
Bonus 5 - PPC Entourage
PPC Entourage software full license for the first product. PPC Entourage is the best software on the market for Amazon Sponsored Products ad management.
Bonus 6 - China Sourcing Secrets
Shawn Hart's six recorded sessions outline his best sourcing strategy for getting better quality products at lower prices from China. Shawn has over twenty years of experience in sourcing from the Chinese market.
Bonus 7 - Reverse Engineering Amazon Rankings
This unique training will reveal 11 ways that affect first page rankings on Amazon and how you can use this information.
Bonus 8 - Profit Calculator Spreadsheet
This handy Excel spreadsheet and tutorial will tell you how to calculate the profit for your product on Amazon.
To whom is Search Find Buy course for?
- Search Find Buy is for the person who wants to earn a side income. Amazon's business model is entirely independent of time and place.
- If you want to be your own boss and start your own business, you no longer wish to make money for others.
- Entrepreneurs want to create their own passive income stream.
- Brick and mortar store owners who want to expand their brand online.
- Online retailers want a new sales channel from Amazon.
To whom is Search Find Buy course NOT for?
- You are already a very successful Amazon seller (a 7-figure seller).
- If you are looking for a rich-quick scheme. Amazon's business requires commitment and work (but relatively passive once it has reached a certain level).
- If you cannot commit to this in the long term.
Search Find Buy Frequently Asked Questions
What is the price of Search Find Buy course?
The regular price is $1.997, but you can get the course through my link at a discounted price of $997.
What is the difference between Search Find Buy and Amazing Selling Machine?
Search Find Buy and ASM are both Amazon FBA courses, and the content and scope are pretty much the same, although ASM is considerably more expensive. The main difference is that SFB doesn't include private Facebook group and the community behind that.
What is the difference between Search Find Buy and Fast Track?
Search Find Buy is a dedicated online course that teaches you step-by-step how to succeed on Amazon FBA business, whereas Fast Track is an exclusive monthly training program covering all kinds of topics related to online business.
How long I will be able to access the course after purchase?
There are no limitations which means you will be able to access the material as long as you wish.
Testimonials
Here are some testimonials from the people who have previously attented to Ben's training.






Search Find Buy review
Here are the pros and cons of my Search Find Buy review what I've found.
Pros
Cons
Conclusion
Ben Cummings Search Find Buy is unquestionably one of the best Amazon FBA courses out there.
In the Search Find Buy course, he teaches the exact method of how he makes several million annual sales and how he currently runs his own Amazon business.
Important note: Search Find Buy is currently unavailable. If you're interested in Amazon business, check my best Amazon FBA courses post.
Hi!
The link to SFB doesn't seem to work, can you fix that please? I'm interested in the course and want to go there using your link.
Thank you, Katrin
Unfortunately, SFB is currently closed
Great post and a full on subscriber now! Keep sharing Jussi..
Thank you for the good info. I’m wondering is it outdated in 2020?
Thank you for your message. Absolutely not. First of all, SFB is one of the newest Amazon FBA courses available and Ben is updating the material to keep it up to date.